Small business▲+1Since September 2026: 0% → 1%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
1%from 0% in September 2026
Inside the floor by 10 pointsRank 17 → 10 of 92
2 categories · RankedHevo
24Judge labels
2First choices
1Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
1% in Warehouse & ETL for mid-market buyers
Rank 8 of 83 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 17% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business10 of 99
1%6 labels
under the label threshold
Mid-market8 of 83
1%6 labels
under the label threshold
Enterprise25 of 82
0%3 labels
under the label threshold
In warehouse & etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hevo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 1% | 8 of 83 | 17% | 6 | under 10 labels · led by Hightouch at 40% | ▲+1Since September 2026: 0% → 1%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 36 of 159 | 0% | 4 | under 10 labels · led by Segment at 37% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Hevo held within the floor in all two categories: no change cleared 11 points.
Best category · Warehouse & ETL · by segment
Mid-market▲+1Since September 2026: 0% → 1%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
1%from 0% in September 2026
Inside the floor by 10 pointsRank 21 → 9 of 81
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 43 → 30 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Warehouse & ETL | 0% | 1% | ▲+1Since September 2026: 0% → 1%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 8 of 83 |
| DMP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 159, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hevo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hevo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase2 labelsNone
Comparative10 labelsNone
Budget-constrained5 labels2
Scale-constrained2 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative24 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“making it the most accessible entry point for small marketing teams” Claude Haiku 4.5 · Warehouse & ETL · budget prompt · first choice
“Fivetran (or Hevo if you need no\u2011code)” GLM 4.7 FlashX · DMP · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“no bundled warehouse, BI, or analytics layer, and a smaller connector library than the heavyweights” Claude Haiku 4.5 · Warehouse & ETL · direct prompt · soft negative
Named alongside
The products named in the same answers as Hevo, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hevo was named but was not.ShowHide
Named alongside
The products named in the same answers as Hevo, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hevo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hevo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 24 answers that named Hevo and are not a share of its labels.
Domains cited
improvado.io16
guideflow.com9
blog.hubspot.com8
getbruin.com7
hevodata.comYour site7
integrate.io7
aboutmartech.com6
blog.panoply.io6
coffee.ai6
cometly.com5
Seventy of the seventy-seven domain citations in answers naming Hevo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hevodata.com is not in Google's top ten for any of the category's searches. In the answers, Hevo takes 1% of first choices and Hightouch takes 40%.ShowHide
Search and answers
hevodata.com is not in Google's top ten for any of the category's searches. In the answers, Hevo takes 1% of first choices and Hightouch takes 40%.
ShowHideIn search
Google, US estimatesPosition for “marketing data warehouse and reverse etl stack”
–
not in the top ten
Position for “best marketing data warehouse and reverse etl stack”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“hevo”)
- AI search demand for its name, est.
- 29 a month
- Organic visits to its site
- about 16,828 a month
- Searches its site ranks for
- 12,628 · 272 in the top three
- Sites linking to it
- 5,111
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
1%
rank 8 of 83 in Warehouse & ETL
Segment leader
40%
Hightouch
- First choices
- 2 across its categories
- Named in
- 24 answers
- Its own site cited
- in 24 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hevodata.com
2,633
subdomains included
Content
1,109
counted in the table below
Documentation
1,039
Product · Integration
8 · 254
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 708 | 0 | 2024-05-24 | Automation & iPaaS | |
| Comparison | 125 | 2 | 2026-09-22 | Automation & iPaaS | |
| Blog | 105 | 0 | 2026-06-03 | CRM | |
| Webinar or virtual event | 79 | undated | Product analytics | ||
| Case study | 62 | undated | |||
| Report or ebook | 20 | 0 | 2026-06-08 | ||
| Conference or event | 8 | undated | |||
| Template or tool | 2 | 0 | 2025-09-12 |
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Events in person
Last twelve months
- June 1, 2026 to June 4, 2026Snowflake Summit 2026San Francisco · exhibited
As the event pages on hevodata.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page hevodata.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Hevo
What the judge wrote, as written, with how often. The vendor table decides that these count as Hevo; a claim can dispute any of them.
Hevo Data 7
Follow Hevo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hevo is its own company.ShowHide
The company
Hevo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- An Automated Unified Data Platform that helps companies understand their users and customers better.
- For
- companies
- Price stated
- Transparent pricing hevodata.com
- Starting price
- $265 /Month hevodata.com/pricing/pipeline
- Free plan or trial
- Start for Free hevodata.com
- Integrations claimed
- 150 hevodata.com
- Certifications
- SOC 2GDPRCPRA (formerly CCPA)HIPAAEMEA EU DORASOC 2 Type II
- Customers named
- ThoughtSpotIcelandairPostmanDeliverrDoorDashFavorAbbottPitchBook
- Not stated on the pages read
- Hosting
What Hevo's own pages state, read September 28, 2026: hevodata.com, hevodata.com/pricing/pipeline, trust.hevodata.com, hevodata.com/product/ingestion, hevodata.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hevo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hevo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hevo by email, built from the raw record of the edition. It shows:
- where Hevo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hevo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.