Customer education and LMS
Asked as “customer education platform”, and as “customer training LMS”, on behalf of a mid-market B2B software company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
26LearnUpon26Skilljar23TalentLMS25others
26% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: LearnUpon (28%) replaces TalentLMS (33% then, 24% now), 4 points clear, inside the 12-point floor.LearnUpon leads at 28%, replacing TalentLMS, which led at 33% and stands at 24% now: 4 points clear, inside the floor, so the swap reads as unsettled.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
LearnUpon26%8%37accepted challenger▲+7Since September 2026: 21% → 28%, +7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.21% → 28%
LearnUpon26%8%37accepted challenger▲+7Since September 2026: 21% → 28%, +7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.21% → 28%02
Skilljar26%31%49criticized challenger▲+5Since September 2026: 17% → 22%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.17% → 22%
Skilljar26%31%49criticized challenger▲+5Since September 2026: 17% → 22%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.17% → 22%03
TalentLMS23%11%45accepted challenger▼−9Since September 2026: 33% → 24%, −9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.33% → 24%
TalentLMS23%11%45accepted challenger▼−9Since September 2026: 33% → 24%, −9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.33% → 24%04
LearnWorlds6%10%20accepted challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 4%
LearnWorlds6%10%20accepted challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 4%05
Thinkific6%27%22criticized challenger▲+4Since September 2026: 2% → 7%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 7%
Thinkific6%27%22criticized challenger▲+4Since September 2026: 2% → 7%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 7%06
WorkRamp2%5%21accepted challenger▼−5Since September 2026: 7% → 2%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 2%
WorkRamp2%5%21accepted challenger▼−5Since September 2026: 7% → 2%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 2%07
Gainsight Customer Education2%5%22accepted challenger▼−3Since September 2026: 5% → 2%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.5% → 2%
Gainsight Customer Education2%5%22accepted challenger▼−3Since September 2026: 5% → 2%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.5% → 2%08
Absorb LMS2%33%24criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%
Absorb LMS2%33%24criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%09
Docebo2%35%46criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%
Docebo2%35%46criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%10
Teachable2%35%17criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Teachable2%35%17criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%Show the one product at 0%, ordered by negative rate
11
Thought Industries0%24%25accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%
Thought Industries0%24%25accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each
Skilljar vs LearnWorldsSkilljar vs Gainsight Customer EducationTalentLMS vs LearnUponTalentLMS vs ThinkificTalentLMS vs LearnWorldsTalentLMS vs Gainsight Customer EducationLearnUpon vs ThinkificLearnUpon vs LearnWorldsLearnUpon vs Gainsight Customer EducationThinkific vs LearnWorldsThinkific vs Gainsight Customer EducationLearnWorlds vs Gainsight Customer Education
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01LearnUpon26%
LearnUpon26%02Skilljar26%
Skilljar26%03TalentLMS23%
TalentLMS23%04LearnWorlds6%
LearnWorlds6%05Thinkific6%
Thinkific6%06WorkRamp2%
WorkRamp2%07Gainsight Customer Education2%
Gainsight Customer Education2%08Absorb LMS2%
Absorb LMS2%09Docebo2%
Docebo2%10Teachable2%
Teachable2%11Thought Industries0%
Thought Industries0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Docebo35%
16 of 46 labels negative · 11 of 6 models · 3 hard negative
“**Docebo** — Highest Caution for SMBs ... "overkill that will eat your budget alive"” Kimi K2, negative prompt
Skilljar31%
15 of 49 labels negative · 11 of 6 models · 3 hard negative
“**78% negative recommendation rate** for small businesses ... "more platform than a small business needs"” Kimi K2, negative prompt
Thought Industries24%
6 of 25 labels negative · 5 of 6 models · 2 hard negative
“**79% negative recommendation rate** for small businesses ... limiting reporting capabilities given the price point” Kimi K2, negative prompt
Teachable35%
6 of 17 labels negative · 5 of 6 models · 1 hard negative
“Designed for course creators, not for internal/external customer training at scale” GLM 4.7 FlashX, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 976 links across 187 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · LearnWorlds36 answers · 62 citations · 11 models
31 answers · 31 citations · 11 models
vendor site · Mini Course Generator30 answers · 30 citations · 11 models
vendor site · Thinkific29 answers · 47 citations · 11 models
vendor site · Continu28 answers · 30 citations · 11 models
vendor site · Teachfloor28 answers · 30 citations · 11 models
vendor site · Guideflow26 answers · 28 citations · 12 models
23 answers · 42 citations · 11 models
vendor site · Teachable22 answers · 33 citations · 11 models
21 answers · 23 citations · 8 models
vendor site · EasyWebinar21 answers · 21 citations · 10 models
vendor site · Docebo20 answers · 30 citations · 12 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
31 answers · 11 models
30 answers · 11 models
25 answers · 12 models
24 answers · 10 models
23 answers · 10 models
22 answers · 11 models
21 answers · 10 models
19 answers · 9 models
16 answers · 8 models
15 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer education platform”, “customer education platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| LearnUpon learnupon.com | 26% | 77 | 5,400 | 55 | 81,523 | 40 | ||
| Skilljar skilljar.com | 26% | 159 | 3,600 | 67 | 233,929 | 23 | ||
| TalentLMS talentlms.com | 23% | 133 | 8,100 | 103 | 82,431 | $1,179 | 119 | |
| LearnWorlds learnworlds.com | 6% | 80 | 5,400 | 67 | 27,442 | $51 | 69 | 4 |
| Thinkific thinkific.com | 6% | 65 | 22,200 | 301 | 262,041 | 39 | ||
| WorkRamp workramp.com | 2% | 68 | 3,600 | 34 | 8,841 | 0 | ||
| Gainsight CE gainsight.com Gainsight Customer Education 2%, Gainsight CE 0% | 2% | 68 | 10 | 0 | 59,569 | 58 | 9 | |
| Absorb LMS absorbai.com | 2% | 54 | 2,900 | 34 | 16,283 | $8 | 120 | |
| Docebo docebo.com | 2% | 136 | 9,900 | 242 | 98,677 | 15 | 5 | |
| Notion notion.com | 2% | 209 | 673,000 | 15,608 | 1,061,466 | 52 |
Google's top ten for the two searches hold 13 sites; 4 of them are among the sites the models cited here (docebo.com, g2.com, learnworlds.com, teachable.com). The first result for “best customer education platform” is intellum.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer education platform for a mid-market B2B company?”Paraphrase“Which customer training LMS would you recommend to a mid-sized B2B company?”Comparative“What are the top customer education platforms and how do they differ?”Budget-constrained“What is the best customer education platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer education platform. What should we look at?”Negative“Which customer education platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Absorb read as Absorb LMS
Unresolved, counted raw
Academy LMS
Big Ideas DB
Blackboard
Careertrainer.ai
ClassPoint
LearnDash via WordPress
Learndown
Paradiso
ReadyTech
Salesforce Learning Cloud
Skillshare
Teachable-style generic course platforms
Trainerize
WorkRamp Customer
edX
Discontinued, still offered
No shut-down product was recommended here.