GTM AI Index

Index › Vendors › Meta (Facebook) Ads · September 2026 Edition

Meta · 1 category · Named, not ranked

Meta (Facebook) Ads

3Judge labels

0First choices

1Negative labels

3 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Meta (Facebook) Ads was named 1 time in Paid ads, where Google Ads led with 10%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market93 of 137

under the label threshold

Enterprisenot named

No model named it for this buyer.

In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Meta (Facebook) Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	0%	93 of 137	0%	1	under 10 labels · led by Google Ads at 10%

Movement

This is the first edition on this tier, so no move can be computed for Meta (Facebook) Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Meta (Facebook) Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Labels
Claude Haiku 4.5	1	1
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative3 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Meta (Facebook) Ads, over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meta (Facebook) Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Ads2 of 30Not in the top three

Estimote1 of 31Not in the top three

Adobe Commerce1 of 30Not in the top three

Amazon Ads1 of 30Not in the top three

Amazon/marketplace-first selling1 of 30Not in the top three

BigCommerce1 of 30Not in the top three

GroundTruth1 of 30Not in the top three

InMarket1 of 30Not in the top three

LinkedIn Campaign Manager1 of 30Not in the top three

Marin Software1 of 30Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Meta (Facebook) Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 3 answers that named Meta (Facebook) Ads and are not a share of its labels.

Domains cited

898marketing.com1

adventuremedia.ai1

amzprep.com1

bigcommerce.com1

blogrecode.com1

cbinsights.com1

clicksgeek.com1

commercepundit.com1

dataally.ai1

deliberatedirections.com1

Ten of the ten domain citations in answers naming Meta (Facebook) Ads came from somebody else's page.

Pages cited

898marketing.com/2024/08/01/the-6-best-e-commerce-platforms-for-small-businesses1

adventuremedia.ai/blog/top-social-media-ad-platforms-6-en1

amzprep.com/top-25-ecommerce-platforms-north-america1

bigcommerce.com/articles/ecommerce/ecommerce-platforms1

bigcommerce.com/articles/ecommerce/small-business-ecommerce1

blogrecode.com/best-e-commerce-platforms-for-online-business1

cbinsights.com/compare/kenshoo-vs-marin-software1

cbinsights.com/compare/kenshoo-vs-pacvue1

Pages are listed as the models cited them.

The company

Meta Platforms is the company behind Meta (Facebook) Ads.

Website: meta.com
Headquarters: Menlo Park, United States
Founded: 2004
Employees: about 58,604 (2020)
Ownership: Public, META on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Meta (Facebook) Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Meta (Facebook) Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at meta.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.