Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 77 of 145, unchanged
2 categories · RankedPropensity
24Judge labels
10First choices
2Negative labels
10 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in ABM for small business buyers
Rank 4 of 130 in the mid-market standing
2 of 14 models made it the first choice on the direct prompt; 0% of its 4 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business124 of 158
0%2 labels
under the label threshold
Mid-market4 of 130
7%4 labels
under the label threshold
Enterprise2 of 124
8%4 labels
under the label threshold
In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Propensity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail, proximity and IoT marketing | Marketing | 7% | 4 of 130 | 0% | 4 | under 10 labels · led by Foursquare Proximity at 15% | ▼−2Since September 2026: 4% → 3%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Account-based marketing platforms | Marketing | 0% | 31 of 71 | 0% | 2 | under 10 labels · led by AdRoll ABM at 53% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Propensity held within the floor in all two categories: no change cleared 11 points.
Best category · Proximity · by segment
Mid-market▼−2Since September 2026: 4% → 3%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 4% in September 2026
Inside the floor by 9 pointsRank 9 → 12 of 120
Enterprise▲+7Since September 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 0% in September 2026
Inside the floor by 4 pointsRank 84 → 4 of 115
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 4% | 3% | ▼−2Since September 2026: 4% → 3%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 4 of 130 |
| ABM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 51 → 31 of 71 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Propensity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Propensity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 2 | 0 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels7
Paraphrase6 labels3
Comparative3 labelsNone
Budget-constrained3 labelsNone
Scale-constrained1 labelNone
Negative1 labelNone
First choiceAlternativeMentionNegative24 labels in all, every segment counted; 10 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best Overall for B2B & ABM Integration: Propensity ... is the premier choice for mid-market B2B teams.” Gemini 3.5 Flash · Proximity · direct prompt · first choice
“For a mid-market B2B company, I'd shortlist Propensity first” GPT-6 Luna · Proximity · direct prompt · first choice
“For a mid-sized B2B company, I'd start with Propensity” GPT-6 Luna · Proximity · paraphrase prompt · first choice
“a contact-level ABM platform that offers geofencing capabilities. It seems targeted toward mid-market B2B teams” MiniMax M2.5 · Proximity · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Propensity, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Propensity was named but was not.ShowHide
Named alongside
The products named in the same answers as Propensity, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Propensity was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Propensity. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 24 answers that named Propensity and are not a share of its labels.
Domains cited
propensity.comYour site12
gartner.com8
pipeline.zoominfo.com8
abmatic.ai7
demandbase.com7
g2.com7
warmly.ai7
zenabm.com7
cleverly.co5
prospeo.io5
Sixty-one of the seventy-three domain citations in answers naming Propensity came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
propensity.com is not in Google's top ten for any of the category's searches. In the answers, Propensity takes 7% of first choices and Foursquare Proximity takes 15%.ShowHide
Search and answers
propensity.com is not in Google's top ten for any of the category's searches. In the answers, Propensity takes 7% of first choices and Foursquare Proximity takes 15%.
ShowHideIn search
Google, US estimatesPosition for “proximity marketing platform”
–
not in the top ten
Position for “best proximity marketing platform”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“propensity”)
- AI search demand for its name, est.
- 1,015 a month
- Organic visits to its site
- about 4,134 a month
- Searches its site ranks for
- 135 · 7 in the top three
- Sites linking to it
- 640
- Paid Google search
- 4 searches its ads show for, about 68 clicks and $1,093 a month (estimate)
In answers
This editionShare of first choices
7%
rank 4 of 130 in proximity
Segment leader
15%
Foursquare Proximity
- First choices
- 10 across its categories
- Named in
- 24 answers
- Its own site cited
- in 24 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on propensity.com
203
subdomains included
Content
132
counted in the table below
Documentation
0
Product · Integration
12 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 117 | undated | ABM, CRM | ||
| Comparison | 11 | undated | ABM | ||
| Glossary or explainer | 2 | undated | |||
| Case study | 1 | undated | |||
| Report or ebook | 1 | undated | ABM |
How it is countedHide how it is counted
Every page propensity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Propensity
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Propensity is its own company.ShowHide
The company
Propensity is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Contact-level marketing platform for B2B growth teams
- For
- B2B growth teams
- Price stated
- Plans propensity.com
- Starting price
- $2,000/mo propensity.com/pricing
- Free plan or trial
- Try for free propensity.com
- Certifications
- GDPR-compliantSOC 2ISO 27001:2022
- Not stated on the pages read
- Integrations, hosting, customers
What Propensity's own pages state, read October 5, 2026: propensity.com, propensity.com, propensity.com/pricing, trust.propensity.com, propensity.com/solutions/sales. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Propensity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Propensity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Propensity by email, built from the raw record of the edition. It shows:
- where Propensity is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Propensity, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.