GTM AI Index
Index Products HubSpot Marketing Hub › Alternatives · September 2026 Edition
Four categories · what the models named instead

Alternatives to HubSpot Marketing Hub, as AI models named them

In the September 2026 Edition, 567 of the 864 answers collected in the four categories where HubSpot Marketing Hub holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 567 answers that did not name HubSpot Marketing Hub, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Marketing automation and campaign management

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when HubSpot Marketing Hub is not its first choice or an alternative in it.
Small businessHubSpot Marketing Hub is #2 of 10 here at 25% of first choices, 64 labels.

Thirty-two of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in seventeen. The first choices in those thirty-two answers, five products in all:

The full small business standing →
Mid-marketHubSpot Marketing Hub is #1 of 11 here at 55% of first choices, 57 labels.

Thirty of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in thirty-three. The first choices in those thirty answers, four products in all:

The full mid-market standing →
EnterpriseHubSpot Marketing Hub is #3 of 9 here at 15% of first choices, 62 labels.

Forty of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in eight. The first choices in those forty answers, five products in all:

The full enterprise standing →

Ecommerce marketing

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when HubSpot Marketing Hub is not its first choice or an alternative in it.
Small businessHubSpot Marketing Hub is #2 of 12 here at 17% of first choices, 27 labels.

Fifty-three of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in nine. The first choices in those fifty-three answers, fifteen products in all, the eight most named:

7 more in the record.The full small business standing →
Mid-marketHubSpot Marketing Hub is #1 of 10 here at 36% of first choices, 34 labels.

Forty-seven of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in eighteen. The first choices in those forty-seven answers, eleven products in all, the eight most named:

3 more in the record.The full mid-market standing →
EnterpriseHubSpot Marketing Hub is #6 of 12 here at 7% of first choices, 32 labels.

Fifty-eight of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in three. The first choices in those fifty-eight answers, seventeen products in all, the eight most named:

9 more in the record.The full enterprise standing →

Email marketing platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when HubSpot Marketing Hub is not its first choice or an alternative in it.
Small businessHubSpot Marketing Hub is #5 of 13 here at 10% of first choices, 43 labels.

Forty-six of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in five. The first choices in those forty-six answers, nine products in all, the eight most named:

1 more in the record.The full small business standing →
Mid-marketHubSpot Marketing Hub is #2 of 13 here at 27% of first choices, 49 labels.

Thirty-nine of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in twelve. The first choices in those thirty-nine answers, seven products in all:

The full mid-market standing →
EnterpriseHubSpot Marketing Hub is #2 of 13 here at 21% of first choices, 59 labels.

Thirty-three of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in twelve. The first choices in those thirty-three answers, eleven products in all, the eight most named:

3 more in the record.The full enterprise standing →

Attribution and marketing mix modeling

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when HubSpot Marketing Hub is not its first choice or an alternative in it.
Small businessHubSpot Marketing Hub is #4 of 18 here at 9% of first choices, 27 labels.

Fifty-four of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in six. The first choices in those fifty-four answers, twenty-one products in all, the eight most named:

13 more in the record.The full small business standing →
Mid-marketHubSpot Marketing Hub is #13 of 22 here at 1% of first choices, 17 labels.

Sixty-four of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in two. The first choices in those sixty-four answers, twenty-six products in all, the eight most named:

18 more in the record.The full mid-market standing →
EnterpriseHubSpot Marketing Hub holds 5 labels here, under the 10-label cutoff, so it is unranked.

Seventy-one of the seventy-two answers did not name HubSpot Marketing Hub; it was the first choice in zero. The first choices in those seventy-one answers, twenty-eight products in all, the eight most named:

20 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled HubSpot Marketing Hub neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named HubSpot Marketing Hub only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from HubSpot Marketing Hub's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of HubSpot Marketing Hub was named by a model, not endorsed by anyone.