GTM AI Index
Index Marketing Mobile & push › Braze vs MoEngage
Mobile marketing and push · September 2026 Edition

Braze vs MoEngage

One of twelve models named Braze first on the direct prompt; zero named MoEngage. Braze was named by twelve of the twelve models and MoEngage by six and Braze carries 41 labels and MoEngage 11, so the shares are not directly comparable.

Braze

criticized challenger

New York City, United States, founded 2011. Named in ten categories this edition.

MoEngage

accepted challenger

founded 2014. Named in six categories this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate34%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 17; printed, not drawn.
Labels4111A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eleven of the twelve direct answers. OneSignal vs Braze · OneSignal vs MoEngage · Customer.io vs Braze

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of twelve modelsMoEngage
Direct107 against Braze
Paraphrase001 against Braze
Comparative20
Budget-constrained001 against Braze
Scale-constrained112 against Braze
Negative103 against Braze · 2 against MoEngage
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Braze and MoEngage were named in the same answer 110 times, of the 428 answers naming Braze and the 116 naming MoEngage. In those answers MoEngage took the first choice five times and Braze thirty-three.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Braze and MoEngage stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Braze MoEngage first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and MoEngage on the right.

The direct prompt

The plain question, one answer per model, grouped by where Braze and MoEngage stood in it.

Braze first, MoEngage not the choice

1 of 12 modelsMoEngage was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBraze alternatives: Customer.io

Neither was named

11 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Vero alternatives: Customer.io, Knock
Gemini 3.5 FlashCustomer.io alternatives: Courier, Knock, OneSignal
Perplexity SonarCustomer.io alternatives: ActiveCampaign, Courier
Grok 4.1 FastOneSignal alternatives: ActiveCampaign, CleverTap, Customer.io, Pushwoosh
Mistral SmallCustomer.io alternatives: ActiveCampaign, OneSignal
DeepSeek V4 FlashCustomer.io alternatives: CleverTap, OneSignal, Vero
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io, Vero
Kimi K2Customer.io alternatives: OneSignal, Vero
GLM 4.7 FlashXOneSignal alternatives: Customer.io, Pushwoosh, SendPulse
MiniMax M2.5OneSignal alternatives: ActiveCampaign, Customer.io

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Braze0%#19 of 19
MoEngage0%#– of 19
The full small business standing →
Mid-marketThe figures above
Braze leads by two points.
Braze4%#4 of 17
MoEngage2%#6 of 17
The full mid-market standing →
Enterprise
Braze leads by forty-two points.
Braze42%#1 of 12
MoEngage0%#11 of 12
The full enterprise standing →

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Safer Bets: Attentive, Postscript, Omnisend, Twilio ..., Braze, CleverTap, OneSignal (high G2 ratings 4.5-4.7/5)” Grok 4.1 Fast · negative prompt · first choice
“Braze - Best for enterprise omnichannel programs with Canvas journey builder and unified customer profiles” Mistral Small · comparative prompt · first choice

What the models said about MoEngage

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“If you are a startup, mid-market business, or have a small engineering team, these platforms are massive overkill.” Gemini 3.5 Flash · negative prompt · soft negative
“OneSignal Professional, CleverTap, Customer.io, or MoEngage deliver enterprise-grade capabilities at a fraction of the cost” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.