Customer intelligence and data science
Asked as “customer analytics and intelligence platform”, and as “customer journey analytics tool”, on behalf of a mid-market B2B software company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
18%
Contested · Google Analytics 4 16%
18Amplitude16Google Analytics 410Mixpanel56others
18% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: Amplitude (19%) replaces Google Analytics 4 (16% then, 17% now), 2 points clear, inside the 12-point floor.Amplitude leads at 19%, replacing Google Analytics 4, which led at 16% and stands at 17% now: 2 points clear, inside the floor, so the swap reads as unsettled.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Amplitude18%13%47accepted challenger▲+13Since September 2026: 6% → 19%, +13 points. Past the 12-point floor: movement. Read over the models both editions asked.6% → 19%
Amplitude18%13%47accepted challenger▲+13Since September 2026: 6% → 19%, +13 points. Past the 12-point floor: movement. Read over the models both editions asked.6% → 19%02
Google Analytics 4 Lab in the set16%38%26criticized challenger▲+1Since September 2026: 16% → 17%, +1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 17%
Google Analytics 4 Lab in the set16%38%26criticized challenger▲+1Since September 2026: 16% → 17%, +1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 17%03
Mixpanel10%9%53accepted challenger▲+8Since September 2026: 4% → 12%, +8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 12%
Mixpanel10%9%53accepted challenger▲+8Since September 2026: 4% → 12%, +8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 12%04
Segment6%15%27accepted challenger▼−3Since September 2026: 10% → 7%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.10% → 7%
Segment6%15%27accepted challenger▼−3Since September 2026: 10% → 7%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.10% → 7%05
PostHog6%13%15accepted challenger▼−4Since September 2026: 6% → 2%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 2%
PostHog6%13%15accepted challenger▼−4Since September 2026: 6% → 2%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 2%06
Gainsight6%25%12criticized challenger▲+3Since September 2026: 2% → 5%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 5%
Gainsight6%25%12criticized challenger▲+3Since September 2026: 2% → 5%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 5%07
HubSpot CRM2%18%11accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%
HubSpot CRM2%18%11accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%Show the three products at 0%, ordered by negative rate
09
Heap0%28%18criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Heap0%28%18criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%10
Adobe Customer Journey Analytics0%27%11criticized challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%
Adobe Customer Journey Analytics0%27%11criticized challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%08
Hotjar0%12%17accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Hotjar0%12%17accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.1 Pro is in the set. On the four share prompts that model made it the first choice zero times of 4; the other five models zero times of 20. Lab treatment is defined on the method page; the row is marked, not excluded.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Amplitude18%
Amplitude18%02Google Analytics 416%
Google Analytics 416%03Mixpanel10%
Mixpanel10%04Segment6%
Segment6%05PostHog6%
PostHog6%06Gainsight6%
Gainsight6%07HubSpot CRM2%
HubSpot CRM2%08Hotjar0%
Hotjar0%09Heap0%
Heap0%10Adobe Customer Journey Analytics0%
Adobe Customer Journey Analytics0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Analytics 438%
10 of 26 labels negative · 8 of 6 models · 3 hard negative
“**Verdict:** Avoid using GA4 as your primary Customer Analytics platform for deep retention or churn analysis.” GLM 4.7 FlashX, negative prompt
Amplitude13%
6 of 47 labels negative · 6 of 6 models · 2 hard negative
“**Verdict:** Avoid if your team lacks data science resources or if you need quick, non-technical insights.” GLM 4.7 FlashX, negative prompt
Mixpanel9%
5 of 53 labels negative · 5 of 6 models · 1 hard negative
“Suffered a security incident (smishing attack) in November 2025... OpenAI dropped them post-breach. Be wary if data security and transparency are priorities.” Grok 4.20, negative prompt
Adobe Analytics80%
4 of 5 labels negative · 4 of 6 models · 1 hard negative
“Who to avoid (or pause with): **Adobe Analytics**, **Salesforce Data Cloud**, or legacy versions of **Oracle**.” Qwen 3.7 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
80 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1160 links across 363 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Mixpanel28 answers · 38 citations · 11 models
vendor site · Userpilot26 answers · 28 citations · 12 models
vendor site · Chattermill23 answers · 34 citations · 11 models
21 answers · 33 citations · 10 models
19 answers · 37 citations · 10 models
vendor site · Amplitude19 answers · 35 citations · 11 models
vendor site · Contentsquare19 answers · 24 citations · 12 models
vendor site · Zendesk18 answers · 20 citations · 10 models
vendor site · Cometly16 answers · 33 citations · 12 models
16 answers · 22 citations · 8 models
14 answers · 16 citations · 9 models
vendor site · HockeyStack13 answers · 17 citations · 11 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
17 answers · 9 models
17 answers · 11 models
13 answers · 8 models
12 answers · 9 models
12 answers · 6 models
12 answers · 8 models
11 answers · 9 models
11 answers · 10 models
11 answers · 6 models
11 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer analytics and intelligence platform”, “customer analytics and intelligence platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Amplitude amplitude.com | 18% | 248 | 74,000 | 5,691 | 373,273 | $207 | 27 |
| Google analytics.google.com Google Analytics 4 16% | 16% | 474 | 9,900 | 348 | |||
| Mixpanel mixpanel.com | 10% | 466 | 12,100 | 458 | 20,284 | $458 | 11 |
| HubSpot parent site HubSpot Marketing Hub 6%, HubSpot CRM 2%, HubSpot Service Hub 2% | 10% | 934 | 368,000 | 9,776 | |||
| Twilio segment.com Segment 6% | 6% | 408 | 135,000 | 4,343 | 9,086 | 0 | |
| PostHog posthog.com | 6% | 355 | 33,100 | 271 | 25,936 | 120 | |
| ChurnZero churnzero.com | 6% | 221 | 2,900 | 39 | 11,534 | $2,558 | 19 |
| Gainsight gainsight.com | 6% | 61 | 8,100 | 426 | 59,569 | 58 | |
| Vitally vitally.io | 4% | 144 | 4,400 | 40,641 | 3,154 | $138 | 25 |
| Hightouch hightouch.com | 2% | 363 | 12,100 | 434 | 127,772 | 23 |
Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (cxtoday.com, hockeystack.com, zendesk.com). The first result for “best customer analytics and intelligence platform” is kayako.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer analytics and intelligence platform for a mid-market B2B company?”Paraphrase“Which customer journey analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top customer analytics platforms and how do they differ?”Budget-constrained“What is the best customer analytics and intelligence platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer analytics and intelligence platform. What should we look at?”Negative“Which customer analytics platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Customer Journey Analytics
HubSpot read as HubSpot CRM
Medallia read as Medallia Experience Cloud
Twilio read as Segment
Twilio (Segment) read as Segment
Unresolved, counted raw
Cyfe
Heapan
HubSpot's Smart CRM
IBM Watson Customer Experience Analytics
Joulica Amazon Connect Analytics
Journey Optimizer
Lerno (AI-Powered)
OpenText Contact Center Analytics
Optimizely's analytics
Oracle
Outreach.ai
Piwik
Plivo CX
Rivet
SAP
Salesforce
Salesforce (Data Cloud/Einstein Analytics)
Salesforce (with Einstein Analytics)
Salesforce Customer Analytics (Tableau CRM Analytics)
Salesforce Journey Builder
Shopify Analytics
TapClicks
Total Expert
Venntel
Zendesk Customer Intelligence
Discontinued, still offered
No shut-down product was recommended here.