Every category where a model named Supermetrics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	44 of 83	33%	9	under 10 labels · led by Hightouch at 40%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data science	GTM data and infrastructure	0%	116 of 142	0%	1	under 10 labels · led by Amplitude at 18%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Dashboards and data visualization	GTM data and infrastructure	0%	33 of 52	0%	1	under 10 labels · led by Microsoft Power BI at 52%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Market intelligence platforms	GTM data and infrastructure	0%	75 of 172	0%	1	under 10 labels · led by Apollo.io at 17%

Movement

Since September 2026, Supermetrics held within the floor in all four categories: no change cleared 11 points.

Best category · Warehouse & ETL · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 25 → 16 of 92

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 44 → 43 of 81

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 17 → 23 of 79

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Warehouse & ETL	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 44 of 83, unchanged
Customer intel	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 138 → 116 of 142
BI & dashboards	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 46 → 33 of 52
Market intelligence	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 75 of 172, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Supermetrics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	3	0	3
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	1	2
Kimi K2	2	0	0	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labelsNone

Paraphrase3 labels1

Comparative6 labelsNone

Budget-constrained5 labelsNone

Scale-constrained3 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative35 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Improvado, Funnel.io, or Supermetrics (marketing-specific ETL with faster setup)” Kimi K2 · Warehouse & ETL · negative prompt · alternative

“Fivetran (for SaaS/CRM tools) + Supermetrics (for ad platforms)” Gemini 3.5 Flash · Warehouse & ETL · direct prompt · alternative

“Marketing data unification | Supermetrics” Kimi K2 · Market intelligence · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Supermetrics if you need a true warehouse-centered stack... it is described as a connector-style tool that can be limited to basic aggregations” Perplexity Sonar · Warehouse & ETL · negative prompt · soft negative

“It lacks the robust data activation features required for syncing modeled data back into operational tools at scale.” Mistral Small · Warehouse & ETL · negative prompt · soft negative

“However, it lacks the deep transformation capabilities of a data warehouse setup.” Qwen 3.7 Flash · Warehouse & ETL · direct prompt · soft negative

Named alongside

The products named in the same answers as Supermetrics, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Supermetrics was named but was not.

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ProductSame answerTook the first choice insteadHead to head

BigQuery22 of 3516Not among the top eight

Hightouch21 of 3516Not among the top eight

Snowflake21 of 357Not among the top eight

Fivetran19 of 350Not among the top eight

Census16 of 351Not among the top eight

Improvado15 of 351Not among the top eight

Airbyte12 of 351Not among the top eight

Amazon Redshift12 of 351Not among the top eight

RudderStack Reverse ETL10 of 353Not among the top eight

dbt10 of 350Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Supermetrics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 35 answers that named Supermetrics and are not a share of its labels.

Domains cited

improvado.io25

supermetrics.comYour site18

cometly.com15

funnel.io14

guideflow.com12

leadjourney.io11

basedash.com10

hightouch.com9

portermetrics.com9

blog.coupler.io6

111 of the 129 domain citations in answers naming Supermetrics came from somebody else's page.

Pages cited

supermetrics.com/blog/marketing-data-warehousing16

improvado.io/blog/marketing-reporting-software12

guideflow.com/blog/reverse-etl-tools11

leadjourney.io/blog/best-marketing-data-warehouse11

cometly.com/post/marketing-data-warehouse-platform10

funnel.io/blog/marketing-data-warehouses9

improvado.io/blog/best-reverse-etl-tools9

cometly.com/post/marketing-data-warehouse-solution8

Pages are listed as the models cited them.

Search and answers

supermetrics.com is not in Google's top ten for any of the category's searches. In the answers, Supermetrics takes 0% of first choices and Hightouch takes 40%.

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In search

Google, US estimates

Position for “marketing data warehouse and reverse etl stack”

–

not in the top ten

Position for “best marketing data warehouse and reverse etl stack”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“supermetrics”)
AI search demand for its name, est.: 124 a month
Organic visits to its site: about 16,429 a month
Searches its site ranks for: 3,093 · 405 in the top three
Sites linking to it: 7,686
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

81 ads · 78 text, 2 video, 1 image · 35 shown in the last 30 days

First shown October 2021, as Supermetrics Oy, verified. Ads started 2025-11 to 2026-10: 31 in the year, 50 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 44 of 83 in Warehouse & ETL

Segment leader

40%

Hightouch

First choices: 1 across its categories
Named in: 35 answers
Its own site cited: in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on supermetrics.com

2,224

subdomains included

Content

723

counted in the table below

Documentation

Product · Integration

446 · 23

Kind	Pages	Last 90 days	Latest
Blog	346	20	2026-09-22
Case study	88	3	2026-09-11
Podcast or video	86	0	2025-03-13
Report or ebook	56	0	2025-07-03
Conference or event	52	undated
Webinar or virtual event	51	4	2026-08-28
Comparison	38	5	2026-09-18
Glossary or explainer	6	2	2026-08-31

Most recent

2026-09-22Connect claude chatgpt marketing data blog
2026-09-18Supermetrics vs power my analytics comparison
2026-09-16Marketing dashboard software blog
2026-09-16Ai marketing dashboard blog
2026-09-15Ai powered marketing reporting in house teams blog
2026-09-14September 2026 updates blog

How it is countedHide how it is counted

Every page supermetrics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Supermetrics

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Supermetrics.

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On record

Wikidata

Website: supermetrics.com
Headquarters: Helsinki, Ireland
Founded: 2013
Employees: about 400 (2025)

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Marketing Intelligence Platform
supermetrics.com
For: agencies and brands
supermetrics.com
Price stated: Starter from $55 USD per month, billed monthly, or $44 USD per month, billed yearly; Growth from $222 USD per month, billed monthly, or $177 USD per month, billed yearly; Enterprise: Get a Quote supermetrics.com/pricing
Starting price: 55 supermetrics.com/pricing
Free plan or trial: Try for free supermetrics.com
Certifications: SOC 2 Type IIISO 27001GDPRCCPASOC 2 Type 2ISO/IEC 27001
Customers named: AccentureDentsuFlying TigerSleeping Giant MediaMindgruveFIFCOWarner Bros.Levi's
Not stated on the pages read: Integrations, hosting

What Supermetrics's own pages state, read October 5, 2026: supermetrics.com, supermetrics.com/pricing, trust.supermetrics.com, supermetrics.com/platform, supermetrics.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Supermetrics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Supermetrics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Supermetrics by email, built from the raw record of the edition. It shows:

where Supermetrics is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Supermetrics, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.