Every category where a model named Polytomic for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	14 of 83	16%	19	accepted challenger	▼−1Since September 2026: 1% → 0%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Polytomic held within the floor in its one category: no change cleared 11 points.

Best category · Warehouse & ETL · by segment

Small business▼−1Since September 2026: 2% → 1%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

1%from 2% in September 2026

Inside the floor by 10 pointsRank 5 → 8 of 92

Mid-market▼−1Since September 2026: 1% → 0%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 1% in September 2026

Inside the floor by 10 pointsRank 7 → 14 of 81

Enterprise▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

3%from 0% in September 2026

Inside the floor by 8 pointsRank 14 → 5 of 79

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Warehouse & ETL	1%	0%	▼−1Since September 2026: 1% → 0%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 7 → 14 of 83

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Polytomic across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	1	1	5
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	2	0	2
Mistral Small	1	1	1	3
DeepSeek V4 Flash	0	3	0	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	1	2
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labelsNone

Paraphrase9 labels1

Comparative12 labels1not counted in share

Budget-constrained7 labels2

Scale-constrained11 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative54 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Polytomic works well if you need a simple, warehouse-to-destination sync on a tighter budget” Muse Glimmer 30B · Warehouse & ETL · paraphrase prompt · alternative

“Polytomic is best for B2B sales and customer success teams that need real-time data” Claude Haiku 4.5 · Warehouse & ETL · paraphrase prompt · alternative

“also consider Polytomic, the flexible pick for app-to-app and bidirectional syncs” Claude Haiku 4.5 · Warehouse & ETL · scale prompt · alternative

“Polytomic is best for B2B teams syncing account data to a CRM” Claude Haiku 4.5 · Warehouse & ETL · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“minimal UI that requires code for most workflows... Marketing teams without engineering support will struggle” Claude Haiku 4.5 · Warehouse & ETL · negative prompt · soft negative

“Pure-play reverse ETL tools (Census, Hightouch, Polytomic) ... don't address marketing-specific challenges” Kimi K2 · Warehouse & ETL · negative prompt · soft negative

“Tools like Polytomic or Grouparoo are less mature and have smaller user bases.” Mistral Small · Warehouse & ETL · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Polytomic, over the 54 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Polytomic was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Hightouch53 of 5436Not among the top eight

Census50 of 5414Not among the top eight

BigQuery45 of 5420Not among the top eight

Snowflake43 of 5421Not among the top eight

Fivetran32 of 540Not among the top eight

Amazon Redshift28 of 540Not among the top eight

RudderStack Reverse ETL25 of 542Not among the top eight

Airbyte22 of 540Not among the top eight

Databricks SQL Warehouse20 of 540Not among the top eight

dbt18 of 540Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Polytomic. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 50 of the 54 answers that named Polytomic and are not a share of its labels.

Domains cited

improvado.io40

guideflow.com30

hightouch.com23

aboutmartech.com21

integrate.io20

leadjourney.io19

skyvia.com19

airbyte.com17

cdp.com16

cometly.com15

220 of the 220 domain citations in answers naming Polytomic came from somebody else's page.

Pages cited

improvado.io/blog/best-reverse-etl-tools34

guideflow.com/blog/reverse-etl-tools30

aboutmartech.com/blog/reverse-etl-tools20

leadjourney.io/blog/best-marketing-data-warehouse19

getbruin.com/blog/best-reverse-etl-data-activation-tools-202615

basedash.com/blog/best-reverse-etl-tools-compared-202614

stackmatix.com/blog/reverse-etl-marketing14

zoho.com/dataprep/top-reverse-etl-tools.html14

Pages are listed as the models cited them.

Search and answers

polytomic.com is not in Google's top ten for any of the category's searches. In the answers, Polytomic takes 0% of first choices and Hightouch takes 40%.

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In search

Google, US estimates

Position for “marketing data warehouse and reverse etl stack”

–

not in the top ten

Position for “best marketing data warehouse and reverse etl stack”

–

not in the top ten

Searches for its name, Google: 590 a month (“polytomic”)
AI search demand for its name, est.: 16 a month
Organic visits to its site: about 882 a month
Searches its site ranks for: 172 · 2 in the top three
Sites linking to it: 699
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

2 ads · 2 text · 1 shown in the last 30 days

First shown September 2025, as Polytomic Inc, verified. Ads started 2025-11 to 2026-10: 1 in the year, 1 before.

On Google's pages: 1 2

In answers

This edition

Share of first choices

rank 14 of 83 in Warehouse & ETL

Segment leader

40%

Hightouch

First choices: 3 across its categories
Named in: 54 answers
Its own site cited: in 50 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on polytomic.com

765

subdomains included

Content

159

counted in the table below

Documentation

Product · Integration

0 · 577

Kind	Pages	Last 90 days	Categories named
Comparison	73	undated	Automation & iPaaS
Blog	59	undated	CRM
Report or ebook	15	undated
Case study	12	undated

How it is countedHide how it is counted

Every page polytomic.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Polytomic

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Polytomic is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: ETL and Reverse ETL Platform and API
polytomic.com
For: enterprise
polytomic.com
Price stated: Pricing begins at $500/month polytomic.com/pricing
Starting price: $500/month polytomic.com/pricing
Free plan or trial: Start free trial polytomic.com
Certifications: SOC 2GDPRCCPAHIPAA
Customers named: AirgarageAshbyBrainforgeRetool205 Data LabPathpointTelnyxLob
Not stated on the pages read: Integrations, hosting

What Polytomic's own pages state, read October 5, 2026: polytomic.com, polytomic.com, polytomic.com/pricing, trust.polytomic.com, polytomic.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Polytomic's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Polytomic, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Polytomic by email, built from the raw record of the edition. It shows:

where Polytomic is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Polytomic, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.