Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 38 → 28 of 107
7 categories · RankedKnock
54Judge labels
5First choices
1Negative labels
12 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in In-app messaging for mid-market buyers
Rank 8 of 105 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 0% of its 11 labels there were negative.
What the models named instead of Knock →By buyer segmentRead the same way at every buyer size.
Small business29 of 108
0%8 labels
under the label threshold
Mid-market8 of 105
3%11 labels
accepted challenger
Enterprise10 of 98
4%7 labels
under the label threshold
In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Knock for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| In-app messaging and customer communications | Customer | 3% | 8 of 105 | 0% | 11 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 0% | 31 of 80 | 0% | 4 | under 10 labels · led by OneSignal at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data enrichment | GTM data and infrastructure | 0% | 26 of 50 | 0% | 2 | under 10 labels · led by Apollo.io at 73% | newNew since September 2026: not ranked then, 0% now. |
| Lead routing and management | Sales | 0% | 46 of 111 | 0% | 2 | under 10 labels · led by LeadAngel at 26% | newNew since September 2026: not ranked then, 0% now. |
| AI SDR agents | Sales | 0% | 61 of 77 | 0% | 1 | under 10 labels · led by Apollo.io at 24% | newNew since September 2026: not ranked then, 0% now. |
| Conversational marketing platforms | Marketing | 0% | 51 of 87 | 0% | 1 | under 10 labels · led by Tidio at 13% | |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 75 of 111 | 0% | 1 | under 10 labels · led by Customer.io at 17% |
Movement
Since September 2026, Knock held within the floor in all six categories: no change cleared 11 points.
Best category · In-app messaging · by segment
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 42 → 7 of 96
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 12 → 15 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| In-app messaging | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 42 → 8 of 105 |
| Mobile & push | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 31 of 80 |
| Enrichment | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 26 of 50, unchanged |
| Lead routing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 111, unchanged |
| AI SDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 61 of 77, unchanged |
| Conversational mktg | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 87, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Knock across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Knock across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 3 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 1 | 0 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 3 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels2
Paraphrase4 labelsNone
Comparative13 labelsNone
Budget-constrained7 labels3
Scale-constrained13 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative54 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Knock is often recommended as the top choice due to its comprehensive features and scalability” Mistral Small · In-app messaging · direct prompt · first choice
“Knock - offers enterprise-grade scalability with developer-friendly implementation.” Llama 4 Maverick · In-app messaging · direct prompt · first choice
“Developer-led, notification infrastructure | From $250/month | Requires more technical setup” Kimi K2 · In-app messaging · scale prompt · alternative
“Pick Knock if you are struggling to centralize your backend notification system.” Qwen 3.7 Flash · In-app messaging · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Knock, over the 54 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Knock was named but was not.ShowHide
Named alongside
The products named in the same answers as Knock, over the 54 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Knock was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Knock. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 54 of the 54 answers that named Knock and are not a share of its labels.
Domains cited
guideflow.com39
knock.appYour site27
userpilot.com21
dupple.com17
knock-ai.com14
pushwoosh.com14
cometchat.com11
courier.com11
learn.g2.com10
productfruits.com10
147 of the 174 domain citations in answers naming Knock came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
knock.app is not in Google's top ten for any of the category's searches. In the answers, Knock takes 3% of first choices and Intercom takes 21%.ShowHide
Search and answers
knock.app is not in Google's top ten for any of the category's searches. In the answers, Knock takes 3% of first choices and Intercom takes 21%.
ShowHideIn search
Google, US estimatesPosition for “in-app messaging platform”
–
not in the top ten
Position for “best in-app messaging platform”
–
not in the top ten
- Searches for its name, Google
- 33,100 a month (“knock”)
- AI search demand for its name, est.
- 94,585 a month
- Organic visits to its site
- about 7,075 a month
- Searches its site ranks for
- 1,766 · 77 in the top three
- Sites linking to it
- 929
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
3%
rank 8 of 105 in in-app messaging
Segment leader
21%
Intercom
- First choices
- 5 across its categories
- Named in
- 54 answers
- Its own site cited
- in 54 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on knock.app
855
subdomains included
Content
322
counted in the table below
Documentation
350
Product · Integration
11 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 166 | 5 | 2026-09-24 | ||
| Comparison | 94 | 0 | 2026-03-23 | ||
| Template or tool | 26 | undated | |||
| Case study | 17 | 0 | 2022-03-09 | ||
| Conference or event | 9 | undated | |||
| Report or ebook | 8 | undated | |||
| Glossary or explainer | 1 | undated | |||
| News or press | 1 | 0 | 2026-03-07 |
Most recent
- 2026-09-24How I run Knock marketing with a Grok Bot team | Knock blog
- 2026-08-26Humans agents the next era of growth teams blog
- 2026-07-295 ways founders are using ai to accelerate gtm blog
- 2026-07-23How we built liquid autocomplete in tiptap blog
- 2026-07-09How we built the knock agent virtual filesystem and bash blog
- 2026-06-18Ultimate ai marketing tech stack blog
How it is countedHide how it is counted
Every page knock.app exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Knock
What the judge wrote, as written, with how often. The vendor table decides that these count as Knock; a claim can dispute any of them.
Knock AI 5Courier / Knock 1Default/Knock AI 1
Follow Knock
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Knock is its own company.ShowHide
The company
Knock is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- customer engagement infrastructure for your product, marketing, and transactional messaging
- For
- developers and agents
- Price stated
- Developer: $0/month; Starter: $250/month; Enterprise: Contact us knock.app/pricing
- Starting price
- 0 knock.app/pricing
- Free plan or trial
- Start powering your notifications today for free. knock.app/pricing
- Integrations claimed
- 60 knock.app/integrations
- Certifications
- HIPAASOC2GDPRCCPAHIPAA compliantBAA
- Customers named
- DiscogsVercelClayAmplitudeWebflowCausalNellis AuctionMedium
- Not stated on the pages read
- Hosting
What Knock's own pages state, read October 5, 2026: knock.app, knock.app/pricing, knock.app/features/agents, knock.app/customers, knock.app/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Knock's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Knock, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Knock by email, built from the raw record of the edition. It shows:
- where Knock is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Knock, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.