Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 41 of 71, unchanged
Twilio · 2 categories · Named, not rankedTwilio Engage
10Judge labels
0First choices
1Negative labels
4 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Twilio Engage was named 5 times in Mobile & push and 1 other category, where OneSignal led with 45%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business42 of 73
0%1 label
under the label threshold
Mid-market36 of 80
0%4 labels
under the label threshold
Enterprise29 of 93
0%2 labels
under the label threshold
In mobile & push · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Twilio Engage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile marketing and push | Marketing | 0% | 36 of 80 | 25% | 4 | under 10 labels · led by OneSignal at 45% | newNew since September 2026: not ranked then, 0% now. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 79 of 142 | 0% | 1 | under 10 labels · led by Amplitude at 18% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Twilio Engage held within the floor in all two categories: no change cleared 11 points.
Best category · Mobile & push · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 33 of 76, unchanged
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 28 of 83, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile & push | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 80, unchanged |
| Customer intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 79 of 142, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Twilio Engage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Twilio Engage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase3 labelsNone
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained4 labelsNone
Negative2 labels1not counted in share
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you are already using Segment as your CDP, Engage allows you to run campaigns directly off that data infrastructure.” Gemini 3.5 Flash · Mobile & push · scale prompt · alternative
“If you already use Twilio for other services, their "Engage" product adds omnichannel messaging.” Qwen 3.7 Flash · Mobile & push · paraphrase prompt · alternative
“Look at modern CDPs like Segment, Twilio Engage” Qwen 3.7 Flash · Customer intel · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“if you want maximum flexibility and already use Twilio heavily, but it can take more setup and operational effort” GPT-5.4 mini · Mobile & push · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Twilio Engage, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Twilio Engage was named but was not.ShowHide
Named alongside
The products named in the same answers as Twilio Engage, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Twilio Engage was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Twilio Engage. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 3 of the 10 answers that named Twilio Engage and are not a share of its labels.
Domains cited
twilio.comYour site2
airship.com1
alexberman.com1
apiscout.dev1
braze.com1
courier.com1
docs.oracle.com1
getapp.com1
guideflow.com1
help.salesforce.com1
Nine of the eleven domain citations in answers naming Twilio Engage came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Twilio Engage
What the judge wrote, as written, with how often. The vendor table decides that these count as Twilio Engage; a claim can dispute any of them.
Twilio Segment + Twilio Engage 2Twilio Engage / Twilio Messaging 1
Follow Twilio Engage
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Twilio is the company behind Twilio Engage.ShowHide
The company
Twilio is the company behind Twilio Engage.
ShowHideOn record
Wikidata- Website
- twilio.com
- Headquarters
- San Francisco, United States
- Founded
- 2008
- Ownership
- Public, TWLO on New York Stock Exchange
- Also from Twilio
- Segment, SendGrid, Twilio Conversations, Twilio Flex, Twilio Lookup, Twilio Notify, Twilio Programmable Chat, Twilio Programmable Messaging and 3 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Twilio Engage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Twilio Engage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Twilio Engage by email, built from the raw record of the edition. It shows:
- where Twilio Engage is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Twilio Engage, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.