| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 6 of 62 | 4% | 23 | accepted challenger |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 4 | 1 | 1 | 6 |
| Claude Opus 4.8 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Astra | 0 | 4 | 0 | 0 | 4 |
| GPT-5.6 Sol | 0 | 4 | 0 | 0 | 4 |
| Gemini 3.1 Pro | 0 | 4 | 0 | 0 | 4 |
| Perplexity Sonar Pro | 0 | 1 | 0 | 0 | 1 |
Verbatim evidence the judge attached to positive labels.
“| Transformation | dbt | Use it to version, test and document the account, contact, opportunity and product-usage models” GPT-6 Astra · Warehouse & ETL · direct prompt · alternative
“| Transformation | dbt Cloud | Tested account, contact, opportunity, campaign and product-usage models |” GPT-5.6 Sol · Warehouse & ETL · direct prompt · alternative
“Adding dbt Core for transformations is free and will keep your data clean and analytics-ready” Claude Opus 4.8 · Warehouse & ETL · budget prompt · alternative
“SQL initially; dbt Core when complexity warrants it ... dbt Core is Apache-2.0 open source” GPT-6 Astra · Warehouse & ETL · budget prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip dbt Cloud until you have multiple analysts who need the IDE and scheduler.” Claude Opus 5 · Warehouse & ETL · budget prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as dbt, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.