Every category where a model named mParticle IDSync for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity resolution	GTM data and infrastructure	0%	132 of 140	43%	14	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, mParticle IDSync held within the floor in its one category: no change cleared 11 points.

Best category · Identity · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 102 → 121 of 125

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 27 → 130 of 131

Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 2% in September 2026

Inside the floor by 11 pointsRank 25 → 23 of 89

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Identity	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 27 → 132 of 140

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated mParticle IDSync across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.20	1	0	1	2
Mistral Small	0	2	0	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	1	1
Kimi K2	1	1	2	4
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase2 labels1

Comparative4 labelsNone

Budget-constrained6 labelsNone

Scale-constrained7 labelsNone

Negative18 labelsNone

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Mobile- and app-first companies managing user identity across SDKs and data destinations” GPT-6 Luna · Identity · comparative prompt · alternative

“Real-time mobile / operational use cases | mParticle” Kimi K2 · Identity · comparative prompt · alternative

“warehouse-native like Hightouch or mParticle for control” Grok 4.20 · Identity · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid pure enterprise like Salesforce Data Cloud or mParticle unless you have bigger budgets/resources.” Grok 4.20 · Identity · paraphrase prompt · hard negative

“Black-box CDPs like Segment, mParticle, Tealium, and Simon Data” Perplexity Sonar · Identity · negative prompt · hard negative

“What to Avoid (Too Expensive for Limited Budgets)” Kimi K2 · Identity · budget prompt · hard negative

“labeled these three as "Criticized Challengers" specifically regarding identity resolution” Qwen 3.7 Flash · Identity · negative prompt · soft negative

Named alongside

The products named in the same answers as mParticle IDSync, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and mParticle IDSync was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Tealium29 of 370Not among the top eight

LiveRamp Identity Resolution27 of 372Not among the top eight

Twilio Segment Unify26 of 372Not among the top eight

Amperity22 of 372Not among the top eight

Hightouch Adaptive Identity Resolution14 of 374Not among the top eight

Salesforce Data Cloud9 of 370Not among the top eight

Simon Data9 of 370Not among the top eight

Experian Identity Resolution8 of 370Not among the top eight

FullContact7 of 373Not among the top eight

TransUnion TruAudience7 of 370Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named mParticle IDSync. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 33 of the 37 answers that named mParticle IDSync and are not a share of its labels.

Domains cited

gtm-ai-index.com20

scmgalaxy.com19

guideflow.com18

prospeo.io16

redpointglobal.com15

devopsschool.com11

cdp.com10

us.fitgap.com10

gurukulgalaxy.com9

g2.com8

136 of the 136 domain citations in answers naming mParticle IDSync came from somebody else's page.

Pages cited

scmgalaxy.com/tutorials/top-10-identity-resolution-platforms-features-pros-cons-comparison19

guideflow.com/blog/identity-resolution-software18

prospeo.io/s/identity-resolution-software16

redpointglobal.com/blog/best-identity-resolution-platforms15

gtm-ai-index.com/gtm-data/identity-resolution/smb12

devopsschool.com/blog/top-10-identity-resolution-platforms-features-pros-cons-comparison11

gurukulgalaxy.com/blog/top-10-identity-resolution-platforms-features-pros-cons-comparison9

data-axle.com/resources/blog/identity-resolution-without-clean-ids-or-pii7

Pages are listed as the models cited them.

Search and answers

mparticle.com ranks 5 on Google for the category's searches. In the answers, mParticle IDSync takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.

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In search

Google, US estimates

Position for “identity resolution platform”

Position for “best identity resolution platform”

–

not in the top ten

Searches for its name, Google: 10 a month (“mparticle idsync”)
AI search demand for its name, est.: 0 a month
Organic visits to its site: about 27,902 a month
Searches its site ranks for: 1,233 · 86 in the top three
Sites linking to it: 2,438
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

4 ads · 4 text · 3 shown in the last 30 days

First shown October 2023, as MPARTICLE, INC., verified. Ads started 2025-10 to 2026-09: 3 in the year, 1 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 132 of 140 in identity

Segment leader

12%

Hightouch Adaptive Identity Resolution

First choices: 1 across its categories
Named in: 37 answers
Its own site cited: in 33 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on mparticle.com

1,586

subdomains included

Content

591

counted in the table below

Documentation

496

Product · Integration

50 · 232

Kind	Pages	Last 90 days
Report or ebook	277	undated
Blog	159	undated
News or press	51	undated
Case study	47	undated
Comparison	22	undated
Webinar or virtual event	19	undated
Conference or event	7	undated
Glossary or explainer	6	undated
Template or tool	3	undated

How it is countedHide how it is counted

Every page mparticle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as mParticle IDSync

What the judge wrote, as written, with how often. The vendor table decides that these count as mParticle IDSync; a claim can dispute any of them.

mParticle 14

Follow mParticle IDSync

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

mparticle is the company behind mParticle IDSync.

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On record

Wikidata

Website: mparticle.com

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked

Positioning: Resolve identities as each signal arrives, see how every profile came together, and turn stronger identity coverage into more precise activation.
mparticle.com/platform
Integrations claimed: 300 mparticle.com
Certifications: GDPRCCPALGPDISO 27001SOC II Type 2
Customers named: Marks & SpencerJoe & The JuiceTatchaSoFiInspire BrandsMarley SpoonKlarnaHBO Max
Not stated on the pages read: Who it is for, price, starting price, free plan or trial, hosting

What mParticle IDSync's own pages state, read October 5, 2026: mparticle.com, mparticle.com/pricing, mparticle.com/security, mparticle.com/platform, mparticle.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when mParticle IDSync's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as mParticle IDSync, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for mParticle IDSync by email, built from the raw record of the edition. It shows:

where mParticle IDSync is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name mParticle IDSync, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.