GTM AI Index
Index Marketing Mobile & push › OneSignal vs CleverTap
Mobile marketing and push · September 2026 Edition

OneSignal vs CleverTap

Three of twelve models named OneSignal first on the direct prompt; zero named CleverTap. OneSignal was named by twelve of the twelve models and CleverTap by eight and OneSignal carries 51 labels and CleverTap 17, so the shares are not directly comparable.

OneSignal

endorsed leader

By Q140701571, San Mateo, United States, founded 2011. Named in three categories this edition.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in four categories this edition.

First-choice share34%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 17; printed, not drawn.
Labels5117A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eleven of the twelve direct answers. OneSignal vs Customer.io · OneSignal vs Omnisend · OneSignal vs Braze

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of twelve modelsCleverTap
Direct301 against OneSignal
Paraphrase201 against OneSignal
Comparative60
Budget-constrained90
Scale-constrained21
Negative204 against OneSignal · 3 against CleverTap
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, OneSignal and CleverTap were named in the same answer 113 times, of the 314 answers naming OneSignal and the 173 naming CleverTap. In those answers CleverTap took the first choice five times and OneSignal thirty-four.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where OneSignal and CleverTap stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
OneSignal CleverTap first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and CleverTap on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and CleverTap stood in it.

OneSignal first, CleverTap an alternative

3 of 12 modelsCleverTap was named in the answer but not as the choice, or not at all.
Grok 4.1 FastOneSignal alternatives: ActiveCampaign, CleverTap, Customer.io, Pushwoosh
GLM 4.7 FlashXOneSignal alternatives: Customer.io, Pushwoosh, SendPulse
MiniMax M2.5OneSignal alternatives: ActiveCampaign, Customer.io

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashCustomer.io alternatives: Courier, Knock, OneSignal
Mistral SmallCustomer.io alternatives: ActiveCampaign, OneSignal
DeepSeek V4 FlashCustomer.io alternatives: CleverTap, OneSignal, Vero
Kimi K2Customer.io alternatives: OneSignal, Vero

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Vero alternatives: Customer.io, Knock
GPT-5.4 miniBraze alternatives: Customer.io
Perplexity SonarCustomer.io alternatives: ActiveCampaign, Courier
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io, Vero

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by fifty-nine points.
OneSignal59%#1 of 19
CleverTap0%#– of 19
The full small business standing →
Mid-marketThe figures above
OneSignal leads by thirty-two points.
OneSignal34%#1 of 17
CleverTap2%#5 of 17
The full mid-market standing →
Enterprise
OneSignal leads by six points.
OneSignal6%#4 of 12
CleverTap0%#10 of 12
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Several reviewers explicitly advise avoiding the platform.” Qwen 3.7 Flash · negative prompt · hard negative
“Before choosing any mobile push notification platform (like OneSignal or Airship), pay close attention to the SDK architecture.” Gemini 3.5 Flash · negative prompt · soft negative
“2. OneSignal ⚠️ Scaling Limitations - Support Issues: Users report "often unresponsive" support” Kimi K2 · negative prompt · soft negative
“OneSignal stands out as the best option for a company with a limited budget needing both mobile push notifications and SMS marketing.” Grok 4.1 Fast · budget prompt · first choice
“Best for: Startups and mid-market teams needing fast setup across multiple channels ... Fast, free start for a mobile app | OneSignal” DeepSeek V4 Flash · comparative prompt · first choice
“Have them run 14-day trials or custom sandboxes with OneSignal (for ease of setup/cost-efficiency) and Customer.io or Braze” Gemini 3.5 Flash · scale prompt · first choice

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“CleverTap's monthly active user pricing charges you for everyone active in the app whether or not you messaged them... This billing model can become expensive at scale.” Claude Haiku 4.5 · negative prompt · soft negative
“OneSignal Professional, CleverTap, Customer.io, or MoEngage deliver enterprise-grade capabilities at a fraction of the cost” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.