Market intelligence platforms
Asked as “market intelligence platform”, and as “market and company research platform”, on behalf of a mid-market B2B software company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
17%
Contested · ZoomInfo 12%
17Apollo.io12ZoomInfo08Klue63others
17% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the three products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
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05
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07
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09
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12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Apollo.io17%
Apollo.io17%02ZoomInfo12%
ZoomInfo12%03Klue8%
Klue8%04Crayon7%
Crayon7%05Crunchbase3%
Crunchbase3%06Semrush3%
Semrush3%07Similarweb3%
Similarweb3%08AlphaSense2%
AlphaSense2%09CB Insights2%
CB Insights2%10Contify0%
Contify0%116sense0%
6sense0%12PitchBook0%
PitchBook0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Similarweb29%
10 of 35 labels negative · 10 of 6 models
“I would be cautious about using these as authoritative sources: - **Similarweb and Semrush for exact competitor traffic, revenue, or market share.**” GPT-6 Luna, negative prompt
ZoomInfo30%
14 of 47 labels negative · 9 of 6 models · 3 hard negative
“High Caution: ZoomInfo ... frequent complaints of **inaccurate/outdated contact data** ... Best avoided if: You're a small team” Grok 4.20, negative prompt
AlphaSense19%
7 of 36 labels negative · 6 of 6 models · 3 hard negative
“Avoid enterprise-oriented platforms like **Crayon**, **Klue**, or **AlphaSense**” Perplexity Sonar, budget prompt
Crayon14%
6 of 42 labels negative · 6 of 6 models · 3 hard negative
“Avoid enterprise-oriented platforms like **Crayon**, **Klue**, or **AlphaSense** if budget is the main constraint” Perplexity Sonar, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 978 links across 243 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · ZoomInfo47 answers · 85 citations · 11 models
25 answers · 26 citations · 11 models
vendor site · Demandbase24 answers · 25 citations · 11 models
vendor site · Contify23 answers · 28 citations · 11 models
22 answers · 46 citations · 10 models
vendor site · Prospeo18 answers · 21 citations · 10 models
vendor site · Supermetrics18 answers · 18 citations · 9 models
16 answers · 27 citations · 10 models
vendor site · HG Insights15 answers · 19 citations · 10 models
15 answers · 18 citations · 9 models
vendor site · Improvado15 answers · 17 citations · 8 models
vendor site · Copy.ai14 answers · 15 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
38 answers · 11 models
23 answers · 11 models
20 answers · 11 models
18 answers · 9 models
17 answers · 9 models
14 answers · 10 models
13 answers · 8 models
13 answers · 9 models
12 answers · 8 models
12 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best market intelligence platform”, “market intelligence platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Apollo.io apollo.io | 17% | 1000 | 33,100 | 396 | 111,608 | 94 | ||
| ZoomInfo zoominfo.com | 12% | 846 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 | 3 |
| Google parent site Google Trends 5%, Google Alerts 2%, Google Market Finder 2% | 8% | 122 | 368,000 | 1,458 | ||||
| Klue klue.com | 8% | 288 | 2,900 | 168 | 10,357 | 5 | ||
| Crayon crayon.co | 7% | 291 | 90,500 | 38,108 | 8,355 | |||
| Kompyte kompyte.com | 5% | 167 | 320 | 5 | 4,269 | |||
| Crunchbase crunchbase.com | 3% | 44 | 40,500 | 627 | 4,859,241 | 25 | ||
| Semrush semrush.com | 3% | 378 | 90,500 | 2,055 | 2,885,637 | $1,727 | 103 | |
| Visualping visualping.io | 3% | 98 | 6,600 | 120 | 76,126 | 2 | ||
| Similarweb similarweb.com | 3% | 208 | 49,500 | 616 | 1,862,043 | 117 |
Google's top ten for the two searches hold 11 sites; 3 of them are among the sites the models cited here (alpha-sense.com, improvado.io, pipeline.zoominfo.com). The first result for “best market intelligence platform” is gartner.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best market intelligence platform for a mid-market B2B company?”Paraphrase“Which market and company research platform would you recommend to a mid-sized B2B company?”Comparative“What are the top market intelligence platforms and how do they differ?”Budget-constrained“What is the best market intelligence platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a market intelligence platform. What should we look at?”Negative“Which market intelligence platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
Northern Light read as Northern Light SinglePoint
Unresolved, counted raw
Adthena
Alexa Rank
AppMagic
BCG
Bain
CapIQ
Capital IQ
Cikisi
Crunchbase Free Tier
DataIntelo
EMIS
Fortune Business Insights
G2 Free Access
GTM Workspace / Apollo.io
GameAnalytics
Gartner
Grata
Hanover
HubSpot Intelligence/Marketing Hub
IdeaProof
Lessie AI
MIT (Market Intelligence Team) - mit-ic.com
MRKT
Marketminer
MarketsandMarkets
McKinsey
Mergermarket
Mordor Intelligence
Preuve AI
RGI (HG Insights)
SEMrush Free Plan
Salesforce
Software Advice
SourceScrub
Strategex
Third Bridge
Transparency Market Research
flowres.io
government Census data
Discontinued, still offered
No shut-down product was recommended here.