Every category where a model named Improvado for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Customer intelligence and data science	GTM data and infrastructure	2%	20 of 142	0%	1	under 10 labels · led by Amplitude at 18%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Attribution and marketing mix modeling	Marketing	2%	14 of 123	0%	6	under 10 labels · led by Dreamdata at 27%	▼−1Since September 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	18 of 83	18%	11	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Market intelligence platforms	GTM data and infrastructure	0%	34 of 172	0%	4	under 10 labels · led by Apollo.io at 17%
Channel partner and local marketing	Partner and channel	0%	56 of 124	0%	2	under 10 labels · led by Channelscaler at 10%	newNew since September 2026: not ranked then, 0% now.
AI marketing agents	Marketing	0%	92 of 157	0%	1	under 10 labels · led by HubSpot Breeze at 24%
Audience and consumer insights platforms	Marketing	0%	109 of 155	0%	1	under 10 labels · led by SparkToro at 19%
Data management platforms	GTM data and infrastructure	0%	77 of 159	0%	1	under 10 labels · led by Segment at 37%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	0%	45 of 115	0%	1	under 10 labels · led by HubSpot Marketing Hub at 38%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Improvado held within the floor in all nine categories: no change cleared 11 points.

Best category · Customer intel · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 117 → 108 of 115

Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 9 pointsRank 57 → 17 of 133

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Customer intel	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 57 → 20 of 142
Attribution & MMM	3%	2%	▼−1Since September 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 9 → 14 of 123
Warehouse & ETL	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 15 → 18 of 83
Market intelligence	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 34 of 172, unchanged
Channel marketing	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 56 of 124, unchanged
AI marketing agents	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 92 of 157, unchanged
Audience insights	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 109 of 155, unchanged
DMP	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 60 → 77 of 159
Ecommerce marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 55 → 45 of 115

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Improvado across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	2	0	3
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	2	1	1	4
Grok 4.1 Fast	0	1	3	0	4
Mistral Small	1	1	1	1	4
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	1	2	3	0	6
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	2	0	0	2
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labelsNone

Paraphrase9 labels3

Comparative16 labels1not counted in share

Budget-constrained6 labelsNone

Scale-constrained16 labels1

Negative21 labels1not counted in share

First choiceAlternativeMentionNegative83 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Improvado - a marketing data aggregation and attribution platform designed for mid-market to enterprise B2B companies” Llama 4 Maverick · Attribution & MMM · paraphrase prompt · first choice

“Glassbox and Improvado are top choices due to their ease of implementation and comprehensive analytics” Mistral Small · Customer intel · paraphrase prompt · first choice

“platforms like Improvado are positioned for mid-market teams handling many sources without dedicated engineering resources” Perplexity Sonar · Warehouse & ETL · direct prompt · alternative

“best for mid-market to enterprise B2B teams (50-500 employees) needing all-in-one CRM + automation with sales alignment” Llama 4 Maverick · Ecommerce marketing · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“*Why avoid?* Improvado is often recommended against for small teams” Mistral Small · Warehouse & ETL · negative prompt · hard negative

“one source advises skipping Improvado when teams have fewer than 20 sources or need a tool operational in under 24 hours” Perplexity Sonar · Warehouse & ETL · negative prompt · soft negative

Named alongside

The products named in the same answers as Improvado, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Improvado was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Hightouch37 of 8324Not among the top eight

Snowflake33 of 8313Not among the top eight

BigQuery31 of 8314Not among the top eight

Census30 of 834Not among the top eight

Fivetran24 of 830Not among the top eight

Amazon Redshift20 of 830Not among the top eight

Funnel17 of 830Not among the top eight

Supermetrics15 of 830Not among the top eight

RudderStack Reverse ETL14 of 833Not among the top eight

Databricks SQL Warehouse13 of 831Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Improvado. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 82 of the 83 answers that named Improvado and are not a share of its labels.

Domains cited

improvado.ioYour site77

cometly.com36

guideflow.com31

funnel.io22

supermetrics.com20

leadjourney.io19

hightouch.com16

pipeline.zoominfo.com15

aboutmartech.com14

g2.com14

187 of the 264 domain citations in answers naming Improvado came from somebody else's page.

Pages cited

improvado.io/blog/best-reverse-etl-tools23

guideflow.com/blog/reverse-etl-tools18

leadjourney.io/blog/best-marketing-data-warehouse17

cometly.com/post/marketing-data-warehouse-platform15

improvado.io/blog/marketing-reporting-software15

supermetrics.com/blog/marketing-data-warehousing15

cometly.com/post/marketing-data-warehouse-solution12

cometly.com/post/marketing-data-warehouse-solutions12

Pages are listed as the models cited them.

Search and answers

improvado.io is not in Google's top ten for any of the category's searches. In the answers, Improvado takes 2% of first choices and Amplitude takes 18%.

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In search

Google, US estimates

Position for “customer analytics and intelligence platform”

–

not in the top ten

Position for “best customer analytics and intelligence platform”

–

not in the top ten

Searches for its name, Google: 880 a month (“improvado”)
AI search demand for its name, est.: 2 a month
Organic visits to its site: about 85,809 a month
Searches its site ranks for: 13,889 · 1,159 in the top three
Sites linking to it: 5,749
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

46 ads · 42 text, 3 video, 1 image · 6 shown in the last 30 days

First shown February 2023, as Improvado Inc., verified. Ads started 2025-10 to 2026-09: 10 in the year, 36 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 20 of 142 in customer intel

Segment leader

18%

Amplitude

First choices: 4 across its categories
Named in: 83 answers
Its own site cited: in 82 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on improvado.io

3,008

subdomains included

Content

1,073

counted in the table below

Documentation

293

Product · Integration

40 · 552

Kind	Pages	Last 90 days	Latest
Blog	738	47	2026-09-27
Comparison	191	10	2026-09-09
Report or ebook	51	1	2026-09-18
Glossary or explainer	47	0	2026-06-04
Case study	18	undated
News or press	15	0	2025-02-25
Conference or event	6	0	2026-02-12
Template or tool	4	0	2024-09-30
Webinar or virtual event	2	undated
Podcast or video	1	0	2026-04-22

Most recent

2026-09-27Google ads meta ads mcp claude blog
2026-09-23Ios 26 link tracking protection attribution blog
2026-09-23Is etl dead blog
2026-09-18How to measure ai search visibility blog
2026-09-18Facebook pages troubleshooting report or ebook
2026-09-17Carcinization of b2b software blog

How it is countedHide how it is counted

Every page improvado.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Improvado

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Improvado is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The reporting layer for marketing teams that have outgrown their spreadsheets, their dashboards, and their patience.
improvado.io
For: marketing teams
improvado.io
Price stated: Contact for pricing improvado.io
Starting price: 0 improvado.io/pricing
Free plan or trial: Start Free Trial improvado.io
Integrations claimed: 1000 improvado.io · 1350 improvado.io/pricing pages disagree
Certifications: SOC 2GDPRHIPAACCPAISO 27001PCI DSSFedRAMPSOC 2 Type II
Hosting: United StatesEU data residency (AWS EU regions) available on requestMicrosoft Azure infrastructure
Customers named: ASUSILLYADROLLSOFTWAREONEUNIVERSITY OF SAN FRANCISCOADCELLERANTBOOYAHEICOFF

What Improvado's own pages state, read September 28, 2026: improvado.io, improvado.io/pricing, trust.improvado.io, improvado.io/solutions/mmm, improvado.io/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Improvado's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Improvado, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Improvado by email, built from the raw record of the edition. It shows:

where Improvado is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Improvado, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.