Identity resolution · October 2026 Edition
Prospeo vs LiveRamp Identity Resolution
Zero of fourteen models named Prospeo first on the direct prompt; one named LiveRamp Identity Resolution. Prospeo was named by eight of the fourteen models and LiveRamp Identity Resolution by thirteen and Prospeo carries 10 labels and LiveRamp Identity Resolution 40, so the shares are not directly comparable.
Named in eleven categories this edition.
By LiveRamp, San Francisco, United States, founded 2011. Named in one category this edition.
First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%40%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 11; printed, not drawn.
Labels1040A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Prospeo reading right to left. Rank and label count are printed, not drawn.Twilio Segment Unify was named alongside these two in eleven of the fourteen direct answers. Hightouch Adaptive Identity Resolution vs Prospeo · Hightouch Adaptive Identity Resolution vs LiveRamp Identity Resolution · Twilio Segment Unify vs Prospeo
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity resolution page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ProspeoFirst choices, of fourteen modelsLiveRamp Identity Resolution
Direct011 against LiveRamp Identity Resolution
Paraphrase112 against LiveRamp Identity Resolution
Comparative05
Budget-constrained104 against LiveRamp Identity Resolution
Scale-constrained00
Negative009 against LiveRamp Identity Resolution
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Prospeo and LiveRamp Identity Resolution stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
Prospeo LiveRamp Identity Resolution first choice named as an alternative argued againstblank: not namedEach cell is one answer, Prospeo on the left and LiveRamp Identity Resolution on the right.The direct prompt
The plain question, one answer per model, grouped by where Prospeo and LiveRamp Identity Resolution stood in it.
LiveRamp Identity Resolution first, Prospeo not the choice
1 of 14 modelsProspeo was named in the answer but not as the choice, or not at all.Mistral SmallLiveRamp Identity Resolution alternatives: Delivr.ai, FullContact, Twilio Segment Unify
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarHightouch Adaptive Identity Resolution alternatives: LiveRamp Identity Resolution, Twilio Segment Unify
Qwen 3.7 FlashDelivr.ai alternatives: LiveRamp Identity Resolution, Twilio Segment Unify
GLM 4.7 FlashXTwilio Segment Unify alternatives: Hightouch Adaptive Identity Resolution, Prospeo
MiniMax M2.5Hightouch Adaptive Identity Resolution alternatives: Demandbase, LiveRamp Identity Resolution, Tealium, Twilio Segment Unify
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5no first choice
GPT-5.4 miniDemandbase alternatives: Informatica MDM, Salesforce Data Cloud, Treasure Data, Twilio Segment Unify
Gemini 3.5 FlashLeanData alternatives: Hightouch Adaptive Identity Resolution, RB2B, Syncari, Warmly, ZoomInfo Operations
Grok 4.1 FastTwilio Segment Unify alternatives: Hightouch Adaptive Identity Resolution, RB2B, Visitor Queue
DeepSeek V4 FlashHightouch Adaptive Identity Resolution alternatives: CustomerLabs 1PD Ops, Twilio Segment Unify
Llama 4 Maverickno first choice
Kimi K2Apollo.io alternatives: BlueConic, Leadspace, Twilio Segment Unify, ZoomInfo
GPT-6 LunaD&B Connect alternatives: Dealfront, RB2B, Twilio Segment Unify
Muse Glimmer 30BLeadspace alternatives: HubSpot Breeze Intelligence, Twilio Segment Unify
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Prospeo leads by eight points.
Prospeo8%#4 of 15LiveRamp Identity Resolution0%#15 of 15Mid-marketThe figures above
Level: the same share of first choices.
Prospeo4%#4 of 11LiveRamp Identity Resolution4%#5 of 11Enterprise
The order flips: LiveRamp Identity Resolution leads at enterprise.
LiveRamp Identity Resolution17%#2 of 12Prospeo2%#– of 12What the models said about Prospeo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“1. Prospeo - for B2B contact resolution with 300M+ profiles and 98% accuracy, starting at free (75 emails/mo)” Llama 4 Maverick · paraphrase prompt · first choice
“starting with FullContact's free tier or Prospeo's free plan” MiniMax M2.5 · budget prompt · first choice
What the models said about LiveRamp Identity Resolution
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“LiveRamp operates a massive identity surveillance system that ties people's online and offline activity to a single personal identifier, and almost certainly breaks UK and European data protection laws” Muse Glimmer 30B · negative prompt · hard negative
“A class action lawsuit alleges LiveRamp operates "a massive identity surveillance system"... Here's a summary of the key ones to be cautious about” MiniMax M2.5 · negative prompt · hard negative
“Vendors Facing Active Privacy & Class-Action Litigation ... LiveRamp has become a major target for privacy advocates and class-action lawyers” Gemini 3.5 Flash · negative prompt · hard negative
“LiveRamp is arguably the most established player in the space, often viewed as the "standard" for data collaboration and media activation.” GLM 4.7 FlashX · comparative prompt · first choice
“Unrivaled connectivity. It is the gold standard for matching your customer lists directly to Google, Meta, and major DSPs/SSPs” Gemini 3.5 Flash · comparative prompt · first choice
“I'd suggest starting with TransUnion or LiveRamp as they offer strong balance of features, pricing, and scalability” MiniMax M2.5 · paraphrase prompt · first choice
Also compared
Hightouch Adaptive Identity Resolution vs ProspeoHightouch Adaptive Identity Resolution vs LiveRamp Identity ResolutionTwilio Segment Unify vs ProspeoTwilio Segment Unify vs LiveRamp Identity ResolutionFullContact vs ProspeoFullContact vs LiveRamp Identity ResolutionAll ten head-to-head pages and the full identity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.