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Mobile apps · September 2026 Edition

CleverTap vs MoEngage

One of twelve models named CleverTap first on the direct prompt; one named MoEngage. CleverTap was named by twelve of the twelve models and MoEngage by eight and CleverTap carries 23 labels and MoEngage 17, so the shares are not directly comparable.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in four categories this edition.

MoEngage

accepted challenger

founded 2014. Named in six categories this edition.

First-choice share11%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 16; printed, not drawn.
Labels2317A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CleverTap reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in seven of the twelve direct answers. Meta Advantage+ App Campaigns vs CleverTap · Meta Advantage+ App Campaigns vs MoEngage · Customer.io vs CleverTap

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CleverTapFirst choices, of twelve modelsMoEngage
Direct11
Paraphrase311 against CleverTap · 2 against MoEngage
Comparative00
Budget-constrained001 against CleverTap
Scale-constrained11
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, CleverTap and MoEngage were named in the same answer eighty-four times, of the 173 answers naming CleverTap and the 116 naming MoEngage. In those answers MoEngage took the first choice zero times and CleverTap one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where CleverTap and MoEngage stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
CleverTap MoEngage first choice named as an alternative argued againstblank: not namedEach cell is one answer, CleverTap on the left and MoEngage on the right.

The direct prompt

The plain question, one answer per model, grouped by where CleverTap and MoEngage stood in it.

CleverTap first, MoEngage not the choice

1 of 12 modelsMoEngage was named in the answer but not as the choice, or not at all.
Mistral SmallBraze, CleverTap alternatives: Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal

MoEngage first, CleverTap not the choice

1 of 12 modelsCleverTap was named in the answer but not as the choice, or not at all.
Perplexity SonarHubSpot Marketing Hub, MoEngage alternatives: Braze, Customer.io

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5no first choice alternatives: Acoustic, Braze, Customer.io, MoEngage
GPT-5.4 miniBraze alternatives: CleverTap, Iterable, OneSignal
Gemini 3.5 FlashCustomer.io alternatives: Appcues, AppsFlyer, Branch, MoEngage, Pendo
DeepSeek V4 FlashOneSignal alternatives: Customer.io, MoEngage

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
Grok 4.1 FastAppsFlyer alternatives: Adjust, Branch, Singular
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot
Kimi K2HubSpot Marketing Hub alternatives: 6sense Revenue AI, Airship, Braze, OneSignal
GLM 4.7 FlashXAppsFlyer alternatives: Adjust, Branch, Braze
MiniMax M2.5OneSignal alternatives: Acoustic, Google Ads

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CleverTap leads by two points.
CleverTap2%#9 of 12
MoEngage0%#– of 12
The full small business standing →
Mid-marketThe figures above
CleverTap leads by four points.
CleverTap11%#3 of 16
MoEngage7%#8 of 16
The full mid-market standing →
Enterprise
The order flips: MoEngage leads at enterprise.
MoEngage4%#4 of 11
CleverTap0%#10 of 11
The full enterprise standing →

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Skip platforms like Braze, Adjust (Enterprise tier), or CleverTap unless you have significant revenue.” Qwen 3.7 Flash · budget prompt · hard negative
“CleverTap and MoEngage are heavily tailored to B2C e-commerce” Gemini 3.5 Flash · paraphrase prompt · hard negative
“CleverTap stands out as the best balanced choice due to its pricing transparency, strong retention analytics, and focus on behavioral segmentation” Claude Haiku 4.5 · paraphrase prompt · first choice
“Want omnichannel journeys, built-in analytics, mid-market pricing | MoEngage, CleverTap, WebEngage” Kimi K2 · scale prompt · first choice

What the models said about MoEngage

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“CleverTap and MoEngage are heavily tailored to B2C e-commerce” Gemini 3.5 Flash · paraphrase prompt · hard negative
“I would recommend MoEngage *if your main need is mobile engagement and growth across push, in-app, and lifecycle messaging*” Perplexity Sonar · paraphrase prompt · first choice
“Want omnichannel journeys, built-in analytics, mid-market pricing | MoEngage, CleverTap, WebEngage” Kimi K2 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.