Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 → 53 of 108
4 categories · RankedFunnel
29Judge labels
0First choices
5Negative labels
12 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Attribution & MMM for mid-market buyers
Rank 30 of 123 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 5 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business55 of 112
0%1 label
under the label threshold
Mid-market30 of 123
0%5 labels
under the label threshold
Enterprise36 of 110
0%2 labels
under the label threshold
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Funnel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 30 of 123 | 0% | 5 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 17 of 83 | 0% | 5 | under 10 labels · led by Hightouch at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data clean rooms | GTM data and infrastructure | 0% | 66 of 100 | 0% | 1 | under 10 labels · led by Snowflake Data Clean Rooms at 19% | |
| Market intelligence platforms | GTM data and infrastructure | 0% | 146 of 172 | 100% | 1 | under 10 labels · led by Apollo.io at 17% |
Movement
Since September 2026, Funnel held within the floor in all four categories: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 56 → 27 of 112
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 35 of 101, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 56 → 30 of 123 |
| Warehouse & ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 17 of 83 |
| Data clean rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 66 of 100, unchanged |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 146 of 172, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Funnel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Funnel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase1 labelNone
Comparative7 labels1not counted in share
Budget-constrained2 labelsNone
Scale-constrained4 labelsNone
Negative9 labels1not counted in share
First choiceAlternativeMentionNegative29 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Marketing-specific platforms (Improvado, Funnel.io) handle ETL/warehousing end-to-end without full warehouse commitment” Grok 4.1 Fast · Warehouse & ETL · negative prompt · alternative
“MMM: Funnel as the data foundation if you want to layer MMM on top of attribution later” GPT-5.4 mini · Attribution & MMM · paraphrase prompt · alternative
“Improvado, Funnel.io, or Supermetrics (marketing-specific ETL with faster setup)” Kimi K2 · Warehouse & ETL · negative prompt · alternative
“Ingestion (ELT): Funnel.io (or Hevo Data for non-marketing data).” Gemini 3.5 Flash · Warehouse & ETL · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Funnel.io suggests being cautious about Funnel overlapping with BI unless roles are defined” Llama 4 Maverick · Market intelligence · negative prompt · soft negative
Named alongside
The products named in the same answers as Funnel, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Funnel was named but was not.ShowHide
Named alongside
The products named in the same answers as Funnel, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Funnel was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Funnel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 29 answers that named Funnel and are not a share of its labels.
Domains cited
improvado.io23
funnel.ioYour site22
cometly.com15
hightouch.com10
leadjourney.io10
supermetrics.com10
basedash.com7
guideflow.com7
owox.com6
stackmatix.com6
Ninety-four of the 116 domain citations in answers naming Funnel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
funnel.io ranks first on Google for the category's searches. In the answers, Funnel takes 0% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
funnel.io ranks first on Google for the category's searches. In the answers, Funnel takes 0% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
1
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“funnel”)
- AI search demand for its name, est.
- 22,608 a month
- Organic visits to its site
- about 53,497 a month
- Searches its site ranks for
- 7,028 · 605 in the top three
- Sites linking to it
- 4,930
- Paid Google search
- 1 searches its ads show for, about 10 clicks and $113 a month (estimate)
In answers
This editionShare of first choices
0%
rank 30 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 0 across its categories
- Named in
- 29 answers
- Its own site cited
- in 29 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on funnel.io
2,729
subdomains included
Content
697
counted in the table below
Documentation
1,211
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 497 | 6 | 2026-08-12 | ||
| Comparison | 45 | 7 | 2026-09-16 | ||
| Case study | 43 | 0 | 2023-03-03 | ||
| Report or ebook | 37 | undated | |||
| Glossary or explainer | 26 | 1 | 2026-07-22 | ||
| Template or tool | 24 | 0 | 2023-11-30 | ||
| Webinar or virtual event | 17 | undated | |||
| News or press | 5 | undated | |||
| Conference or event | 2 | 0 | 2023-12-20 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-16Datorama alternatives comparison
- 2026-08-18Sellforte vs funnel comparison
- 2026-08-12Marketing data pipeline blog
- 2026-08-10Marketing data connectors blog
- 2026-08-04Sellforte alternatives comparison
- 2026-08-03Windsor ai alternatives comparison
How it is countedHide how it is counted
Every page funnel.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Funnel
What the judge wrote, as written, with how often. The vendor table decides that these count as Funnel; a claim can dispute any of them.
Funnel.io 10
Follow Funnel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Funnel.ShowHide
The company
Funnel.
ShowHideOn record
Wikidata- Website
- funnel.io
- Headquarters
- Stockholm, Sweden
- Founded
- 2014
- Employees
- about 228 (2021)
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- The leading marketing intelligence platform; the marketing data foundation powering reports, measurement, and AI tools
- For
- marketing and data teams; marketers; data teams; agencies
- Price stated
- Starts from$300/ month, billed annually; Starts from$600/ month, billed annually; Custom; $2,250/month, billed annually; Custom pricing funnel.io/pricing
- Starting price
- 300 funnel.io/pricing
- Integrations claimed
- 600 funnel.io
- Certifications
- ISO/IEC 27001
- Hosting
- EU Data Center
- Customers named
- Power Digital
- Not stated on the pages read
- Free plan or trial
What Funnel's own pages state, read September 28, 2026: funnel.io, funnel.io/pricing, funnel.io/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Funnel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Funnel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Funnel by email, built from the raw record of the edition. It shows:
- where Funnel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Funnel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.