Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 36 of 36
1 category · RankedTealium iQ Tag Management
183Judge labels
29First choices
71Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
49% in Tag management for enterprise buyers
Rank 2 of 67 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 25% of its 57 labels there were negative.
What the models named instead of Tealium iQ Tag Management →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business37 of 37
0%55 labels
criticized challenger
Mid-market2 of 67
11%57 labels
accepted challenger
Enterprise1 of 39
49%71 labels
endorsed leader
In tag management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Tealium iQ Tag Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Tag management | GTM data and infrastructure | 11% | 2 of 67 | 25% | 57 | accepted challenger | ▼−1Since September 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Tealium iQ Tag Management held within the floor in its one category: no change cleared 11 points.
Best category · Tag management · by segment
Mid-market▼−1Since September 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 13% in September 2026
Inside the floor by 10 pointsRank 2 of 56, unchanged
Enterprise▲+6Since September 2026: 47% → 52%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
52%from 47% in September 2026
Inside the floor by 5 pointsRank 1 of 37, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Tag management | 13% | 12% | ▼−1Since September 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 67, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Tealium iQ Tag Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Tealium iQ Tag Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 3 | 5 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 2 | 0 | 2 | 5 |
| Mistral Small | 0 | 1 | 1 | 2 | 4 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 3 | 6 |
| Kimi K2 | 1 | 4 | 0 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 2 | 4 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 4 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct34 labels9
Paraphrase31 labels10
Comparative37 labels9not counted in share
Budget-constrained18 labels1
Scale-constrained28 labels9
Negative35 labels6not counted in share
First choiceAlternativeMentionNegative183 labels in all, every segment counted; 29 of the 44 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Strongest enterprise governance, privacy, and server-side capabilities. Best if compliance/security is a priority. More expensive and complex.” DeepSeek V4 Flash · Tag management · scale prompt · first choice
“Shortlist 3–5 vendors: Start with GTM/GTM 360 (free trial), Tealium, Adobe.... Tealium (enterprise governance)” Grok 4.20 · Tag management · scale prompt · first choice
“Tealium iQ is the category standard for mid-market companies that outgrow GTM” Kimi K2 · Tag management · scale prompt · first choice
“the best tag management system is often Tealium iQ Tag Management” GPT-5.4 mini · Tag management · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Enterprise Platforms to Avoid (For Mid-Market) ... like Tealium iQ ... you should probably steer clear” Gemini 3.5 Flash · Tag management · direct prompt · hard negative
“noted for unpredictable costs and is listed among systems to avoid for budget predictability” Mistral Small · Tag management · negative prompt · hard negative
“When to Avoid: Tealium and Adobe ... likely overkill and too expensive” GLM 4.7 FlashX · Tag management · paraphrase prompt · hard negative
“While enterprise-focused tools like Tealium iQ are available, they are generally overkill for mid-sized B2B needs and come with higher costs.” Mistral Small · Tag management · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Tealium iQ Tag Management, over the 183 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium iQ Tag Management was named but was not.ShowHide
Named alongside
The products named in the same answers as Tealium iQ Tag Management, over the 183 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium iQ Tag Management was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Tealium iQ Tag Management. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 163 of the 183 answers that named Tealium iQ Tag Management and are not a share of its labels.
Domains cited
observepoint.com101
guideflow.com98
usercentrics.com90
checkthat.ai83
g2.com61
omr.com60
improvado.io57
techdogs.com57
gtm-ai-index.com47
lokker.com40
694 of the 694 domain citations in answers naming Tealium iQ Tag Management came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tealium.com ranks first on Google for the category's searches. In the answers, Tealium iQ Tag Management takes 11% of first choices and Google Tag Manager takes 81%.ShowHide
Search and answers
tealium.com ranks first on Google for the category's searches. In the answers, Tealium iQ Tag Management takes 11% of first choices and Google Tag Manager takes 81%.
