Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 52 → 51 of 51
1 category · RankedON24
109Judge labels
18First choices
27Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
35% in Webinars for enterprise buyers
Rank 13 of 67 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 35% of its 37 labels there were negative.
What the models named instead of ON24 →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business52 of 52
0%10 labels
criticized challenger
Mid-market13 of 67
2%37 labels
criticized challenger
Enterprise1 of 51
35%60 labels
endorsed leader
In webinars · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ON24 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Webinar and virtual event platforms | Marketing | 2% | 13 of 67 | 35% | 37 | criticized challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, ON24 held within the floor in its one category: no change cleared 11 points.
Best category · Webinars · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 8 → 13 of 63
Enterprise▼−1Since September 2026: 33% → 33%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
33%from 33% in September 2026
Inside the floor by 10 pointsRank 1 of 44, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Webinars | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 13 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ON24 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ON24 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.1 Fast | 0 | 2 | 1 | 1 | 4 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 3 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 2 | 4 |
| Kimi K2 | 0 | 1 | 2 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels12
Paraphrase19 labels4
Comparative25 labels5not counted in share
Budget-constrained12 labels2
Scale-constrained15 labelsNone
Negative14 labels1not counted in share
First choiceAlternativeMentionNegative109 labels in all, every segment counted; 18 of the 24 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for: marketing webinars, demand gen, and enterprise-grade analytics” GPT-5.4 mini · Webinars · comparative prompt · first choice
“the best overall choice is usually ON24” GPT-5.4 mini · Webinars · direct prompt · first choice
“Pick ON24 if webinars are a major pipeline driver and you have the budget for a more enterprise marketing-focused platform.” GPT-5.4 mini · Webinars · paraphrase prompt · alternative
“put ON24 in the final evaluation if marketing attribution and deep engagement data matter more” GPT-6 Luna · Webinars · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid ON24 ... it's typically too expensive and heavy for a mid-sized company” DeepSeek V4 Flash · Webinars · paraphrase prompt · hard negative
“Avoid pricier ones like Demio or ON24 unless scaling up.” Grok 4.1 Fast · Webinars · budget prompt · hard negative
“"more cumbersome than the price point is worth"” Kimi K2 · Webinars · negative prompt · hard negative
“may not be cost-effective for smaller organizations. It is also flagged for hidden stack costs and reliability concerns” Mistral Small · Webinars · negative prompt · soft negative
Named alongside
The products named in the same answers as ON24, over the 109 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ON24 was named but was not.ShowHide
Named alongside
The products named in the same answers as ON24, over the 109 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ON24 was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ON24. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 105 of the 109 answers that named ON24 and are not a share of its labels.
Domains cited
easywebinar.com69
livestorm.co67
bizzabo.com53
whova.com42
learn.g2.com39
zoom.com39
on24.comYour site36
remo.co31
webinarninja.com31
airmeet.com30
401 of the 437 domain citations in answers naming ON24 came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
on24.com ranks first on Google for the category's searches. In the answers, ON24 takes 2% of first choices and Livestorm takes 25%.ShowHide
Search and answers
on24.com ranks first on Google for the category's searches. In the answers, ON24 takes 2% of first choices and Livestorm takes 25%.
ShowHideIn search
Google, US estimatesPosition for “webinar and virtual event platform”
1
Position for “best webinar and virtual event platform”
–
not in the top ten
- Searches for its name, Google
- 3,600 a month (“on24”)
- AI search demand for its name, est.
- 177 a month
- Organic visits to its site
- about 50,901 a month
- Searches its site ranks for
- 5,839 · 364 in the top three
- Sites linking to it
- 36,196
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 13 of 67 in webinars
Segment leader
25%
Livestorm
- First choices
- 18 across its categories
- Named in
- 109 answers
- Its own site cited
- in 105 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on on24.com
2,265
subdomains included
Content
1,511
counted in the table below
Documentation
0
Product · Integration
21 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 844 | undated | ABM | ||
| Webinar or virtual event | 440 | undated | ABM | ||
| Case study | 158 | undated | |||
| Conference or event | 45 | undated | |||
| Glossary or explainer | 8 | undated | |||
| Report or ebook | 7 | undated | |||
| Comparison | 4 | undated | |||
| News or press | 3 | undated | |||
| Template or tool | 1 | undated | |||
| Podcast or video | 1 | undated |
Events in person
Last twelve months
- July 13, 2026 to July 16, 2026Cvent CONNECT 2026Nashville · hybrid · attended
As the event pages on on24.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page on24.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ABM (12); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as ON24
What the judge wrote, as written, with how often. The vendor table decides that these count as ON24; a claim can dispute any of them.
On24 1
Follow ON24
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ON24.ShowHide
The company
ON24.
ShowHideOn record
Wikidata- Website
- on24.com
- Headquarters
- San Francisco, United States
- Founded
- 1998
- Ownership
- Public, ONTF on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- AI Webinar & Engagement Platform
- For
- B2B marketing and revenue teams
- Price stated
- Get pricing on24.com
- Integrations claimed
- 30 on24.com/pricing
- Certifications
- ISO/IEC 27001ISO/IEC 27701:2019SOC 2 Type 2APEC PRP
- Hosting
- Worldwide
- Customers named
- Microsoft AzureSAPSnowflakeOraclePlante MoranNASDAQServiceNowThermo Fisher Scientific
- Not stated on the pages read
- Starting price, free plan or trial
What ON24's own pages state, read September 28, 2026: on24.com, on24.com/pricing, trust.on24.com, on24.com/platform, on24.com/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ON24's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ON24, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ON24 by email, built from the raw record of the edition. It shows:
- where ON24 is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ON24, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.