GTM AI Index
Index Marketing Mobile apps › OneSignal vs Braze
Mobile apps · September 2026 Edition

OneSignal vs Braze

Two of twelve models named OneSignal first on the direct prompt; two named Braze. Both were named by all twelve models and OneSignal carries 35 labels and Braze 34, so the shares are not directly comparable.

OneSignal

accepted challenger

By Q140701571, San Mateo, United States, founded 2011. Named in three categories this edition.

Braze

accepted challenger

New York City, United States, founded 2011. Named in ten categories this edition.

First-choice share9%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 16; printed, not drawn.
Labels3534A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Meta Advantage+ App Campaigns vs OneSignal · Meta Advantage+ App Campaigns vs Braze · Customer.io vs OneSignal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of twelve modelsBraze
Direct222 against Braze
Paraphrase021 against OneSignal · 4 against Braze
Comparative021 against Braze
Budget-constrained201 against Braze
Scale-constrained00
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, OneSignal and Braze were named in the same answer 197 times, of the 314 answers naming OneSignal and the 428 naming Braze. In those answers Braze took the first choice forty-six times and OneSignal sixty.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where OneSignal and Braze stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
OneSignal Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Braze on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Braze stood in it.

OneSignal first, Braze not the choice

2 of 12 modelsBraze was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashOneSignal alternatives: Customer.io, MoEngage
MiniMax M2.5OneSignal alternatives: Acoustic, Google Ads

Braze first, OneSignal an alternative

2 of 12 modelsOneSignal was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBraze alternatives: CleverTap, Iterable, OneSignal
Mistral SmallBraze, CleverTap alternatives: Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5no first choice alternatives: Acoustic, Braze, Customer.io, MoEngage
Perplexity SonarHubSpot Marketing Hub, MoEngage alternatives: Braze, Customer.io
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot
Kimi K2HubSpot Marketing Hub alternatives: 6sense Revenue AI, Airship, Braze, OneSignal
GLM 4.7 FlashXAppsFlyer alternatives: Adjust, Branch, Braze

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashCustomer.io alternatives: Appcues, AppsFlyer, Branch, MoEngage, Pendo
Grok 4.1 FastAppsFlyer alternatives: Adjust, Branch, Singular
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by forty-three points.
OneSignal43%#1 of 12
Braze0%#12 of 12
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
OneSignal9%#4 of 16
Braze9%#6 of 16
The full mid-market standing →
Enterprise
The order flips: Braze leads at enterprise.
Braze39%#1 of 11
OneSignal0%#– of 11
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“OneSignal for engagement (free to start, $19/month when you grow) — it's the highest-value single marketing tool for small teams.” DeepSeek V4 Flash · budget prompt · first choice

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Skip platforms like Braze, Adjust (Enterprise tier), or CleverTap unless you have significant revenue.” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid Braze at this stage — it's excellent but expensive and built for enterprise B2C scale” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Braze: Industry leader in lifecycle engagement, exceptional testing, deep integrations with data tools, and great SDK support.” Llama 4 Maverick · paraphrase prompt · first choice
“I'd generally recommend Braze as the best default choice for a mobile app engagement and growth platform.” GPT-5.4 mini · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.