GTM AI Index
Index Marketing Mobile apps › OneSignal vs MoEngage
Mobile apps · September 2026 Edition

OneSignal vs MoEngage

Two of twelve models named OneSignal first on the direct prompt; one named MoEngage. OneSignal was named by twelve of the twelve models and MoEngage by eight and OneSignal carries 35 labels and MoEngage 17, so the shares are not directly comparable.

OneSignal

accepted challenger

By Q140701571, San Mateo, United States, founded 2011. Named in three categories this edition.

MoEngage

accepted challenger

founded 2014. Named in six categories this edition.

First-choice share9%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 16; printed, not drawn.
Labels3517A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in seven of the twelve direct answers. Meta Advantage+ App Campaigns vs OneSignal · Meta Advantage+ App Campaigns vs MoEngage · Customer.io vs OneSignal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of twelve modelsMoEngage
Direct21
Paraphrase011 against OneSignal · 2 against MoEngage
Comparative00
Budget-constrained20
Scale-constrained01
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, OneSignal and MoEngage were named in the same answer seventy-nine times, of the 314 answers naming OneSignal and the 116 naming MoEngage. In those answers MoEngage took the first choice one time and OneSignal twenty-three.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where OneSignal and MoEngage stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
OneSignal MoEngage first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and MoEngage on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and MoEngage stood in it.

OneSignal first, MoEngage an alternative

2 of 12 modelsMoEngage was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashOneSignal alternatives: Customer.io, MoEngage
MiniMax M2.5OneSignal alternatives: Acoustic, Google Ads

MoEngage first, OneSignal not the choice

1 of 12 modelsOneSignal was named in the answer but not as the choice, or not at all.
Perplexity SonarHubSpot Marketing Hub, MoEngage alternatives: Braze, Customer.io

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5no first choice alternatives: Acoustic, Braze, Customer.io, MoEngage
GPT-5.4 miniBraze alternatives: CleverTap, Iterable, OneSignal
Gemini 3.5 FlashCustomer.io alternatives: Appcues, AppsFlyer, Branch, MoEngage, Pendo
Mistral SmallBraze, CleverTap alternatives: Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal
Kimi K2HubSpot Marketing Hub alternatives: 6sense Revenue AI, Airship, Braze, OneSignal

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Grok 4.1 FastAppsFlyer alternatives: Adjust, Branch, Singular
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot
GLM 4.7 FlashXAppsFlyer alternatives: Adjust, Branch, Braze

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by forty-three points.
OneSignal43%#1 of 12
MoEngage0%#– of 12
The full small business standing →
Mid-marketThe figures above
OneSignal leads by two points.
OneSignal9%#4 of 16
MoEngage7%#8 of 16
The full mid-market standing →
Enterprise
The order flips: MoEngage leads at enterprise.
MoEngage4%#4 of 11
OneSignal0%#– of 11
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“OneSignal for engagement (free to start, $19/month when you grow) — it's the highest-value single marketing tool for small teams.” DeepSeek V4 Flash · budget prompt · first choice

What the models said about MoEngage

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“CleverTap and MoEngage are heavily tailored to B2C e-commerce” Gemini 3.5 Flash · paraphrase prompt · hard negative
“I would recommend MoEngage *if your main need is mobile engagement and growth across push, in-app, and lifecycle messaging*” Perplexity Sonar · paraphrase prompt · first choice
“Want omnichannel journeys, built-in analytics, mid-market pricing | MoEngage, CleverTap, WebEngage” Kimi K2 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.