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GTM AI Index
Index › Products › Simon Data · October 2026 Edition
3 categories · Named, not ranked

Simon Data

13Judge labels
0First choices
10Negative labels
7 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Simon Data was named 6 times in Identity and 2 other categories, where Hightouch Adaptive Identity Resolution led with 12%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Simon Data for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Identity resolutionGTM data and infrastructure0%130 of 14067%3under 10 labels · led by Hightouch Adaptive Identity Resolution at 12%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer data platformsGTM data and infrastructure0%59 of 6150%2under 10 labels · led by Segment at 49%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platformsGTM data and infrastructure0%92 of 1590%1under 10 labels · led by Segment at 37%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Simon Data held within the floor in all three categories: no change cleared 11 points.

Best category · Identity · by segment

Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 103 of 125, unchanged
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 122 → 126 of 131
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 123 → 89 of 89

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Identity0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 122 → 130 of 140
CDP0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 51 → 59 of 61
DMP0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 92 of 159, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Simon Data across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00022
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00101
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200011
GLM 4.7 FlashX00101
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative10 labelsNone
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Native integrations with popular CRM systems, strong segmentation capabilities” MiniMax M2.5 · DMP · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Black-box CDPs like Segment, mParticle, Tealium, and Simon Data” Perplexity Sonar · Identity · negative prompt · hard negative
“such as Segment, mParticle, Tealium, and Simon Data if you need custom, warehouse-native identity resolution” Perplexity Sonar · CDP · negative prompt · soft negative
“Approach with Caution: Enterprise CDPs” Kimi K2 · Identity · negative prompt · soft negative

Named alongside

The products named in the same answers as Simon Data, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Simon Data was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Tealium12 of 130Not among the top eight
Twilio Segment Unify9 of 130Not among the top eight
mParticle IDSync9 of 130Not among the top eight
LiveRamp Identity Resolution5 of 130Not among the top eight
Segment4 of 131Not among the top eight
Adobe Real-Time CDP4 of 130Not among the top eight
Hightouch Adaptive Identity Resolution3 of 131Not among the top eight
Amperity3 of 130Not among the top eight
Experian Identity Resolution3 of 130Not among the top eight
Hightouch3 of 130Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Simon Data. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Simon Data and are not a share of its labels.

What it publishes

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Addresses on simon.ai
710
subdomains included
Content
495
counted in the table below
Documentation
0
Product · Integration
12 · 103
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog303undatedCDP, CRM
Podcast or video72undatedCDP, Identity
Report or ebook29undatedCDP, Identity
Webinar or virtual event28undatedCDP, Identity
News or press25undatedCDP
Case study17undated
Comparison13undatedCDP, CRM
Glossary or explainer4undatedCDP
Conference or event3undated
Template or tool1undated
How it is countedHide how it is counted

Every page simon.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Simon Data

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Simon Data is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Agentic Marketing Platform with the AI-First CDP
For
enterprise brands
Price stated
We price on total contact volumes read by the Simon AI platform. Our mission is to help you activate your audience across your channels and unlock truly personalized, one-to-one experiences with the full power of your first-party data. simon.ai/pricing
Integrations claimed
4 simon.ai/solutions/retail
Certifications
SOC 2 Type 2AWS PartnerCCPACPRAEU AI ActGDPRPIPEDAPrivacy Shield
Hosting
multi-regionUSEU
Customers named
SeatGeekBarkTravel + LeisureASOSThinxThe Farmer’s DogBonafide HealthEquinox
Not stated on the pages read
Starting price, free plan or trial

What Simon Data's own pages state, read October 5, 2026: simon.ai, simon.ai/pricing, trust.simon.ai, simon.ai/solutions/retail, simon.ai/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Simon Data's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Simon Data, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Simon Data by email, built from the raw record of the edition. It shows:

  • where Simon Data is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Simon Data, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at simon.ai is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.