GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index Customer September 2026 Edition

Digital adoption and onboarding

Asked as “digital adoption platform”, and as “in-product onboarding and user guidance tool”, on behalf of a mid-market B2B software company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing
Contested
29% of first choices, contested.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Userpilot29%10%41accepted challenger
02UserGuiding21%5%38accepted challenger
03Whatfix15%37%46criticized challenger
04HelpHero10%0%10accepted challenger
05Pendo10%36%53criticized challenger
06Appcues6%7%41accepted challenger
07Userlane2%12%16accepted challenger
08Apty2%24%21accepted challenger
Show the three products at 0%, ordered by negative rate
11WalkMe0%65%48criticized challenger
10Chameleon0%7%15accepted challenger
09Tango0%6%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Userpilot29%
02UserGuiding21%
03Whatfix15%
04HelpHero10%
05Pendo10%
06Appcues6%
07Userlane2%
08Apty2%
09Tango0%
10Chameleon0%
11WalkMe0%

02What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
WalkMe
65%
31 of 48 labels negative · 12 of 6 models · 12 hard negative
“WalkMe — Highest Risk for Most Organizations ... carry the highest risk profiles for cost overruns, implementation failures, and vendor lock-in” Kimi K2, negative prompt
Pendo
36%
19 of 53 labels negative · 10 of 6 models · 9 hard negative
“you will want to avoid heavy enterprise Digital Adoption Platforms (DAPs) like WalkMe, Whatfix, and Pendo” Gemini 3.5 Flash, budget prompt
Whatfix
37%
17 of 46 labels negative · 9 of 6 models · 5 hard negative
“you will want to avoid heavy enterprise Digital Adoption Platforms (DAPs) like WalkMe, Whatfix, and Pendo” Gemini 3.5 Flash, budget prompt
Userpilot
10%
4 of 41 labels negative · 4 of 6 models · 1 hard negative
“If your product has a mobile version, you should avoid Userpilot” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the six in this edition.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 182 links across 66 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.

vendor site · Userpilot12 answers · 13 citations · 3 models
vendor site · Guideflow8 answers · 13 citations · 2 models
vendor site · Whatfix8 answers · 10 citations · 3 models
vendor site · Appcues8 answers · 8 citations · 3 models
vendor site · Pendo7 answers · 7 citations · 2 models
vendor site · WalkMe6 answers · 7 citations · 2 models
vendor site · Gartner5 answers · 5 citations · 2 models
vendor site · Jimo5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Chameleon4 answers · 6 citations · 2 models
vendor site · Supademo4 answers · 4 citations · 1 model
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best digital adoption platform for a mid-market B2B company?”Paraphrase“Which in-product onboarding and user guidance tool would you recommend to a mid-sized B2B company?”Comparative“What are the top digital adoption platforms and how do they differ?”Budget-constrained“What is the best digital adoption platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a digital adoption platform. What should we look at?”Negative“Which digital adoption platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
AppLearn ADOPT
AppVider
Flook
HowdyGo
Ilium
Oxperience
React Joyride
StepsKit
TaskRaven
UserIQ
iorad
Discontinued, still offered
No shut-down product was recommended here.
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