GTM AI Index
Index Vendors › dbt · September 2026 Edition
dbt Labs · 1 category

dbt

Named in 23 judge labels across 1 category by 6 of 6 models in the September 2026 Edition. 0 first choices, 1 negative label. Every number here is derived from the raw labels under vendor table v2026-09-08.5.
Best standing
Rank 6 of 62 products named in data warehouse and reverse etl for marketing, accepted challenger. 0 of 6 models made it the first choice on the direct prompt; 4% of its 23 labels there were negative.

Standing by category

Every category where a model named dbt. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryVerticalFirst choicesRankNegative rateLabelsQuadrant
Data warehouse and reverse ETL for marketingGTM data and infrastructure0%6 of 624%23accepted challenger

By model

How each model treated dbt across every prompt where it was named. Six models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Opus 504116
Claude Opus 4.803104
GPT-6 Astra04004
GPT-5.6 Sol04004
Gemini 3.1 Pro04004
Perplexity Sonar Pro01001

What the models said for it

Verbatim evidence the judge attached to positive labels.

“| Transformation | dbt | Use it to version, test and document the account, contact, opportunity and product-usage models” GPT-6 Astra · Warehouse & ETL · direct prompt · alternative
“| Transformation | dbt Cloud | Tested account, contact, opportunity, campaign and product-usage models |” GPT-5.6 Sol · Warehouse & ETL · direct prompt · alternative
“Adding dbt Core for transformations is free and will keep your data clean and analytics-ready” Claude Opus 4.8 · Warehouse & ETL · budget prompt · alternative
“SQL initially; dbt Core when complexity warrants it ... dbt Core is Apache-2.0 open source” GPT-6 Astra · Warehouse & ETL · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Skip dbt Cloud until you have multiple analysts who need the IDE and scheduler.” Claude Opus 5 · Warehouse & ETL · budget prompt · soft negative

Names read as dbt

What the judge wrote, as written, with how often. The vendor table decides that these count as dbt; a claim can dispute any of them.
dbt Core 6dbt (data build tool) 3dbt Cloud 3
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as dbt, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.