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GTM AI Index
Index › Products › Hightouch › Alternatives · October 2026 Edition
Three categories · what the models named instead

Alternatives to Hightouch, as AI models named them

In the October 2026 Edition, 459 of the 756 answers collected in the three categories where Hightouch holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 459 answers that did not name Hightouch, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Data warehouse and reverse ETL for marketing

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch is #1 of 17 here at 41% of first choices, 75 labels.

Twenty-three of the eighty-four answers did not name Hightouch; it was the first choice in fifty-three. The first choices in those twenty-three answers, eight products in all:

The full small business standing →
Mid-marketHightouch is #1 of 13 here at 40% of first choices, 80 labels.

Twenty of the eighty-four answers did not name Hightouch; it was the first choice in fifty-six. The first choices in those twenty answers, five products in all:

The full mid-market standing →
EnterpriseHightouch is #1 of 13 here at 43% of first choices, 76 labels.

Twenty-one of the eighty-four answers did not name Hightouch; it was the first choice in fifty-four. The first choices in those twenty-one answers, seven products in all:

The full enterprise standing →

Customer data platforms

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch is #6 of 13 here at 5% of first choices, 28 labels.

Sixty-one of the eighty-four answers did not name Hightouch; it was the first choice in three. The first choices in those sixty-one answers, sixteen products in all, the eight most named:

8 more in the record.The full small business standing →
Mid-marketHightouch is #2 of 12 here at 20% of first choices, 42 labels.

Fifty-two of the eighty-four answers did not name Hightouch; it was the first choice in ten. The first choices in those fifty-two answers, nine products in all, the eight most named:

1 more in the record.The full mid-market standing →
EnterpriseHightouch is #6 of 9 here at 4% of first choices, 27 labels.

Sixty-six of the eighty-four answers did not name Hightouch; it was the first choice in three. The first choices in those sixty-six answers, twelve products in all, the eight most named:

4 more in the record.The full enterprise standing →

Data management platforms

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Hightouch is not its first choice or an alternative in it.
Small businessHightouch is #4 of 13 here at 4% of first choices, 12 labels.

Seventy-four of the eighty-four answers did not name Hightouch; it was the first choice in two. The first choices in those seventy-four answers, twenty-five products in all, the eight most named:

17 more in the record.The full small business standing →
Mid-marketHightouch is #2 of 16 here at 12% of first choices, 18 labels.

Seventy of the eighty-four answers did not name Hightouch; it was the first choice in five. The first choices in those seventy answers, eighteen products in all, the eight most named:

10 more in the record.The full mid-market standing →
EnterpriseHightouch is #3 of 13 here at 9% of first choices, 13 labels.

Seventy-two of the eighty-four answers did not name Hightouch; it was the first choice in five. The first choices in those seventy-two answers, twenty products in all, the eight most named:

12 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Hightouch neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Hightouch only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Hightouch's side.

Every answer and every label behind these figures is in the record, sent on request. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Hightouch was named by a model, not endorsed by anyone.