AI Indexes
GTM AI Index
Index › Products › tawk.to · October 2026 Edition
3 categories · Ranked

tawk.to

37Judge labels
10First choices
6Negative labels
12 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Support chatbots for mid-market buyers
Rank 3 of 114 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 29% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In support chatbots · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named tawk.to for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Chatbots and conversational AI for supportCustomer7%3 of 11429%7under 10 labels · led by Intercom Fin AI Agent at 41%▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Conversational marketing platformsMarketing6%7 of 870%7under 10 labels · led by Tidio at 13%
Contact center platformsCustomer0%64 of 860%1under 10 labels · led by Five9 at 18%

Movement

Since September 2026, tawk.to held within the floor in all three categories: no change cleared 11 points.

Best category · Support chatbots · by segment

Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 20 → 5 of 93
Mid-market▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 31 → 3 of 109
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 98 of 105, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Conversational mktg0%6%newNew since September 2026: not ranked then, 6% now.New this editionRank 7 of 87, unchanged
Support chatbots0%6%▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 31 → 3 of 114
Contact center0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 64 of 86, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated tawk.to across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash10001
Perplexity Sonar01001
Grok 4.2001012
Mistral Small11002
DeepSeek V4 Flash11103
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K210001
GLM 4.7 FlashX10012
MiniMax M2.510001
GPT-6 Luna00000
Muse Glimmer 30B11002

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase2 labelsNone
Comparative3 labelsNone
Budget-constrained23 labels10
Scale-constrained1 labelNone
Negative6 labelsNone
First choiceAlternativeMentionNegative37 labels in all, every segment counted; 10 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Need a free live chat widget with no card required → Tawk.to." "Core live chat, ticketing, knowledge base and CRM is 100% free, unlimited agents.” Muse Glimmer 30B · Support chatbots · budget prompt · first choice
“Tawk.to – Completely free, easy to set up, and offers live chat and basic chatbot features. It's ideal for small businesses” Mistral Small · Conversational mktg · budget prompt · first choice
“For very tight budgets, Tawk.to is the clear winner since it's genuinely free with no strings attached.” MiniMax M2.5 · Conversational mktg · budget prompt · first choice
“Best overall free choice - completely free live chat and ticketing platform with no per-seat charges” GLM 4.7 FlashX · Support chatbots · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Major Data Breach (2024): An unknown hacker gained access to thousands of TradeZero customers' personally identifiable information through the Tawk.to chat service.” GLM 4.7 FlashX · Support chatbots · negative prompt · hard negative
“outperforming purely live-chat tools like Tawk.to (limited native AI/bots)” Grok 4.20 · Support chatbots · budget prompt · soft negative

Named alongside

The products named in the same answers as tawk.to, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and tawk.to was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Tidio27 of 3713Not among the top eight
ManyChat12 of 371Not among the top eight
Intercom11 of 372Not among the top eight
Crisp10 of 371Not among the top eight
Drift9 of 371Not among the top eight
Chatfuel8 of 370Not among the top eight
Smartsupp6 of 370Not among the top eight
Boei5 of 372Not among the top eight
HubSpot Conversations5 of 371Not among the top eight
ChatBot.com5 of 370Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named tawk.to. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 35 of the 37 answers that named tawk.to and are not a share of its labels.

Domains cited

g2.com17
guideflow.com13
wonderchat.io13
tidio.com12
boei.help11
thecmo.com11
capterra.com10
featurebase.app10
mailmodo.com10
learn.g2.com9

116 of the 116 domain citations in answers naming tawk.to came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

tawk.to is not in Google's top ten for any of the category's searches. In the answers, tawk.to takes 7% of first choices and Intercom Fin AI Agent takes 41%.
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In search

Google, US estimates
Position for “customer support chatbot platform”
–
not in the top ten
Position for “best customer support chatbot platform”
–
not in the top ten
Searches for its name, Google
2,900 a month (“tawk.to”)
AI search demand for its name, est.
63 a month
Organic visits to its site
about 13,444 a month
Searches its site ranks for
600 · 118 in the top three
Sites linking to it
80,199
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
17 ads · 17 text · 7 shown in the last 30 days

First shown November 2023, as Center for Pain and Stress Research Ltd., verified. Ads started 2025-11 to 2026-10: 8 in the year, 9 before. 27 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
7%
rank 3 of 114 in support chatbots
Segment leader
41%
Intercom Fin AI Agent
First choices
10 across its categories
Named in
37 answers
Its own site cited
in 35 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on tawk.to
4,651
subdomains included
Content
462
counted in the table below
Documentation
1,355
Product · Integration
12 · 1,002
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog359undatedSEO, CRM
Glossary or explainer55undated
Report or ebook2112026-07-08
Webinar or virtual event16undated
Conference or event10undated
Comparison102023-05-23

Most recent

  • 2026-07-0816462 report or ebook
  • 2026-04-0215812 report or ebook
  • 2025-12-1814985 report or ebook
  • 2025-10-0914433 report or ebook
  • 2025-07-0913536 report or ebook
  • 2025-04-0412514 report or ebook
How it is countedHide how it is counted

Every page tawk.to exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as tawk.to

What the judge wrote, as written, with how often. The vendor table decides that these count as tawk.to; a claim can dispute any of them.
Tawk.to 13

Follow tawk.to

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

tawk.to is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Free Live Chat Software for Your Website
For
Businesses and teams
Price stated
100% Free tawk.to
Starting price
0 tawk.to
Free plan or trial
100% Free tawk.to
Certifications
Self-certified under the EU-U.S. Data Privacy Framework.Self-certified under the UK Extension to the EU-U.S. DPF.Self-certified under the Swiss-U.S. Data Privacy Framework.Registered with the Information Commissioner's Office in the United Kingdom.Compliant with the EU General Data Protection Regulation.
Not stated on the pages read
Integrations, hosting, customers

What tawk.to's own pages state, read October 5, 2026: tawk.to, tawk.to, tawk.to/security, tawk.to/products/crm. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when tawk.to's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as tawk.to, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for tawk.to by email, built from the raw record of the edition. It shows:

  • where tawk.to is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name tawk.to, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at tawk.to is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where tawk.to is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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tawk.to is among the products AI models recommend first in Chatbots and conversational AI for support this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/chatbots-and-conversational-ai-for-support/"><img src="https://gtm-ai-index.com/badges/2026-10/tawk-to--chatbots-and-conversational-ai-for-support-wide.svg" alt="Among AI models' top three in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Chatbots and conversational AI for support standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/chatbots-and-conversational-ai-for-support/"><img src="https://gtm-ai-index.com/badges/2026-10/tawk-to--chatbots-and-conversational-ai-for-support-square.svg" alt="Among AI models' top three in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Chatbots and conversational AI for support standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/chatbots-and-conversational-ai-for-support/"><img src="https://gtm-ai-index.com/badges/2026-10/tawk-to--chatbots-and-conversational-ai-for-support-compact.svg" alt="Among AI models' top three in Chatbots and conversational AI for support, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Chatbots and conversational AI for support standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.