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Index › Customer › In-app messaging › Knock vs Braze
In-app messaging and customer communications · October 2026 Edition

Knock vs Braze

Two of fourteen models named Knock first on the direct prompt; zero named Braze. Knock was named by eight of the fourteen models and Braze by twelve and Knock carries 11 labels and Braze 25, so the shares are not directly comparable.

Knock

accepted challenger

Named in seven categories this edition.

Braze

accepted challenger

New York City, United States, founded 2011. Named in eleven categories this edition.

First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 15; printed, not drawn.
Labels1125A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Knock reading right to left. Rank and label count are printed, not drawn.Appcues was named alongside these two in eleven of the fourteen direct answers. Intercom vs Knock · Intercom vs Braze · OneSignal vs Knock

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the in-app messaging and customer communications page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
KnockFirst choices, of fourteen modelsBraze
Direct201 against Braze
Paraphrase00
Comparative01
Budget-constrained00
Scale-constrained011 against Braze
Negative001 against Braze
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Knock and Braze stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Knock Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, Knock on the left and Braze on the right.

The direct prompt

The plain question, one answer per model, grouped by where Knock and Braze stood in it.

Knock first, Braze not the choice

2 of 14 modelsBraze was named in the answer but not as the choice, or not at all.
Mistral SmallKnock alternatives: Appcues, OneSignal
Llama 4 MaverickKnock, Respond.io

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarAppcues alternatives: Knock, OneSignal
Muse Glimmer 30BAppcues, Userpilot alternatives: Braze, Intercom, Pendo, Product Fruits

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Front, Gleap, Helply, Intercom, Product Fruits
GPT-5.4 miniIntercom alternatives: Appcues, Pendo
Gemini 3.5 FlashIntercom, Userpilot alternatives: Appcues, Front, Plain, Pylon, Userflow
Grok 4.1 FastIntercom alternatives: CometChat, LiveChat, Sendbird, Zendesk
DeepSeek V4 FlashIntercom alternatives: Appcues, OneSignal, Userpilot
Qwen 3.7 FlashAppcues alternatives: Chameleon, Pendo, UserGuiding, Userpilot
Kimi K2Appcues, Userpilot alternatives: Chameleon, Intercom
GLM 4.7 FlashXIntercom alternatives: Appcues, CleverTap, Userpilot
MiniMax M2.5Userpilot alternatives: Appcues, Chameleon, Intercom
GPT-6 LunaUserpilot alternatives: Appcues, Intercom, Pendo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Knock0%#– of 13
Braze0%#13 of 13
The full small business standing →
Mid-marketThe figures above
Knock leads by two points.
Knock3%#6 of 15
Braze2%#7 of 15
The full mid-market standing →
Enterprise
The order flips: Braze leads at enterprise.
Braze9%#2 of 16
Knock4%#– of 16
The full enterprise standing →

What the models said about Knock

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Knock is often recommended as the top choice due to its comprehensive features and scalability” Mistral Small · direct prompt · first choice
“Knock - offers enterprise-grade scalability with developer-friendly implementation.” Llama 4 Maverick · direct prompt · first choice
“Developer-led, notification infrastructure | From $250/month | Requires more technical setup” Kimi K2 · scale prompt · alternative

What the models said about Braze

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.