GTM AI Index
Index › Vendors › Braze › Alternatives · September 2026 Edition
Three categories · what the models named instead

Alternatives to Braze, as AI models named them

In the September 2026 Edition, 490 of the 648 answers collected in the three categories where Braze holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
OneSignal110
Customer.io22
Intercom21
AppsFlyer15
Meta Advantage+ App Campaigns12
Userpilot11
First choices in the 490 answers that did not name Braze, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Mobile apps

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze is #12 of 12 here at 0% of first choices, 32 labels.

Sixty-eight of the seventy-two answers did not name Braze; it was the first choice in zero. The first choices in those sixty-eight answers, thirty products in all, the eight most named:

OneSignal26 of 68Head to head →
AppsFlyer6 of 68Head to head →
App Radar4 of 68
Apple Search Ads4 of 68
Google App Campaigns4 of 68Head to head →
Adjust3 of 68
Meta Advantage+ App Campaigns3 of 68Head to head →
Textedly3 of 68
22 more in the record.The full small business standing →
Mid-marketBraze is #6 of 16 here at 9% of first choices, 34 labels.

Fifty-three of the seventy-two answers did not name Braze; it was the first choice in six. The first choices in those fifty-three answers, sixteen products in all, the eight most named:

Meta Advantage+ App Campaigns9 of 53Head to head →
AppsFlyer6 of 53Head to head →
Customer.io5 of 53Head to head →
Google App Campaigns5 of 53Head to head →
Apple Search Ads4 of 53
OneSignal4 of 53Head to head →
Adjust3 of 53
CleverTap2 of 53Head to head →
8 more in the record.The full mid-market standing →
EnterpriseBraze is #1 of 11 here at 39% of first choices, 47 labels.

Thirty-six of the seventy-two answers did not name Braze; it was the first choice in twenty-nine. The first choices in those thirty-six answers, twenty products in all, the eight most named:

AppsFlyer3 of 36Head to head →
Airship2 of 36
Apple Search Ads2 of 36
Amazon DSP1 of 36
Appcues1 of 36
Customer.io1 of 36Head to head →
Google App Campaigns1 of 36Head to head →
HubSpot Marketing Hub1 of 36
12 more in the record.The full enterprise standing →

Mobile marketing and push

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze is #19 of 19 here at 0% of first choices, 19 labels.

Sixty-nine of the seventy-two answers did not name Braze; it was the first choice in zero. The first choices in those sixty-nine answers, eighteen products in all, the eight most named:

OneSignal40 of 69Head to head →
SlickText7 of 69
SimpleTexting6 of 69
Omnisend5 of 69Head to head →
ActiveCampaign4 of 69
Klaviyo3 of 69
Brevo2 of 69
Courier2 of 69
10 more in the record.The full small business standing →
Mid-marketBraze is #4 of 17 here at 4% of first choices, 41 labels.

Fifty-six of the seventy-two answers did not name Braze; it was the first choice in five. The first choices in those fifty-six answers, thirteen products in all, the eight most named:

OneSignal17 of 56Head to head →
Customer.io14 of 56Head to head →
Vero3 of 56
Omnisend2 of 56Head to head →
Airship1 of 56
CleverTap1 of 56Head to head →
Courier1 of 56
Knock1 of 56
5 more in the record.The full mid-market standing →
EnterpriseBraze is #1 of 12 here at 42% of first choices, 57 labels.

Twenty-eight of the seventy-two answers did not name Braze; it was the first choice in thirty-five. The first choices in those twenty-eight answers, nine products in all, the eight most named:

Courier4 of 28
OneSignal2 of 28Head to head →
Staffbase2 of 28
Brevo1 of 28
EngageLab1 of 28
Maestra1 of 28
Pushwoosh1 of 28
Simpplr1 of 28
1 more in the record.The full enterprise standing →

In-app messaging and customer communications

Customer. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze is #12 of 12 here at 0% of first choices, 16 labels.

Seventy-two of the seventy-two answers did not name Braze; it was the first choice in zero. The first choices in those seventy-two answers, thirty-three products in all, the eight most named:

OneSignal16 of 72
Crisp7 of 72
Intercom6 of 72
Gleap4 of 72
Userpilot4 of 72
Slack3 of 72
tawk.to3 of 72
ActiveCampaign2 of 72
25 more in the record.The full small business standing →
Mid-marketBraze is #9 of 15 here at 2% of first choices, 26 labels.

Sixty of the seventy-two answers did not name Braze; it was the first choice in three. The first choices in those sixty answers, twenty-two products in all, the eight most named:

Intercom8 of 60
Userpilot7 of 60
OneSignal5 of 60
Signal4 of 60
Front3 of 60
Tencent RTC Chat3 of 60
Customer.io2 of 60
Product Fruits2 of 60
14 more in the record.The full mid-market standing →
EnterpriseBraze is #2 of 13 here at 13% of first choices, 37 labels.

Forty-eight of the seventy-two answers did not name Braze; it was the first choice in sixteen. The first choices in those forty-eight answers, twenty-four products in all, the eight most named:

Intercom7 of 48
Pendo3 of 48
Sendbird3 of 48
Microsoft Teams2 of 48
Pylon2 of 48
Slack Enterprise Grid2 of 48
Wire2 of 48
Adobe Marketo Engage1 of 48
16 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Braze neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Braze only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Braze's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Braze was named by a model, not endorsed by anyone.

Braze's pageAll products