GTM AI Index
Index Marketing Mobile & push › Omnisend vs Braze
Mobile marketing and push · September 2026 Edition

Omnisend vs Braze

Zero of twelve models named Omnisend first on the direct prompt; one named Braze. Omnisend was named by nine of the twelve models and Braze by twelve and Omnisend carries 17 labels and Braze 41, so the shares are not directly comparable.

Omnisend

accepted challenger

Lithuania, founded 2014. Named in six categories this edition.

Braze

criticized challenger

New York City, United States, founded 2011. Named in ten categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%34%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 17; printed, not drawn.
Labels1741A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Omnisend reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eleven of the twelve direct answers. OneSignal vs Omnisend · OneSignal vs Braze · Customer.io vs Omnisend

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OmnisendFirst choices, of twelve modelsBraze
Direct017 against Braze
Paraphrase001 against Omnisend · 1 against Braze
Comparative12
Budget-constrained201 against Braze
Scale-constrained012 against Braze
Negative013 against Braze
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Omnisend and Braze stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Omnisend Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, Omnisend on the left and Braze on the right.

The direct prompt

The plain question, one answer per model, grouped by where Omnisend and Braze stood in it.

Braze first, Omnisend not the choice

1 of 12 modelsOmnisend was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBraze alternatives: Customer.io

Neither was named

11 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Vero alternatives: Customer.io, Knock
Gemini 3.5 FlashCustomer.io alternatives: Courier, Knock, OneSignal
Perplexity SonarCustomer.io alternatives: ActiveCampaign, Courier
Grok 4.1 FastOneSignal alternatives: ActiveCampaign, CleverTap, Customer.io, Pushwoosh
Mistral SmallCustomer.io alternatives: ActiveCampaign, OneSignal
DeepSeek V4 FlashCustomer.io alternatives: CleverTap, OneSignal, Vero
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io, Vero
Kimi K2Customer.io alternatives: OneSignal, Vero
GLM 4.7 FlashXOneSignal alternatives: Customer.io, Pushwoosh, SendPulse
MiniMax M2.5OneSignal alternatives: ActiveCampaign, Customer.io

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Omnisend leads by six points.
Omnisend6%#3 of 19
Braze0%#19 of 19
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Omnisend4%#3 of 17
Braze4%#4 of 17
The full mid-market standing →
Enterprise
The order flips: Braze leads at enterprise.
Braze42%#1 of 12
Omnisend0%#– of 12
The full enterprise standing →

What the models said about Omnisend

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“What I'd skip ... Heavily e-commerce/DTC-centric (Shopify)” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Online store (ecommerce) wanting email + SMS + web push all-in-one | Omnisend | Combines all three channels in one affordable tool” DeepSeek V4 Flash · budget prompt · first choice
“For companies with very limited budgets, Omnisend's free plan or SendPulse's free tier are excellent starting points” Claude Haiku 4.5 · budget prompt · first choice

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Safer Bets: Attentive, Postscript, Omnisend, Twilio ..., Braze, CleverTap, OneSignal (high G2 ratings 4.5-4.7/5)” Grok 4.1 Fast · negative prompt · first choice
“Braze - Best for enterprise omnichannel programs with Canvas journey builder and unified customer profiles” Mistral Small · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.