Small business▲+2Since September 2026: 98% → 100%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
100%from 98% in September 2026
Inside the floor by 9 pointsRank 1 of 36, unchanged
Google · 2 categories · RankedGoogle Tag Manager
244Judge labels
102First choices
43Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
100% in Tag management for small business buyers
Rank 1 of 67 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 19% of its 85 labels there were negative.
What the models named instead of Google Tag Manager →By buyer segmentStrongest at small business.
Small business1 of 37
100%79 labels
endorsed leader
Mid-market1 of 67
81%85 labels
endorsed leader
Enterprise2 of 39
33%78 labels
criticized default
In tag management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Tag Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Tag management | GTM data and infrastructure | 81% | 1 of 67 | 19% | 85 | endorsed leader | ▲+4Since September 2026: 77% → 80%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 0% | 76 of 91 | 100% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, Google Tag Manager held within the floor in all two categories: no change cleared 11 points.
Best category · Tag management · by segment
Mid-market▲+4Since September 2026: 77% → 80%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
80%from 77% in September 2026
Inside the floor by 7 pointsRank 1 of 56, unchanged
Enterprise▲+7Since September 2026: 27% → 33%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
33%from 27% in September 2026
Inside the floor by 4 pointsRank 2 of 37, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Tag management | 77% | 80% | ▲+4Since September 2026: 77% → 80%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 67, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 76 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Tag Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Tag Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 4 | 1 | 0 | 1 | 6 |
| GPT-5.4 mini | 3 | 0 | 0 | 2 | 5 |
| Gemini 3.5 Flash | 5 | 0 | 0 | 1 | 6 |
| Perplexity Sonar | 4 | 1 | 0 | 0 | 5 |
| Grok 4.20 | 4 | 2 | 0 | 3 | 9 |
| Mistral Small | 4 | 0 | 1 | 1 | 6 |
| DeepSeek V4 Flash | 4 | 1 | 1 | 1 | 7 |
| Llama 4 Maverick | 2 | 0 | 3 | 1 | 6 |
| Qwen 3.7 Flash | 2 | 3 | 0 | 2 | 7 |
| Kimi K2 | 4 | 2 | 0 | 1 | 7 |
| GLM 4.7 FlashX | 4 | 0 | 0 | 1 | 5 |
| MiniMax M2.5 | 4 | 0 | 1 | 1 | 6 |
| GPT-6 Luna | 4 | 1 | 1 | 1 | 7 |
| Muse Glimmer 30B | 3 | 0 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct43 labels25
Paraphrase46 labels32
Comparative43 labels29not counted in share
Budget-constrained43 labels36
Scale-constrained26 labels9
Negative43 labels12not counted in share
First choiceAlternativeMentionNegative244 labels in all, every segment counted; 102 of the 143 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Google Tag Manager is the most common general-purpose choice because it is free, simple to implement, and integrates well with Google products.” Perplexity Sonar · Tag management · comparative prompt · first choice
“The best tag management system for a company with a limited budget is Google Tag Manager. It is free and has a broad template ecosystem” Llama 4 Maverick · Tag management · budget prompt · first choice
“the most widely recommended solution for mid-market businesses due to its ease of use, robust features, and cost-effectiveness” Mistral Small · Tag management · direct prompt · first choice
“Google Tag Manager is the best free option for most teams, especially those already using Google Analytics or Google Ads.” Claude Haiku 4.5 · Tag management · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid paid enterprise suites like GTM 360 unless you have a clear need for enterprise governance features” GPT-5.4 mini · Tag management · budget prompt · hard negative
“basic free tools like Google Tag Manager (GTM), which may suffice for smaller setups but often lacks robust permissions and support for larger teams” Grok 4.20 · Tag management · scale prompt · soft negative
“Free version lacks enterprise RBAC, SLAs (GTM AI Index: 32% negative).<br>- Unreliable preview/debugger; slowdowns; security via custom HTML” Grok 4.20 · Tag management · negative prompt · soft negative
“The free version lacks enterprise features such as advanced role-based access control (RBAC) and guaranteed service level agreements (SLAs)” Mistral Small · Tag management · negative prompt · soft negative
Named alongside
The products named in the same answers as Google Tag Manager, over the 228 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Tag Manager was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Tag Manager, over the 228 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Tag Manager was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Tag Manager. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 207 of the 228 answers that named Google Tag Manager and are not a share of its labels.
Domains cited
observepoint.com123
guideflow.com118
usercentrics.com104
checkthat.ai103
g2.com80
techdogs.com73
omr.com71
improvado.io58
itechguides.com57
gtm-ai-index.com51
838 of the 838 domain citations in answers naming Google Tag Manager came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Google Tag Manager stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Google Tag Manager stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 90,500 a month (“google tag manager”)
- AI search demand for its name, est.
- 863 a month
- Its own site
- It sits on Google's site (google.com), so there are no site figures for it alone
In answers
This editionShare of first choices
81%
rank 1 of 67 in tag management
First choices
102
across its categories
- Named in
- 228 answers
- Its own site cited
- in 207 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Google Tag Manager
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Tag Manager; a claim can dispute any of them.
Google Tag Manager (GTM) 46GTM 360 4Google Tag Manager 360 3Google Tag Manager (Free Version) 2Google Tag Manager (Standard/Free Version) 2GTM 360 (Enterprise) 1Google Tag Manager (GTM) / GTM 360 1Google Tag Manager (GTM) / Google Tag Manager 360 1Google Tag Manager (free) 1Tag Manager 360 1
Follow Google Tag Manager
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Google Tag Manager.ShowHide
The company
Google is the company behind Google Tag Manager.
ShowHideOn record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Tag Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Tag Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Tag Manager by email, built from the raw record of the edition. It shows:
- where Google Tag Manager is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Tag Manager, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Google Tag Manager is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Google Tag Manager is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Google Tag Manager first in Tag management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.