Every category where a model named Matomo Tag Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Tag management	GTM data and infrastructure	0%	7 of 59	0%	24	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Matomo Tag Manager yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Matomo Tag Manager across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	0	2	0	2
Mistral Small	1	2	1	4
DeepSeek V4 Flash	0	4	1	5
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	3	0	3
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labelsNone

Paraphrase8 labelsNone

Comparative18 labelsNone

Budget-constrained20 labelsNone

Scale-constrained0 labelsNone

Negative9 labels1not counted in share

First choiceAlternativeMentionNegative62 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with a privacy-first, server-side approach using Matomo or Snowplow” Mistral Small · Tag management · negative prompt · first choice

“If your limitation involves strict data privacy requirements (GDPR/HIPAA) rather than just cash, Matomo is the top contender.” Qwen 3.7 Flash · Tag management · budget prompt · alternative

“consider open-source options like Matomo Tag Manager (free, self-hosted, consent-first)” DeepSeek V4 Flash · Tag management · negative prompt · alternative

“Matomo Tag Manager if you want a more privacy-oriented analytics/tagging stack” Perplexity Sonar · Tag management · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Matomo Tag Manager, over the 62 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matomo Tag Manager was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Tag Manager62 of 6253Not in the top three

Segment34 of 620Not in the top three

Adobe Experience Platform Tags33 of 620Not in the top three

Tealium iQ30 of 625Not in the top three

Piwik PRO28 of 620Not in the top three

Piwik PRO Tag Manager20 of 621Not in the top three

Tealium15 of 621Not in the top three

Ensighten13 of 620Not in the top three

Pixelflow10 of 620Not in the top three

Ensighten Manage9 of 620Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Matomo Tag Manager. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 62 answers that named Matomo Tag Manager and are not a share of its labels.

Domains cited

guideflow.com6

usercentrics.com6

g2.com5

piwik.pro5

6sense.com4

checkthat.ai4

concordusa.com4

gartner.com4

lokker.com4

peerspot.com4

Forty-six of the forty-six domain citations in answers naming Matomo Tag Manager came from somebody else's page.

Pages cited

guideflow.com/blog/best-tag-management-tools6

usercentrics.com/guides/smarter-tagging-with-google-tag-manager6

piwik.pro/blog/tag-manager-comparison5

6sense.com/tech/tag-management4

checkthat.ai/answers/what-are-the-best-tag-management-system-solutions4

concordusa.com/blog/a-guide-to-choosing-the-best-tag-management-system4

g2.com/categories/tag-management-systems/small-business4

gartner.com/reviews/market/tag-management4

Pages are listed as the models cited them.

The company

Matomo is the company behind Matomo Tag Manager.

Website: matomo.org
Headquarters: New Zealand
Founded: 2007

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matomo Tag Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matomo Tag Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at matomo.org is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.