GTM AI Index
Index Marketing Mobile & push › CleverTap vs MoEngage
Mobile marketing and push · September 2026 Edition

CleverTap vs MoEngage

Zero of twelve models named CleverTap first on the direct prompt; zero named MoEngage. CleverTap was named by eight of the twelve models and MoEngage by six and CleverTap carries 17 labels and MoEngage 11, so the shares are not directly comparable.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in four categories this edition.

MoEngage

accepted challenger

founded 2014. Named in six categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 17; printed, not drawn.
Labels1711A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CleverTap reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eleven of the twelve direct answers. OneSignal vs CleverTap · OneSignal vs MoEngage · Customer.io vs CleverTap

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CleverTapFirst choices, of twelve modelsMoEngage
Direct00
Paraphrase00
Comparative00
Budget-constrained00
Scale-constrained11
Negative003 against CleverTap · 2 against MoEngage
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, CleverTap and MoEngage were named in the same answer eighty-four times, of the 173 answers naming CleverTap and the 116 naming MoEngage. In those answers MoEngage took the first choice zero times and CleverTap one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where CleverTap and MoEngage stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
CleverTap MoEngage first choice named as an alternative argued againstblank: not namedEach cell is one answer, CleverTap on the left and MoEngage on the right.

The direct prompt

The plain question, one answer per model, grouped by where CleverTap and MoEngage stood in it.

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastOneSignal alternatives: ActiveCampaign, CleverTap, Customer.io, Pushwoosh
DeepSeek V4 FlashCustomer.io alternatives: CleverTap, OneSignal, Vero

Neither was named

10 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Vero alternatives: Customer.io, Knock
GPT-5.4 miniBraze alternatives: Customer.io
Gemini 3.5 FlashCustomer.io alternatives: Courier, Knock, OneSignal
Perplexity SonarCustomer.io alternatives: ActiveCampaign, Courier
Mistral SmallCustomer.io alternatives: ActiveCampaign, OneSignal
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io, Vero
Kimi K2Customer.io alternatives: OneSignal, Vero
GLM 4.7 FlashXOneSignal alternatives: Customer.io, Pushwoosh, SendPulse
MiniMax M2.5OneSignal alternatives: ActiveCampaign, Customer.io

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
CleverTap0%#– of 19
MoEngage0%#– of 19
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
CleverTap2%#5 of 17
MoEngage2%#6 of 17
The full mid-market standing →
Enterprise
Level: the same share of first choices.
CleverTap0%#10 of 12
MoEngage0%#11 of 12
The full enterprise standing →

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“CleverTap's monthly active user pricing charges you for everyone active in the app whether or not you messaged them... This billing model can become expensive at scale.” Claude Haiku 4.5 · negative prompt · soft negative
“OneSignal Professional, CleverTap, Customer.io, or MoEngage deliver enterprise-grade capabilities at a fraction of the cost” DeepSeek V4 Flash · scale prompt · first choice

What the models said about MoEngage

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“If you are a startup, mid-market business, or have a small engineering team, these platforms are massive overkill.” Gemini 3.5 Flash · negative prompt · soft negative
“OneSignal Professional, CleverTap, Customer.io, or MoEngage deliver enterprise-grade capabilities at a fraction of the cost” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.