Every category where a model named Ensighten for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Tag management	GTM data and infrastructure	0%	58 of 59	47%	15	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Ensighten yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Ensighten across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	3	4
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	1	2
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase2 labelsNone

Comparative8 labels1not counted in share

Budget-constrained6 labelsNone

Scale-constrained8 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative39 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If privacy-first is your brand (healthcare, financial services, EU-heavy), Piwik PRO or Ensighten are strong.” DeepSeek V4 Flash · Tag management · scale prompt · alternative

“Ensighten and TagCommander specialize in enterprise security and European privacy” GLM 4.7 FlashX · Tag management · comparative prompt · alternative

“The Security Specialist... Unbeatable security audit capabilities” Qwen 3.7 Flash · Tag management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Acquired by CHEQ in August 2022 ... Customer adoption has been declining since” DeepSeek V4 Flash · Tag management · negative prompt · hard negative

“Avoid on a tight budget: ... Ensighten (enterprise-only)” DeepSeek V4 Flash · Tag management · budget prompt · hard negative

“For a limited budget, these are off the table” Qwen 3.7 Flash · Tag management · budget prompt · hard negative

“Skip Tealium/Ensighten for now” DeepSeek V4 Flash · Tag management · direct prompt · hard negative

Named alongside

The products named in the same answers as Ensighten, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ensighten was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Tag Manager38 of 3923Not in the top three

Adobe Experience Platform Tags32 of 392Not in the top three

Tealium iQ23 of 396Not in the top three

Piwik PRO23 of 391Not in the top three

Segment17 of 390Not in the top three

Tealium14 of 393Not in the top three

Matomo Tag Manager13 of 390Not in the top three

Matomo9 of 390Not in the top three

Piwik PRO Tag Manager6 of 391Not in the top three

TagCommander5 of 390Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ensighten. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 39 answers that named Ensighten and are not a share of its labels.

Domains cited

guideflow.com6

g2.com4

lokker.com4

peerspot.com4

usercentrics.com4

6sense.com3

checkthat.ai3

datatrue.com3

gartner.com3

gitnux.org3

Thirty-seven of the thirty-seven domain citations in answers naming Ensighten came from somebody else's page.

Pages cited

guideflow.com/blog/best-tag-management-tools6

lokker.com/compare/tag-managers4

peerspot.com/categories/tag-management4

usercentrics.com/guides/smarter-tagging-with-google-tag-manager4

6sense.com/tech/tag-management3

checkthat.ai/answers/what-are-the-best-tag-management-system-solutions3

datatrue.com/en/enterprise-tag-management3

gartner.com/reviews/market/tag-management3

Pages are listed as the models cited them.

Names read as Ensighten

What the judge wrote, as written, with how often. The vendor table decides that these count as Ensighten; a claim can dispute any of them.

Ensighten (CHEQ) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ensighten's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ensighten, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at ensighten.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.