Workflow automation and iPaaS
Asked as “workflow automation and integration platform”, and as “iPaaS”, on behalf of a mid-market B2B software company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
28%
Contested · Make 21%
28Workato21Make12Celigo40others
28% of first choices, contested.
Since September 2026▼−13Since September 2026: 38% → 25%, −13 points. Past the 12-point floor: movement. Read over the models both editions asked.Workato held the lead, −13 points on 38%, past the floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Workato28%14%56accepted challenger▼−13Since September 2026: 38% → 25%, −13 points. Past the 12-point floor: movement. Read over the models both editions asked.38% → 25%
Workato28%14%56accepted challenger▼−13Since September 2026: 38% → 25%, −13 points. Past the 12-point floor: movement. Read over the models both editions asked.38% → 25%02
Make21%11%55accepted challenger▲+4Since September 2026: 17% → 21%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.17% → 21%
Make21%11%55accepted challenger▲+4Since September 2026: 17% → 21%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.17% → 21%03
Celigo12%0%18accepted challenger▲+3Since September 2026: 12% → 15%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 15%
Celigo12%0%18accepted challenger▲+3Since September 2026: 12% → 15%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 15%04
n8n9%21%48accepted challenger▼−3Since September 2026: 12% → 8%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 8%
n8n9%21%48accepted challenger▼−3Since September 2026: 12% → 8%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 8%05
Boomi9%10%30accepted challenger▲+3Since September 2026: 6% → 8%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 8%
Boomi9%10%30accepted challenger▲+3Since September 2026: 6% → 8%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 8%06
Zapier5%35%66criticized challenger▲+6Since September 2026: 0% → 6%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 6%
Zapier5%35%66criticized challenger▲+6Since September 2026: 0% → 6%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 6%07
Tray.ai5%21%19accepted challenger▲+2Since September 2026: 4% → 6%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 6%
Tray.ai5%21%19accepted challenger▲+2Since September 2026: 4% → 6%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 6%08
Pabbly Connect2%0%10accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%
Pabbly Connect2%0%10accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%09
Activepieces2%9%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Activepieces2%9%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%Show the two products at 0%, ordered by negative rate
11
MuleSoft Anypoint Platform0%48%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
MuleSoft Anypoint Platform0%48%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%10
Microsoft Power Automate0%15%40accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Microsoft Power Automate0%15%40accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Workato28%
Workato28%02Make21%
Make21%03Celigo12%
Celigo12%04n8n9%
n8n9%05Boomi9%
Boomi9%06Zapier5%
Zapier5%07Tray.ai5%
Tray.ai5%08Pabbly Connect2%
Pabbly Connect2%09Activepieces2%
Activepieces2%10Microsoft Power Automate0%
Microsoft Power Automate0%11MuleSoft Anypoint Platform0%
MuleSoft Anypoint Platform0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Zapier35%
23 of 66 labels negative · 12 of 6 models · 1 hard negative
“lacks the governance, error-handling, and scalability needed for core B2B operations... Use for ad-hoc automations, not your backbone.” DeepSeek V4 Flash, direct prompt
n8n21%
10 of 48 labels negative · 10 of 6 models · 2 hard negative
“**Critical vulnerabilities**: Multiple CVEs (CVE-2026-27577, CVE-2026-27493) with CVSS scores of 9.4-9.5” GLM 4.7 FlashX, negative prompt
MuleSoft Anypoint Platform48%
11 of 23 labels negative · 8 of 6 models · 4 hard negative
“**Why to Avoid:** They are notoriously difficult to implement, expensive to license, and require certified administrators” Qwen 3.7 Flash, negative prompt
Workato14%
8 of 56 labels negative · 7 of 6 models
“Caution points are cost and complexity... Overkill for small teams; licensing and implementation costs can be high relative to simpler needs.” Muse Glimmer 30B, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1024 links across 330 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · ONES.com30 answers · 56 citations · 11 models
25 answers · 25 citations · 8 models
vendor site · Zapier17 answers · 28 citations · 9 models
vendor site · Rework17 answers · 19 citations · 8 models
vendor site · Guideflow17 answers · 18 citations · 9 models
17 answers · 17 citations · 9 models
vendor site · n8n15 answers · 15 citations · 9 models
vendor site · Viasocket14 answers · 20 citations · 10 models
vendor site · Reply.io13 answers · 13 citations · 10 models
12 answers · 14 citations · 8 models
vendor site · Atlassian12 answers · 12 citations · 8 models
11 answers · 11 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 7 models
17 answers · 9 models
13 answers · 7 models
13 answers · 10 models
11 answers · 7 models
10 answers · 7 models
9 answers · 7 models
9 answers · 5 models
8 answers · 8 models
7 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best workflow automation and integration platform”, “workflow automation and integration platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Workato workato.com | 28% | 148 | 14,800 | 405 | 38,042 | $20 | 120 |
| Make make.com | 21% | 156 | 135,000 | 12,939,045 | 439,031 | 76 | |
| Celigo celigo.com | 12% | 44 | 5,400 | 140 | 9,670 | $1,097 | 43 |
| n8n n8n.io | 9% | 121 | 165,000 | 2,786 | 133,599 | 42 | |
| Boomi boomi.com | 9% | 73 | 12,100 | 732 | 19,837 | $22,810 | 120 |
| Zapier zapier.com | 5% | 213 | 165,000 | 2,145 | 7,333,309 | $230 | 120 |
| Tray.ai tray.ai | 5% | 42 | 390 | 7 | 4,110 | $97 | 1 |
| Pabbly Connect pabbly.com | 2% | 23 | 1,300 | 20 | 3,588 | 1 | |
| Activepieces activepieces.com | 2% | 23 | 2,400 | 13 | 14,532 | ||
| AdRoll ABM adroll.com | 2% | 214 | 110 | 0 | 52,273 | 18 |
Google's top ten for the two searches hold 16 sites; 0 of them are among the sites the models cited here. The first result for “best workflow automation and integration platform” is useparagon.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best workflow automation and integration platform for a mid-market B2B company?”Paraphrase“Which iPaaS would you recommend to a mid-sized B2B company?”Comparative“What are the top workflow automation and integration platforms and how do they differ?”Budget-constrained“What is the best workflow automation and integration platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a workflow automation and integration platform. What should we look at?”Negative“Which workflow automation and integration platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Operations Hub
Informatica read as Informatica Intelligent Cloud Services
Jitterbit read as Jitterbit Harmony
Jitterbit (now Postman) read as Jitterbit Harmony
MuleSoft read as MuleSoft Anypoint Platform
MuleSoft (Anypoint Platform) read as MuleSoft Anypoint Platform
MuleSoft (Anypoint) read as MuleSoft Anypoint Platform
MuleSoft (Salesforce) read as MuleSoft Anypoint Platform
Oracle read as Oracle Integration Cloud
SAP read as SAP Integration Suite
ServiceNow read as ServiceNow Flow Designer
Unresolved, counted raw
Bubble
Celigo integrator.io
Celigo's integrator.io
Excel Macros (VBA)
Google AppScript
Kestra
Microsoft Azure Logic Apps
OpenAI Agent Builder
Oracle SOA Suite
Windmill
Discontinued, still offered
No shut-down product was recommended here.