GTM AI Index
Index Vendors dbt › Alternatives · September 2026 Edition
One category · what the models named instead

Alternatives to dbt, as AI models named them

In the September 2026 Edition, 148 of the 216 answers collected in the one category where dbt holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 148 answers that did not name dbt, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Data warehouse and reverse ETL for marketing

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when dbt is not its first choice or an alternative in it.
Small businessdbt is #8 of 17 here at 0% of first choices, 32 labels.

Fifty of the seventy-two answers did not name dbt; it was the first choice in zero. The first choices in those fifty answers, twelve products in all, the eight most named:

Hightouch27 of 50
BigQuery23 of 50
Census9 of 50
Snowflake4 of 50
Polytomic2 of 50
Airbyte1 of 50
Hevo1 of 50
Metabase1 of 50
4 more in the record.The full small business standing →
Mid-marketdbt is #9 of 14 here at 0% of first choices, 29 labels.

Forty-eight of the seventy-two answers did not name dbt; it was the first choice in zero. The first choices in those forty-eight answers, twelve products in all, the eight most named:

Hightouch28 of 48
BigQuery16 of 48
Snowflake13 of 48
Census7 of 48
ClicData1 of 48
DuckDB1 of 48
Funnel1 of 48
Improvado1 of 48
4 more in the record.The full mid-market standing →
Enterprisedbt is #8 of 13 here at 0% of first choices, 27 labels.

Fifty of the seventy-two answers did not name dbt; it was the first choice in zero. The first choices in those fifty answers, ten products in all, the eight most named:

Hightouch30 of 50
Snowflake19 of 50
BigQuery9 of 50
Census8 of 50
Airbyte1 of 50
Databricks1 of 50
Fivetran1 of 50
Improvado1 of 50
2 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled dbt neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named dbt only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from dbt's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of dbt was named by a model, not endorsed by anyone.