Video advertising · October 2026 Edition
MNTN vs TikTok Ads
Zero of fourteen models named MNTN first on the direct prompt; zero named TikTok Ads. MNTN was named by ten of the fourteen models and TikTok Ads by fourteen and MNTN carries 15 labels and TikTok Ads 34, so the shares are not directly comparable.
MNTN
accepted challengerNamed in one category this edition.
By TikTok, Ireland, founded 2016. Named in seven categories this edition.
First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%35%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 13; printed, not drawn.
Labels1534A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, MNTN reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in twelve of the fourteen direct answers. StackAdapt vs MNTN · StackAdapt vs TikTok Ads · YouTube Ads vs MNTN
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MNTNFirst choices, of fourteen modelsTikTok Ads
Direct00
Paraphrase10
Comparative01
Budget-constrained014 against TikTok Ads
Scale-constrained00
Negative008 against TikTok Ads
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where MNTN and TikTok Ads stood in it.
| Model | DirectMN | ParaphraseMN | ComparativeMN | Budget-constrainedMN | Scale-constrainedMN | NegativeMN |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | MN | MN | | | ||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | MN | MN | | MN | | |
| Perplexity Sonar | MN | | | |||
| Grok 4.1 Fast | MN | | | |||
| Mistral Small | MN | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | MN | | | |||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | MN | | | |||
| Muse Glimmer 30B | | | |
MN MNTN TikTok AdsMN first choiceMN named as an alternativeMN argued againstblank: not namedEach cell is one answer, MNTN on the left and TikTok Ads on the right.
TikTok AdsMN first choiceMN named as an alternativeMN argued againstblank: not namedEach cell is one answer, MNTN on the left and TikTok Ads on the right.The direct prompt
The plain question, one answer per model, grouped by where MNTN and TikTok Ads stood in it.
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5StackAdapt alternatives: LinkedIn Video Ads, MNTN, Vibe.co
Neither was named
13 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniLinkedIn Campaign Manager alternatives: YouTube Ads
Gemini 3.5 FlashLinkedIn Video Ads alternatives: Meta Ads, StackAdapt, Vibe.co, YouTube Ads
Perplexity SonarStackAdapt alternatives: AdRoll ABM, LinkedIn Video Ads, The Trade Desk, Vibe.co
Grok 4.1 FastLinkedIn Campaign Manager alternatives: YouTube Ads
Mistral SmallStackAdapt alternatives: Demandbase, YouTube Ads
DeepSeek V4 FlashLinkedIn Video Ads alternatives: StackAdapt, YouTube Ads
Llama 4 MaverickStackAdapt
Qwen 3.7 FlashLinkedIn Video Ads, StackAdapt alternatives: Google Ads
Kimi K2LinkedIn Video Ads, YouTube Ads alternatives: Hey Sid, StackAdapt
GLM 4.7 FlashXLinkedIn Video Ads alternatives: Demandbase, StackAdapt, YouTube Ads
MiniMax M2.5StackAdapt alternatives: AdRoll, Demandbase, Hey Sid
GPT-6 LunaLinkedIn Campaign Manager alternatives: StackAdapt, YouTube Ads
Muse Glimmer 30BLinkedIn Sponsored Video / LinkedIn Campaign Manager alternatives: Google Video, StackAdapt, YouTube Ads
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
MNTN7%#7 of 11
TikTok Ads7%#5 of 11Mid-marketThe figures above
Level: the same share of first choices.
MNTN2%#6 of 13
TikTok Ads2%#7 of 13Enterprise
What the models said about MNTN
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“StackAdapt and MNTN are the best choices for dedicated CTV and online video advertising” Mistral Small · paraphrase prompt · first choice
“MNTN is built for brands that don't have in-house video production, with higher budget minimums and managed service overhead.” Claude Haiku 4.5 · comparative prompt · alternative
“have democratized CTV for growth marketers and SMBs by offering self-serve buying with budgets as low as $50/day” Gemini 3.5 Flash · comparative prompt · alternative
What the models said about TikTok Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“The "Trap" to Watch Out For: TikTok Ads ... TikTok is physically too expensive to start with, and you should stick to YouTube or Meta.” Gemini 3.5 Flash · budget prompt · hard negative
“avoid broad auto-placement on TikTok/X/LinkedIn video without whitelist testing” Muse Glimmer 30B · negative prompt · hard negative
“Start with TikTok Ads if your audience is under 35, or Facebook/Instagram if you need more precise targeting.” Kimi K2 · budget prompt · first choice
“Use YouTube or TikTok if you want the largest audience and strong creative engagement.” Perplexity Sonar · comparative prompt · first choice
“running video ads directly *on-platform* (e.g., Instagram Reels, TikTok Feed, Facebook Feed) is highly effective” Gemini 3.5 Flash · negative prompt · alternative
Also compared
StackAdapt vs MNTNStackAdapt vs TikTok AdsYouTube Ads vs MNTNYouTube Ads vs TikTok AdsMeta Ads vs MNTNMeta Ads vs TikTok AdsLinkedIn Video Ads vs MNTNLinkedIn Video Ads vs TikTok AdsVibe.co vs MNTNVibe.co vs TikTok AdsMNTN vs Google Display & Video 360TikTok Ads vs Google Display & Video 360All twenty-eight head-to-head pages and the full video ads standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.