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GTM AI Index
Index › Products › Shopify Email · October 2026 Edition
1 category · Ranked

Shopify Email

26Judge labels
3First choices
6Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Ecommerce marketing for mid-market buyers
Rank 8 of 115 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 14 labels there were negative.
What the models named instead of Shopify Email →
By buyer segmentRead the same way at every buyer size.
In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Shopify Email for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Ecommerce marketingMarketing4%8 of 1150%14accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Shopify Email held within the floor in its one category: no change cleared 11 points.

Best category · Ecommerce marketing · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 24 of 92
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 12 → 9 of 106
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 103 of 110, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Ecommerce marketing0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 12 → 8 of 115

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Shopify Email across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502002
GPT-5.4 mini01001
Gemini 3.5 Flash10001
Perplexity Sonar01001
Grok 4.2000101
Mistral Small00000
DeepSeek V4 Flash02103
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna11002
Muse Glimmer 30B01102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative8 labels1not counted in share
Budget-constrained10 labels3
Scale-constrained0 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative26 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you're already on Shopify, start with Shopify Messaging. It's likely the best fit for a tight budget” GPT-6 Luna · Ecommerce marketing · budget prompt · first choice
“Shopify Email (Best Value *If* You Use Shopify)... its pricing is virtually unbeatable.” Gemini 3.5 Flash · Ecommerce marketing · budget prompt · first choice
“included with every Shopify plan and provides 10,000 email sends per month... making it the simplest budget option” Claude Haiku 4.5 · Ecommerce marketing · budget prompt · alternative
“Shopify Email if you already use Shopify and want to stay inside that ecosystem with built-in tools.” Perplexity Sonar · Ecommerce marketing · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Shopify Email, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Shopify Email was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Mailchimp16 of 260Not among the top eight
MailerLite7 of 261Not among the top eight
Braze4 of 261Not among the top eight
Salesforce Marketing Cloud4 of 260Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Shopify Email. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named Shopify Email and are not a share of its labels.

Domains cited

shopify.comYour site16
omnisend.com15
sender.net12
sequenzy.com11
drip.com10
emailtooltester.com9
emailvendorselection.com8
darkroomagency.com7
ventureharbour.com6
activecampaign.com5

Eighty-three of the ninety-nine domain citations in answers naming Shopify Email came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

shopify.com is not in Google's top ten for any of the category's searches. In the answers, Shopify Email takes 4% of first choices and HubSpot Marketing Hub takes 38%.
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In search

Google, US estimates
Position for “ecommerce marketing platform”
–
not in the top ten
Position for “best ecommerce marketing platform”
–
not in the top ten
Searches for its name, Google
1,600 a month (“shopify email”)
AI search demand for its name, est.
487 a month
Organic visits to its site
about 3,486,997 a month
Searches its site ranks for
307,288 · 17,862 in the top three
Sites linking to it
2,780,345
Paid Google search
24 searches its ads show for, about 337 clicks and $3,351 a month (estimate)
Ads on GoogleDetailLess
110+ ads · 70 text, 38 video, 2 image · 110 shown in the last 30 days

First shown August 2022, as Shopify Inc., verified. Ads started 2025-10 to 2026-09: 49 in the year, 61 before. 10 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
4%
rank 8 of 115 in ecommerce marketing
Segment leader
38%
HubSpot Marketing Hub
First choices
3 across its categories
Named in
26 answers
Its own site cited
in 26 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on shopify.com
33,431
subdomains included
Content
19,600
counted in the table below
Documentation
6,632
Product · Integration
24 · 13
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog16,59542026-09-28
Conference or event1,02022026-07-02
Glossary or explainer698272026-09-22
Comparison467undated
Report or ebook226122026-09-15
Case study212undated
Webinar or virtual event165undated
Template or tool106undated
Podcast or video94152026-08-26
News or press1702026-04-29

Most recent

How it is countedHide how it is counted

Every page shopify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Shopify Email

What the judge wrote, as written, with how often. The vendor table decides that these count as Shopify Email; a claim can dispute any of them.
Shopify Messaging 6Shopify Email (Shopify Messaging) 1Shopify Email / Shopify Messaging 1Shopify Marketing / Shopify Messaging 1

Follow Shopify Email

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Shopify is the company behind Shopify Email.
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On record

Wikidata
Headquarters
Ottawa, Canada
Founded
2006
Employees
about 8,300 (2023)
Ownership
Public, SHOP on Toronto Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Send emails built for commerce
Price stated
Every month, you can send up to 10,000 manual or automated emails for free. After that, only pay for what you use at $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email). shopify.com/email-marketing
Starting price
$0 USD shopify.com/email-marketing
Free plan or trial
3-day free trial; Every month, you can send up to 10,000 manual or automated emails for free. shopify.com/email-marketing
Certifications
Level 1 PCI DSS compliantSOC2 Type II compliance
Hosting
Global
Customers named
stevemadden.comornotbike.comglossier.comhouseplant.comkotn.comeastfork.commonos.comstanley1913.com
Not stated on the pages read
Who it is for, integrations

What Shopify Email's own pages state, read October 5, 2026: shopify.com/email-marketing, shopify.com, shopify.com/pricing, shopify.com/security/pci-compliant, shopify.com/plus/platform. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Shopify Email's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Shopify Email, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Shopify Email by email, built from the raw record of the edition. It shows:

  • where Shopify Email is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Shopify Email, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at shopify.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.