Customer feedback and surveys
Asked as “customer feedback and survey platform”, and as “NPS and customer experience survey tool”, on behalf of a mid-market B2B software company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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18Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Forms15%
Google Forms15%02CustomerGauge13%
CustomerGauge13%03Retently9%
Retently9%04Survicate7%
Survicate7%05SurveySparrow5%
SurveySparrow5%06Qualtrics5%
Qualtrics5%07AskNicely4%
AskNicely4%08SurveyMonkey4%
SurveyMonkey4%09Medallia4%
Medallia4%10Delighted4%
Delighted4%11Canny2%
Canny2%12Zonka Feedback2%
Zonka Feedback2%13InMoment2%
InMoment2%14Typeform0%
Typeform0%15Hotjar0%
Hotjar0%16Nicereply0%
Nicereply0%17Jotform0%
Jotform0%18Pendo0%
Pendo0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SurveyMonkey35%
17 of 49 labels negative · 10 of 6 models · 6 hard negative
“Pricing complaints: Forced annual subscriptions, unclear pricing structure... Some reviewers call it a "scam"” MiniMax M2.5, negative prompt
Qualtrics44%
22 of 50 labels negative · 9 of 6 models · 8 hard negative
“Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews” MiniMax M2.5, negative prompt
Delighted46%
11 of 24 labels negative · 8 of 6 models · 9 hard negative
“it is recommended to avoid or be cautious about using Delighted and GetFeedback Direct” Llama 4 Maverick, negative prompt
Medallia42%
14 of 33 labels negative · 6 of 6 models · 6 hard negative
“Built for global conglomerates. Avoid unless you have a massive CX budget and dedicated platform administrators.” DeepSeek V4 Flash, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 218 links across 100 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Zonka Feedback9 answers · 15 citations · 2 models
vendor site · Typeform7 answers · 8 citations · 3 models
6 answers · 13 citations · 2 models
vendor site · CustomerGauge5 answers · 9 citations · 2 models
vendor site · Guideflow5 answers · 8 citations · 2 models
vendor site · Deeto5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Enterpret4 answers · 7 citations · 2 models
vendor site · SurveySensum4 answers · 5 citations · 2 models
vendor site · Great Question4 answers · 4 citations · 2 models
vendor site · Alchemer3 answers · 4 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
5 answers · 2 models
5 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 1 model
4 answers · 2 models
3 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer feedback and survey platform for a mid-market B2B company?”Paraphrase“Which NPS and customer experience survey tool would you recommend to a mid-sized B2B company?”Comparative“What are the top customer feedback and survey platforms and how do they differ?”Budget-constrained“What is the best customer feedback and survey platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer feedback and survey platform. What should we look at?”Negative“Which customer feedback and survey platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
HubSpot read as HubSpot Service Hub
Unresolved, counted raw
15Five
Alida (formerly Qualtrics XM)
BBB
Branded Surveys
Culture Amp
FormGrid
HubSpot Form Builder
Lattice
LifePoints
LimeSurvey
Lumoa
Pinecone Research
PrizeRebel
Pulseeble
QualtriX
Qualtrics EmployeeXM
Qualtrics Market Research
Respondent
SAS Customer Experience
Satmetrix
SurveyLegend
SurveyWorld / Ipsos i-Say
Swagbucks
TallyPrime
TheySaid
Workday Peakon Employee Voice
YSense
YouGov
Youform
Zendesk Surveys
Discontinued, still offered
No shut-down product was recommended here.