Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 4 → 2 of 36
1 category · RankedMatomo Tag Manager
78Judge labels
1First choices
3Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Tag management for mid-market buyers
Rank 9 of 67 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 25 labels there were negative.
What the models named instead of Matomo Tag Manager →By buyer segmentRead the same way at every buyer size.
Small business2 of 37
0%44 labels
accepted challenger
Mid-market9 of 67
0%25 labels
accepted challenger
Enterprise6 of 39
2%9 labels
under the label threshold
In tag management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Matomo Tag Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Tag management | GTM data and infrastructure | 0% | 9 of 67 | 0% | 25 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Matomo Tag Manager held within the floor in its one category: no change cleared 11 points.
Best category · Tag management · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 7 → 8 of 56
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 → 13 of 37
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Tag management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 9 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Matomo Tag Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Matomo Tag Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 5 | 0 | 0 | 5 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labelsNone
Paraphrase9 labelsNone
Comparative18 labelsNone
Budget-constrained22 labels1
Scale-constrained4 labelsNone
Negative17 labels1not counted in share
First choiceAlternativeMentionNegative78 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"Free, open source, and part of the same product as Matomo's analytics, so one vendor covers both. Self-host it and there is no third party in the path at all."” Muse Glimmer 30B · Tag management · negative prompt · alternative
“Matomo Tag Manager is an open-source TMS focused on privacy and flexibility, ideal for small to medium-sized businesses” Claude Haiku 4.5 · Tag management · budget prompt · alternative
“privacy-sensitive organizations are better served by tools like Matomo or stronger governance-oriented platforms” Perplexity Sonar · Tag management · negative prompt · alternative
“Consider Matomo Tag Manager instead if keeping analytics data under your own control is a priority” GPT-6 Luna · Tag management · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Matomo Tag Manager, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matomo Tag Manager was named but was not.ShowHide
Named alongside
The products named in the same answers as Matomo Tag Manager, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matomo Tag Manager was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Matomo Tag Manager. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 75 of the 78 answers that named Matomo Tag Manager and are not a share of its labels.
Domains cited
guideflow.com51
observepoint.com46
checkthat.ai41
usercentrics.com41
g2.com38
omr.com30
techdogs.com28
crystallize.com23
improvado.io23
itechguides.com23
344 of the 344 domain citations in answers naming Matomo Tag Manager came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
matomo.org is not in Google's top ten for any of the category's searches. In the answers, Matomo Tag Manager takes 0% of first choices and Google Tag Manager takes 81%.ShowHide
Search and answers
matomo.org is not in Google's top ten for any of the category's searches. In the answers, Matomo Tag Manager takes 0% of first choices and Google Tag Manager takes 81%.
ShowHideIn search
Google, US estimatesPosition for “tag management system”
–
not in the top ten
Position for “best tag management system”
–
not in the top ten
- Searches for its name, Google
- 50 a month (“matomo tag manager”)
- AI search demand for its name, est.
- 4 a month
- Organic visits to its site
- about 35,015 a month
- Searches its site ranks for
- 6,916 · 384 in the top three
- Sites linking to it
- 83,629
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 9 of 67 in tag management
Segment leader
81%
Google Tag Manager
- First choices
- 1 across its categories
- Named in
- 78 answers
- Its own site cited
- in 75 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on matomo.org
6,751
subdomains included
Content
1,998
counted in the table below
Documentation
3,405
Product · Integration
8 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,142 | 23 | 2026-09-24 | SEO, Mobile apps | |
| Report or ebook | 487 | 4 | 2026-07-29 | SEO | |
| Comparison | 186 | 2 | 2026-07-01 | ||
| Podcast or video | 52 | 0 | 2025-07-15 | SEO | |
| Glossary or explainer | 50 | 2 | 2026-08-01 | SEO | |
| Case study | 28 | 0 | 2024-12-02 | ||
| Conference or event | 24 | 0 | 2024-11-01 | ||
| Template or tool | 17 | 6 | 2026-09-21 | ||
| Webinar or virtual event | 6 | 2 | 2026-08-12 | ||
| News or press | 6 | 0 | 2023-05-29 |
Most recent
- 2026-09-24Web analytics buyers guide blog
- 2026-09-24Web analytics vendor comparison matrix blog
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-16The getting started checklist all in one page template or tool
- 2026-09-16The getting started checklist all in one page template or tool
How it is countedHide how it is counted
Every page matomo.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (28); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Matomo Tag Manager
What the judge wrote, as written, with how often. The vendor table decides that these count as Matomo Tag Manager; a claim can dispute any of them.
Matomo 8Piwik PRO / Matomo 1
Follow Matomo Tag Manager
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Matomo is the company behind Matomo Tag Manager.ShowHide
The company
Matomo is the company behind Matomo Tag Manager.
ShowHideOn record
Wikidata- Website
- matomo.org
- Headquarters
- New Zealand
- Founded
- 2007
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- Tag Manager
- Price stated
- 30 containers matomo.org/pricing
- Free plan or trial
- Try it for free matomo.org/features
- Certifications
- ISO 27001:2022Certified ISO 27001:2022
- Hosting
- In EuropeFrankfurt, Germany
- Customers named
- YorbaOptimize SmartMDFT AcademyConcrete CMSSiemensMetaLocatorStockholm University7Assets
- Not stated on the pages read
- Who it is for, starting price, integrations
What Matomo Tag Manager's own pages state, read September 28, 2026: matomo.org, matomo.org/pricing, trust.matomo.org, matomo.org/features, matomo.org/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matomo Tag Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matomo Tag Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Matomo Tag Manager by email, built from the raw record of the edition. It shows:
- where Matomo Tag Manager is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Matomo Tag Manager, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.