GTM AI Index
Index Sales Sales coaching › Gong vs Avoma
Sales coaching and training · September 2026 Edition

Gong vs Avoma

One of twelve models named Gong first on the direct prompt; two named Avoma. Gong was named by twelve of the twelve models and Avoma by seven and Gong carries 41 labels and Avoma 12, so the shares are not directly comparable.

Gong

criticized challenger

By Gong.io, Ramat Gan, Israel, founded 2015. Named in eight categories this edition.

Avoma

accepted challenger

Named in five categories this edition.

First-choice share10%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate29%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 17; printed, not drawn.
Labels4112A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Gong reading right to left. Rank and label count are printed, not drawn.SalesHood was named alongside these two in eleven of the twelve direct answers. SalesHood vs Gong · SalesHood vs Avoma · Gong vs MindTickle

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales coaching and training page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
GongFirst choices, of twelve modelsAvoma
Direct123 against Gong
Paraphrase00
Comparative70
Budget-constrained004 against Gong
Scale-constrained40
Negative205 against Gong
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Gong and Avoma were named in the same answer 200 times, of the 550 answers naming Gong and the 239 naming Avoma. In those answers Avoma took the first choice sixty-six times and Gong forty-nine.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Gong and Avoma stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Gong Avoma first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gong on the left and Avoma on the right.

The direct prompt

The plain question, one answer per model, grouped by where Gong and Avoma stood in it.

Gong first, Avoma not the choice

1 of 12 modelsAvoma was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashGong alternatives: Clari Copilot, HubSpot Sales Hub, SalesHood, Spekit

Avoma first, Gong an alternative

2 of 12 modelsGong was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Avoma alternatives: Challenger, Chorus by ZoomInfo, Gong, MindTickle
Gemini 3.5 FlashAvoma, SalesHood alternatives: Allego, Chorus by ZoomInfo, Jiminny, PitchMonster, Second Nature

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniMindTickle alternatives: Allego, Gong, SalesHood, Second Nature
Perplexity SonarMindTickle alternatives: Gong, Highspot, Jiminny, SalesHood
Grok 4.1 FastSalesHood alternatives: Allego, Gong, MindTickle
DeepSeek V4 FlashSalesHood alternatives: Avoma, Salesloft
MiniMax M2.5PitchMonster alternatives: 360Learning, Gong, SalesHood, Salesloft

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Mistral SmallSalesHood alternatives: Convo, Dock, Spekit
Llama 4 MaverickRichardson Sales Performance, Sandler Training alternatives: Convo, Dock, SalesHood, Spekit
Kimi K2SalesHood alternatives: 360Learning, Allego, Chorus by ZoomInfo, Clari Copilot
GLM 4.7 FlashXSalesHood alternatives: Allego, Learn:Up

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Avoma leads by seven points.
Avoma7%#5 of 18
Gong0%#18 of 18
The full small business standing →
Mid-marketThe figures above
The order flips: Gong leads at mid-market.
Gong10%#2 of 17
Avoma4%#6 of 17
The full mid-market standing →
Enterprise
Gong leads by nine points.
Gong9%#3 of 12
Avoma0%#– of 12
The full enterprise standing →

What the models said about Gong

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“enterprise sales training and coaching giants like Gong, Mindtickle, or Seismic ... are out of the question” Gemini 3.5 Flash · budget prompt · hard negative
“Gong — The category leader. Deep conversation analytics, deal intelligence, strong AI. Premium pricing... Best for complex deals: Gong if you have the budget” Kimi K2 · scale prompt · first choice
“Best-in-Class Conversation Intelligence ... A common best-practice stack pairs Gong (conversation intelligence) with a training/readiness platform” DeepSeek V4 Flash · comparative prompt · first choice
“Gong (Best for data-driven conversation coaching) - Strength: Industry leader in conversation intelligence with AI-powered call analysis” MiniMax M2.5 · comparative prompt · first choice

What the models said about Avoma

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.