Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 41 → 35 of 36
Adobe · 1 category · RankedAdobe Experience Platform Tags
161Judge labels
2First choices
49Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Tag management for enterprise buyers
Rank 7 of 67 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 50 labels there were negative.
What the models named instead of Adobe Experience Platform Tags →By buyer segmentRead the same way at every buyer size.
Small business36 of 37
0%48 labels
criticized challenger
Mid-market7 of 67
0%50 labels
accepted challenger
Enterprise3 of 39
4%63 labels
accepted challenger
In tag management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Adobe Experience Platform Tags for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Tag management | GTM data and infrastructure | 0% | 7 of 67 | 18% | 50 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Adobe Experience Platform Tags held within the floor in its one category: no change cleared 11 points.
Best category · Tag management · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 4 → 7 of 56
Enterprise▼−9Since September 2026: 13% → 5%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 13% in September 2026
Inside the floor by 2 pointsRank 3 of 37, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Tag management | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 7 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Adobe Experience Platform Tags across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Adobe Experience Platform Tags across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 3 | 0 | 2 | 5 |
| Mistral Small | 0 | 2 | 1 | 2 | 5 |
| DeepSeek V4 Flash | 0 | 5 | 0 | 0 | 5 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 3 | 0 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 1 | 4 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 3 | 1 | 0 | 4 |
| Muse Glimmer 30B | 0 | 4 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels1
Paraphrase24 labelsNone
Comparative36 labels2not counted in share
Budget-constrained18 labels1
Scale-constrained22 labelsNone
Negative31 labels3not counted in share
First choiceAlternativeMentionNegative161 labels in all, every segment counted; 2 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Adobe Tags is free to Adobe Experience Cloud customers and is the natural choice for companies already committed to that ecosystem” Claude Haiku 4.5 · Tag management · comparative prompt · alternative
“"Tealium and Adobe Launch are the leading enterprise choices when you need advanced governance, security, and dedicated support."” Muse Glimmer 30B · Tag management · negative prompt · alternative
“Adobe Experience Platform Tags is a strong choice because Adobe positions it as its next-generation tag management platform” GPT-5.4 mini · Tag management · direct prompt · alternative
“Tealium and Adobe Launch are the leading enterprise choices when you need advanced governance, security, and dedicated support.” Muse Glimmer 30B · Tag management · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“When to Avoid: Tealium and Adobe ... extremely expensive custom contracts” GLM 4.7 FlashX · Tag management · paraphrase prompt · hard negative
“It is recommended to avoid these in favor of newer enterprise solutions” Mistral Small · Tag management · negative prompt · hard negative
“Platforms like Tealium iQ and Adobe Tags (Launch) are robust, enterprise-grade tools, but they can be a massive trap for smaller organizations.” Gemini 3.5 Flash · Tag management · negative prompt · soft negative
“Adobe Tags are free only to Adobe Experience Cloud customers... they are not as universally accessible as GTM” Mistral Small · Tag management · budget prompt · soft negative
Named alongside
The products named in the same answers as Adobe Experience Platform Tags, over the 161 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Experience Platform Tags was named but was not.ShowHide
Named alongside
The products named in the same answers as Adobe Experience Platform Tags, over the 161 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Experience Platform Tags was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Adobe Experience Platform Tags. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 150 of the 161 answers that named Adobe Experience Platform Tags and are not a share of its labels.
Domains cited
observepoint.com95
guideflow.com91
usercentrics.com83
checkthat.ai73
techdogs.com56
g2.com53
omr.com51
improvado.io50
gtm-ai-index.com41
lokker.com35
628 of the 628 domain citations in answers naming Adobe Experience Platform Tags came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Adobe Experience Platform Tags stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Adobe Experience Platform Tags stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 30 a month (“adobe experience platform tags”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on Adobe's site (adobe.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 7 of 67 in tag management
Segment leader
81%
Google Tag Manager
- First choices
- 2 across its categories
- Named in
- 161 answers
- Its own site cited
- in 150 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Adobe Experience Platform Tags
What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Experience Platform Tags; a claim can dispute any of them.
Adobe Launch 11Adobe Experience Platform Tags (formerly Launch) 4Adobe Tags 4Adobe Experience Platform Launch 3Adobe Experience Platform (AEP) Tags 2Adobe Experience Platform Launch (Tags) 1Adobe Experience Platform Tags (formerly Adobe Launch) 1Adobe Experience Platform Tags (formerly Launch/DTM) 1Adobe Experience Platform Tags, formerly Adobe Launch 1
Follow Adobe Experience Platform Tags
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Adobe is the company behind Adobe Experience Platform Tags.ShowHide
The company
Adobe is the company behind Adobe Experience Platform Tags.
ShowHideOn record
Wikidata- Website
- adobe.com
- Headquarters
- San Jose, United States
- Founded
- 1982
- Employees
- about 25,988 (2021)
- Ownership
- Public, ABS on London Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Manage extensions, rules, and other resources related to tags.
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Adobe Experience Platform Tags's own pages state, read September 28, 2026: developer.adobe.com/experience-platform-apis, developer.adobe.com/data-collection-apis/docs, developer.adobe.com/dep/courses/experience-platform-essentials, developer.adobe.com/experience-platform-apis/references/reactor, developer.adobe.com/experience-platform-apis/references/unified-tags. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Experience Platform Tags's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Experience Platform Tags, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Adobe Experience Platform Tags by email, built from the raw record of the edition. It shows:
- where Adobe Experience Platform Tags is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Adobe Experience Platform Tags, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.