Web analytics
Asked as “web analytics platform”, and as “website traffic analytics tool”, on behalf of a mid-market B2B software company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
57%
Clear leader
57Google Analytics 408Amplitude07Dealfront28others
57% of first choices, clear leader.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Google Analytics 4 Lab in the set57%25%80criticized defaultnewNew since September 2026: not ranked then, 57% now.
Google Analytics 4 Lab in the set57%25%80criticized defaultnewNew since September 2026: not ranked then, 57% now.
06
HubSpot Marketing Hub3%10%10accepted challengernewNew since September 2026: not ranked then, 3% now.
HubSpot Marketing Hub3%10%10accepted challengernewNew since September 2026: not ranked then, 3% now.
Show the five products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.1 Pro is in the set. On the four share prompts that model made it the first choice zero times of 4; the other five models zero times of 20. Lab treatment is defined on the method page; the row is marked, not excluded.
One product takes 57% of first choices here, so the chart would put thirteen markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category.
What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Analytics 425%
20 of 80 labels negative · 13 of 6 models · 6 hard negative
“the main one to scrutinize is **Google Analytics 4 (GA4)**, especially in privacy-regulated environments, because multiple sources flag GDPR, data-transfer, and consent issues” Perplexity Sonar, negative prompt
Adobe Analytics41%
11 of 27 labels negative · 9 of 6 models · 1 hard negative
“Massive cost & complexity – Year 1 can easily exceed $400K–$700K” GLM 4.7 FlashX, negative prompt
Meta Pixel
100%
4 of 4 labels negative · 4 of 6 models · 3 hard negative
“Depends on third-party cookies – increasingly blocked by browsers and privacy tools.” GLM 4.7 FlashX, negative prompt
Hotjar27%
4 of 15 labels negative · 3 of 6 models · 1 hard negative
“Session replay tools in general (Hotjar, FullStory, Mouseflow, etc.) should be used with great caution. If you don't strictly need them, avoid them.” DeepSeek V4 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 968 links across 279 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Matomo34 answers · 53 citations · 12 models
vendor site · Amplitude26 answers · 39 citations · 12 models
vendor site · LinkedIn22 answers · 23 citations · 9 models
vendor site · Contentsquare19 answers · 27 citations · 7 models
18 answers · 24 citations · 9 models
vendor site · Similarweb17 answers · 17 citations · 9 models
vendor site · Improvado16 answers · 21 citations · 10 models
16 answers · 16 citations · 10 models
vendor site · Plausible Analytics15 answers · 21 citations · 10 models
vendor site · Cometly14 answers · 18 citations · 9 models
14 answers · 14 citations · 8 models
vendor site · Quantum Metric13 answers · 14 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
19 answers · 9 models
17 answers · 7 models
17 answers · 9 models
16 answers · 8 models
16 answers · 10 models
14 answers · 8 models
13 answers · 8 models
12 answers · 6 models
12 answers · 8 models
10 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best web analytics platform”, “web analytics platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Google analytics.google.com Google Analytics 4 57% | 57% | 474 | 9,900 | 348 | |||
| Amplitude amplitude.com | 8% | 248 | 74,000 | 5,691 | 373,273 | $207 | 27 |
| Mixpanel mixpanel.com | 7% | 466 | 12,100 | 458 | 20,284 | $458 | 11 |
| Dealfront leadfeeder.com | 7% | 164 | 590 | 9 | 18,447 | 3 | |
| Microsoft clarity.microsoft.com Microsoft Clarity 3% | 3% | 215 | 2,240,000 | 403,136 | 44,297 | ||
| HubSpot parent site HubSpot Marketing Hub 3% | 3% | 934 | 368,000 | 9,776 | |||
| Google cloud.google.com BigQuery 3% | 3% | 248 | 22,200 | 2,048 | 7,405,347 | ||
| Matomo matomo.org | 2% | 167 | 1,900 | 87 | 35,015 | 9 | |
| PostHog posthog.com | 2% | 355 | 33,100 | 271 | 25,936 | 120 | |
| Piwik PRO piwik.pro | 2% | 45 | 390 | 4 | 95,862 | 8 |
Google's top ten for the two searches hold 17 sites; 2 of them are among the sites the models cited here (contentsquare.com, quantummetric.com). The first result for “best web analytics platform” is databox.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best web analytics platform for a mid-market B2B company?”Paraphrase“Which website traffic analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top web analytics platforms and how do they differ?”Budget-constrained“What is the best web analytics platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a web analytics platform. What should we look at?”Negative“Which web analytics platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot Analytics read as HubSpot Marketing Hub
HubSpot Analytics (with Breeze Intelligence) read as HubSpot Marketing Hub
Plausible read as Plausible Analytics
Unresolved, counted raw
Amazon analytics
Baidu Tongji
Cloud-hosted Matomo
Eulerian
Facebook Pixel
Matomo Community (self-hosted)
Meta
Piwik
SmartNews
Umami Cloud
WebPromo
Discontinued, still offered
No shut-down product was recommended here.