GTM AI Index
Index Vendors Hightouch › Alternatives · September 2026 Edition
Five categories · what the models named instead

Alternatives to Hightouch, as AI models named them

In the September 2026 Edition, 739 of the 1,080 answers collected in the five categories where Hightouch holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 739 answers that did not name Hightouch, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Data warehouse and reverse ETL for marketing

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch is #1 of 17 here at 39% of first choices, 63 labels.

Twenty-two of the seventy-two answers did not name Hightouch; it was the first choice in forty-four. The first choices in those twenty-two answers, ten products in all, the eight most named:

2 more in the record.The full small business standing →
Mid-marketHightouch is #1 of 14 here at 42% of first choices, 65 labels.

Twenty-one of the seventy-two answers did not name Hightouch; it was the first choice in fifty. The first choices in those twenty-one answers, ten products in all, the eight most named:

Weld2 of 21
Adapters1 of 21
ClicData1 of 21
DuckDB1 of 21
Funnel1 of 21
Improvado1 of 21
Multiwoven1 of 21
2 more in the record.The full mid-market standing →
EnterpriseHightouch is #1 of 13 here at 44% of first choices, 67 labels.

Fifteen of the seventy-two answers did not name Hightouch; it was the first choice in fifty-one. The first choices in those fifteen answers, five products in all:

The full enterprise standing →

Customer data platforms

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch is #4 of 11 here at 6% of first choices, 42 labels.

Forty-three of the seventy-two answers did not name Hightouch; it was the first choice in five. The first choices in those forty-three answers, ten products in all, the eight most named:

2 more in the record.The full small business standing →
Mid-marketHightouch is #2 of 12 here at 20% of first choices, 41 labels.

Forty-three of the seventy-two answers did not name Hightouch; it was the first choice in nine. The first choices in those forty-three answers, seven products in all:

The full mid-market standing →
EnterpriseHightouch is #4 of 10 here at 7% of first choices, 28 labels.

Fifty-five of the seventy-two answers did not name Hightouch; it was the first choice in four. The first choices in those fifty-five answers, ten products in all, the eight most named:

2 more in the record.The full enterprise standing →

Identity resolution

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch is #9 of 15 here at 2% of first choices, 22 labels.

Fifty-seven of the seventy-two answers did not name Hightouch; it was the first choice in three. The first choices in those fifty-seven answers, twenty-one products in all, the eight most named:

13 more in the record.The full small business standing →
Mid-marketHightouch is #1 of 18 here at 15% of first choices, 30 labels.

Forty-seven of the seventy-two answers did not name Hightouch; it was the first choice in eight. The first choices in those forty-seven answers, sixteen products in all, the eight most named:

8 more in the record.The full mid-market standing →
EnterpriseHightouch is #6 of 13 here at 2% of first choices, 18 labels.

Fifty-nine of the seventy-two answers did not name Hightouch; it was the first choice in three. The first choices in those fifty-nine answers, twenty-two products in all, the eight most named:

14 more in the record.The full enterprise standing →

Data management platforms

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch is #5 of 13 here at 2% of first choices, 10 labels.

Sixty-four of the seventy-two answers did not name Hightouch; it was the first choice in one. The first choices in those sixty-four answers, thirty-two products in all, the eight most named:

24 more in the record.The full small business standing →
Mid-marketHightouch is #2 of 11 here at 11% of first choices, 23 labels.

Fifty-one of the seventy-two answers did not name Hightouch; it was the first choice in seven. The first choices in those fifty-one answers, twenty-four products in all, the eight most named:

16 more in the record.The full mid-market standing →
EnterpriseHightouch is #5 of 13 here at 5% of first choices, 16 labels.

Sixty of the seventy-two answers did not name Hightouch; it was the first choice in three. The first choices in those sixty answers, thirty products in all, the eight most named:

22 more in the record.The full enterprise standing →

Customer intelligence and data science

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch holds 2 labels here, under the 10-label cutoff, so it is unranked.

Seventy-one of the seventy-two answers did not name Hightouch; it was the first choice in zero. The first choices in those seventy-one answers, nineteen products in all, the eight most named:

11 more in the record.The full small business standing →
Mid-marketHightouch is #6 of 14 here at 2% of first choices, 14 labels.

Sixty-four of the seventy-two answers did not name Hightouch; it was the first choice in one. The first choices in those sixty-four answers, twenty-six products in all, the eight most named:

18 more in the record.The full mid-market standing →
EnterpriseHightouch is #10 of 14 here at 0% of first choices, 11 labels.

Sixty-seven of the seventy-two answers did not name Hightouch; it was the first choice in zero. The first choices in those sixty-seven answers, twenty-five products in all, the eight most named:

17 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Hightouch neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Hightouch only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Hightouch's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Hightouch was named by a model, not endorsed by anyone.