Mobile apps · September 2026 Edition
Braze vs AppsFlyer
Two of twelve models named Braze first on the direct prompt; two named AppsFlyer. Both were named by all twelve models and Braze carries 34 labels and AppsFlyer 36, so the shares are not directly comparable.
New York City, United States, founded 2011. Named in ten categories this edition.
Herzliya, Israel, founded 2011. Named in two categories this edition.
First-choice share9%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate24%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 16; printed, not drawn.
Labels3436A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.Meta Advantage+ App Campaigns vs Braze · Meta Advantage+ App Campaigns vs AppsFlyer · Customer.io vs Braze
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of twelve modelsAppsFlyer
Direct222 against Braze
Paraphrase204 against Braze
Comparative271 against Braze
Budget-constrained011 against Braze
Scale-constrained00
Negative011 against AppsFlyer
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Braze and AppsFlyer stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |
Braze AppsFlyer first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and AppsFlyer on the right.The direct prompt
The plain question, one answer per model, grouped by where Braze and AppsFlyer stood in it.
Braze first, AppsFlyer an alternative
2 of 12 modelsAppsFlyer was named in the answer but not as the choice, or not at all.GPT-5.4 miniBraze alternatives: CleverTap, Iterable, OneSignal
Mistral SmallBraze, CleverTap alternatives: Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal
AppsFlyer first, Braze an alternative
2 of 12 modelsBraze was named in the answer but not as the choice, or not at all.Grok 4.1 FastAppsFlyer alternatives: Adjust, Branch, Singular
GLM 4.7 FlashXAppsFlyer alternatives: Adjust, Branch, Braze
Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5no first choice alternatives: Acoustic, Braze, Customer.io, MoEngage
Gemini 3.5 FlashCustomer.io alternatives: Appcues, AppsFlyer, Branch, MoEngage, Pendo
Perplexity SonarHubSpot Marketing Hub, MoEngage alternatives: Braze, Customer.io
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot
Kimi K2HubSpot Marketing Hub alternatives: 6sense Revenue AI, Airship, Braze, OneSignal
Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.DeepSeek V4 FlashOneSignal alternatives: Customer.io, MoEngage
Llama 4 Maverickno first choice
MiniMax M2.5OneSignal alternatives: Acoustic, Google Ads
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
AppsFlyer leads by seven points.
AppsFlyer7%#2 of 12Braze0%#12 of 12Mid-marketThe figures above
The order flips: Braze leads at mid-market.
Braze9%#6 of 16AppsFlyer7%#7 of 16Enterprise
Braze leads by twenty-eight points.
Braze39%#1 of 11AppsFlyer11%#2 of 11What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Skip platforms like Braze, Adjust (Enterprise tier), or CleverTap unless you have significant revenue.” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid Braze at this stage — it's excellent but expensive and built for enterprise B2C scale” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Braze: Industry leader in lifecycle engagement, exceptional testing, deep integrations with data tools, and great SDK support.” Llama 4 Maverick · paraphrase prompt · first choice
“I'd generally recommend Braze as the best default choice for a mobile app engagement and growth platform.” GPT-5.4 mini · paraphrase prompt · first choice
What the models said about AppsFlyer
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“AppsFlyer: Some extreme negative Trustpilot reviews (unjustified charges, poor support, scam claims), but outlier amid 4.7/5 G2 leader status” Grok 4.1 Fast · negative prompt · soft negative
“Strengths: Most widely used globally, strongest fraud detection... Best for: Most apps needing comprehensive attribution” Mistral Small · comparative prompt · first choice
“Always use an independent MMP (AppsFlyer, Adjust, Singular) — never rely on a network's self-reported attribution” DeepSeek V4 Flash · negative prompt · first choice
“If your priority is campaign measurement at scale: AppsFlyer or Adjust are common choices.” GPT-5.4 mini · comparative prompt · first choice
Also compared
Meta Advantage+ App Campaigns vs BrazeMeta Advantage+ App Campaigns vs AppsFlyerCustomer.io vs BrazeCustomer.io vs AppsFlyerCleverTap vs BrazeCleverTap vs AppsFlyerOneSignal vs BrazeOneSignal vs AppsFlyerGoogle App Campaigns vs BrazeGoogle App Campaigns vs AppsFlyerBraze vs MoEngageAppsFlyer vs MoEngageAll twenty-eight head-to-head pages and the full mobile apps standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.