Customer data platforms
Asked as “customer data platform”, and as “CDP”, on behalf of a mid-market B2B software company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the eight products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Segment48%
Segment48%02Hightouch20%
Hightouch20%03RudderStack14%
RudderStack14%04BlueConic5%
BlueConic5%05Tealium0%
Tealium0%06Bloomreach0%
Bloomreach0%07ActionIQ0%
ActionIQ0%08mParticle0%
mParticle0%09Klaviyo0%
Klaviyo0%10Treasure Data0%
Treasure Data0%11Salesforce Data Cloud0%
Salesforce Data Cloud0%12Adobe Real-Time CDP0%
Adobe Real-Time CDP0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Real-Time CDP54%
14 of 26 labels negative · 6 of 6 models · 5 hard negative
“Adobe Real-Time CDP – Skip if you're not already deeply in the Adobe ecosystem” DeepSeek V4 Flash, negative prompt
Segment14%
8 of 57 labels negative · 6 of 6 models
“Segment’s pricing is tied to Monthly Tracked Users (MTUs), which can scale aggressively and become highly expensive for mid-market budgets.” Gemini 3.5 Flash, paraphrase prompt
Salesforce Data Cloud34%
10 of 29 labels negative · 5 of 6 models · 2 hard negative
“Avoid enterprises like Salesforce/Adobe unless deeply invested (8+ weeks, $100K+).” Grok 4.1 Fast, paraphrase prompt
Tealium15%
6 of 41 labels negative · 5 of 6 models · 2 hard negative
“Avoid enterprise CDPs like Adobe or Tealium (custom, $50K+/year)” Grok 4.1 Fast, budget prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
18 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 161 links across 87 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
6 answers · 11 citations · 2 models
6 answers · 7 citations · 3 models
vendor site · Improvado6 answers · 6 citations · 2 models
vendor site · Gartner5 answers · 6 citations · 2 models
vendor site · Albato5 answers · 5 citations · 1 model
5 answers · 5 citations · 2 models
vendor site · Brevo4 answers · 4 citations · 1 model
vendor site · CloudTalk4 answers · 4 citations · 1 model
vendor site · Decentriq4 answers · 4 citations · 2 models
vendor site · LinkedIn4 answers · 4 citations · 1 model
vendor site · Zapier4 answers · 4 citations · 1 model
vendor site · Bloomreach3 answers · 3 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
5 answers · 1 model
5 answers · 2 models
4 answers · 1 model
4 answers · 2 models
4 answers · 1 model
4 answers · 2 models
4 answers · 1 model
4 answers · 2 models
4 answers · 1 model
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer data platform for a mid-market B2B company?”Paraphrase“Which CDP would you recommend to a mid-sized B2B company?”Comparative“What are the top customer data platforms and how do they differ?”Budget-constrained“What is the best customer data platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer data platform. What should we look at?”Negative“Which customer data platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Adobe read as Adobe Real-Time CDP
HubSpot read as HubSpot
HubSpot (Native) read as HubSpot
HubSpot (Smart CRM + Operations Hub) read as HubSpot
Oracle read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Salesforce (Customer 360) read as Salesforce Data Cloud
Unresolved, counted raw
Bikky
Destiny
HubSpot's CDP
Keela
Rivet/Airbyte Stack
Segment's free tiers
Zoho
Zoho Analytics / Cortex
Discontinued, still offered
No shut-down product was recommended here.