GTM AI Index

Index › Vendors › Tealium iQ Tag Management · September 2026 Edition

1 category · Named, not ranked

Tealium iQ Tag Management

12Judge labels

1First choices

1Negative labels

7 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Tealium iQ Tag Management was named 2 times in Tag management, where Google Tag Manager led with 77%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business35 of 47

under the label threshold

Mid-market17 of 59

under the label threshold

Enterprise6 of 47

under the label threshold

In tag management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Tealium iQ Tag Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Tag management	GTM data and infrastructure	0%	17 of 59	0%	2	under 10 labels · led by Google Tag Manager at 77%

Movement

This is the first edition on this tier, so no move can be computed for Tealium iQ Tag Management yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Tealium iQ Tag Management across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	1	1
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase2 labelsNone

Comparative7 labels5not counted in share

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 1 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you have complex enterprise needs or require advanced privacy features, Tealium iQ or Piwik PRO would be better choices.” MiniMax M2.5 · Tag management · direct prompt · alternative

“Choose Tealium if you need enterprise-grade control and data orchestration.” GPT-5.4 mini · Tag management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Tealium iQ Tag Management, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium iQ Tag Management was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Tag Manager9 of 124Not in the top three

Adobe Experience Platform Tags9 of 121Not in the top three

Piwik PRO Tag Manager6 of 120Not in the top three

Segment5 of 120Not in the top three

Ensighten Manage4 of 120Not in the top three

Adobe Experience Platform (AEP) Tags2 of 120Not in the top three

Commanders Act2 of 120Not in the top three

RudderStack2 of 120Not in the top three

Google Tag Manager (GTM) 360 & Server-Side GTM1 of 121Not in the top three

CHEQ Control & Compliance1 of 120Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tealium iQ Tag Management. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 12 answers that named Tealium iQ Tag Management and are not a share of its labels.

Domains cited

docs.tealium.comYour site3

experienceleague.adobe.com3

support.google.com3

tealium.comYour site2

help.piwik.pro1

piwik.pro1

segment.com1

Nine of the fourteen domain citations in answers naming Tealium iQ Tag Management came from somebody else's page.

Pages cited

docs.tealium.com/2

experienceleague.adobe.com/en/docs/experience-platform/tags/get-started/quick-start2

experienceleague.adobe.com/en/docs/experience-platform/tags/home2

support.google.com/tagmanager/answer/61028212

support.google.com/tagmanager/answer/61036572

tealium.com/download/tealium-iq-overview-datasheet2

docs.tealium.com/iq-tag-management1

docs.tealium.com/iq-tag-management/getting-started/how-tealium-iq-works1

Pages are listed as the models cited them.

The company

Tealium is the company behind Tealium iQ Tag Management.

Website: tealium.com
Headquarters: San Diego, United States
Founded: 2008

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tealium iQ Tag Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tealium iQ Tag Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at tealium.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.