GTM AI Index
Index › Vendors › Improvado › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Improvado, as AI models named them

In the September 2026 Edition, 387 of the 432 answers collected in the two categories where Improvado holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Hightouch123
BigQuery71
Snowflake52
Dreamdata38
Census33
Google Analytics 426
First choices in the 387 answers that did not name Improvado, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Attribution and marketing mix modeling

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Improvado is not its first choice or an alternative in it.
Small businessImprovado holds 6 labels here, under the 10-label cutoff, so it is unranked.

Seventy-one of the seventy-two answers did not name Improvado; it was the first choice in zero. The first choices in those seventy-one answers, twenty-seven products in all, the eight most named:

Google Analytics 417 of 71
Dreamdata12 of 71
HubSpot Marketing Hub6 of 71
Triple Whale6 of 71
Forecastr5 of 71
Ruler Analytics5 of 71
Google Meridian4 of 71
MixModeler4 of 71
19 more in the record.The full small business standing →
Mid-marketImprovado is #9 of 22 here at 3% of first choices, 12 labels.

Sixty-seven of the seventy-two answers did not name Improvado; it was the first choice in two. The first choices in those sixty-seven answers, twenty-six products in all, the eight most named:

Dreamdata19 of 67
Google Analytics 49 of 67
Recast6 of 67
Measured3 of 67
SegmentStream3 of 67
Triple Whale3 of 67
CaliberMind2 of 67
Google Meridian2 of 67
18 more in the record.The full mid-market standing →
EnterpriseImprovado is #9 of 21 here at 2% of first choices, 20 labels.

Sixty-five of the seventy-two answers did not name Improvado; it was the first choice in two. The first choices in those sixty-five answers, twenty-seven products in all, the eight most named:

Adobe Marketo Measure8 of 65
Measured8 of 65
Dreamdata7 of 65
HockeyStack6 of 65
SegmentStream5 of 65
Adobe Mix Modeler4 of 65
CaliberMind4 of 65
Rockerbox4 of 65
19 more in the record.The full enterprise standing →

Data warehouse and reverse ETL for marketing

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Improvado is not its first choice or an alternative in it.
Small businessImprovado is #10 of 17 here at 0% of first choices, 19 labels.

Sixty of the seventy-two answers did not name Improvado; it was the first choice in zero. The first choices in those sixty answers, thirteen products in all, the eight most named:

Hightouch36 of 60
BigQuery35 of 60
Census14 of 60
Snowflake5 of 60
Polytomic4 of 60
RudderStack2 of 60
Airbyte1 of 60
Databricks1 of 60
5 more in the record.The full small business standing →
Mid-marketImprovado is #10 of 14 here at 0% of first choices, 17 labels.

Sixty-two of the seventy-two answers did not name Improvado; it was the first choice in one. The first choices in those sixty-two answers, eleven products in all, the eight most named:

Hightouch43 of 62
BigQuery26 of 62
Snowflake20 of 62
Census9 of 62
Weld2 of 62
Adapters1 of 62
ClicData1 of 62
DuckDB1 of 62
3 more in the record.The full mid-market standing →
EnterpriseImprovado is #6 of 13 here at 1% of first choices, 13 labels.

Sixty-two of the seventy-two answers did not name Improvado; it was the first choice in one. The first choices in those sixty-two answers, nine products in all, the eight most named:

Hightouch44 of 62
Snowflake27 of 62
BigQuery10 of 62
Census10 of 62
Airbyte1 of 62
Databricks1 of 62
Fivetran1 of 62
Omnata1 of 62
1 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Improvado neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Improvado only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Improvado's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Improvado was named by a model, not endorsed by anyone.

Improvado's pageAll products