ShowHideIn search
Google, US estimatesPosition for “tag management system”
1
Position for “best tag management system”
7
- Searches for its name, Google
- 20 a month (“tealium iq tag management”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 9,399 a month
- Searches its site ranks for
- 1,665 · 159 in the top three
- Sites linking to it
- 5,951
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
11%
rank 2 of 67 in tag management
Segment leader
81%
Google Tag Manager
- First choices
- 29 across its categories
- Named in
- 183 answers
- Its own site cited
- in 163 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tealium.com
7,247
subdomains included
Content
2,551
counted in the table below
Documentation
1,586
Product · Integration
40 · 1,070
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,014 | 17 | 2026-09-28 | ||
| Podcast or video | 431 | 2 | 2026-07-22 | ||
| News or press | 253 | 1 | 2026-08-31 | ||
| Report or ebook | 238 | 5 | 2026-09-01 | ||
| Conference or event | 214 | 14 | 2027-01-10 | ||
| Webinar or virtual event | 201 | 13 | 2026-09-23 | ||
| Case study | 108 | 7 | 2026-08-13 | ||
| Glossary or explainer | 57 | 0 | 2026-05-28 | ||
| Comparison | 19 | 0 | 2026-04-26 | ||
| Template or tool | 16 | 0 | 2026-02-02 |
Most recent
- 2027-01-10Nrf 26 retails big show conference or event
- 2026-09-28California consumer privacy act blog
- 2026-09-24Inside the gardens you own nothing blog
- 2026-09-2311 6 26 olive oil tasting experience virtual event webinar or virtual event
- 2026-09-2312 7 26 tealium vip suite ny rangers game conference or event
- 2026-09-22Digital marketing for finserv conference or event
Events in person
Upcoming
- November 30, 2026 to December 4, 2026AWS re:Invent 2026Las Vegas, United States · takes part
Last twelve months
- October 25, 2026 to October 28, 2026Healthcare Interactive ConferenceOmni Orlando Resort at ChampionsGate, Orlando, US · hosted
- October 13, 2026Snowflake World Tour Ciudad de MéxicoCiudad de México, Mexico · attended
- reported July 2026Customer Loyalty MasterclassLondon · hosted
- reported June 2026Snowflake Summitplace not stated · exhibited
As the event pages on tealium.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page tealium.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Tealium iQ Tag Management
What the judge wrote, as written, with how often. The vendor table decides that these count as Tealium iQ Tag Management; a claim can dispute any of them.
Tealium iQ 31Tealium 17Tealium (by Acoustic) 1Tealium AudienceStream (iQ Platform) 1Tealium IQ 1
Follow Tealium iQ Tag Management
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Tealium is the company behind Tealium iQ Tag Management.ShowHide
The company
Tealium is the company behind Tealium iQ Tag Management.
ShowHideOn record
Wikidata- Website
- tealium.com
- Headquarters
- San Diego, United States
- Founded
- 2008
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The World’s Leading Enterprise Tag Management Solution.
- For
- organizations with complex requirements or multiple high-traffic websites
- Integrations claimed
- 1300 tealium.com/products/tealium-iq-tag-management-system
- Certifications
- SOC 2 Type IIISO 27001ISO 27018ISO 27701ISO 42001HIPAAGDPR alignmentSOC 2
- Hosting
- United StatesGermanyIrelandJapanAustraliaHong KongSingaporeDubai
- Customers named
- Minor HotelsSanofiSpark New ZealandSportsbetLegal & General
- Not stated on the pages read
- Price, starting price, free plan or trial
What Tealium iQ Tag Management's own pages state, read October 5, 2026: tealium.com/products/tealium-iq-tag-management-system, tealium.com, trust.tealium.com, tealium.com/platform, tealium.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tealium iQ Tag Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tealium iQ Tag Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Tealium iQ Tag Management by email, built from the raw record of the edition. It shows:
- where Tealium iQ Tag Management is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Tealium iQ Tag Management, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Tealium iQ Tag Management is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Tealium iQ Tag Management is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideTealium iQ Tag Management is among the products AI models recommend first in Tag management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.