AI Indexes
GTM AI Index
Index › Products › Ketch · October 2026 Edition
1 category · Ranked

Ketch

76Judge labels
6First choices
8Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in Consent for enterprise buyers
Rank 8 of 52 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 22 labels there were negative.
What the models named instead of Ketch →
By buyer segmentRead the same way at every buyer size.
In consent · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Ketch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Consent and privacy managementGTM data and infrastructure2%8 of 525%22accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Ketch held within the floor in its one category: no change cleared 11 points.

Best category · Consent · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 21 → 36 of 38
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 13 → 9 of 45
Enterprise▼−13Since September 2026: 24% → 10%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.
10%from 24% in September 2026
Cleared the floor by 2 pointsRank 2 of 40, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Consent0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 13 → 8 of 52

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Ketch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash04004
Perplexity Sonar00101
Grok 4.1 Fast00101
Mistral Small00000
DeepSeek V4 Flash01203
Llama 4 Maverick00101
Qwen 3.7 Flash01001
Kimi K202103
GLM 4.7 FlashX10012
MiniMax M2.500101
GPT-6 Luna01001
Muse Glimmer 30B11103

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labels1
Paraphrase10 labels1
Comparative20 labels1not counted in share
Budget-constrained10 labels2
Scale-constrained10 labels2
Negative14 labels2not counted in share
First choiceAlternativeMentionNegative76 labels in all, every segment counted; 6 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend Ketch as the top choice for a mid-sized B2B company” GLM 4.7 FlashX · Consent · paraphrase prompt · first choice
“Ketch is grouped with OneTrust as best for enterprise privacy ops” Muse Glimmer 30B · Consent · comparative prompt · first choice
“Choose Ketch if: You are building a mobile app or a web application where page loading speed and code quality are top priorities.” Qwen 3.7 Flash · Consent · comparative prompt · alternative
“Choose Ketch if you have an internal engineering team and want to orchestrate consent deeply across your entire database” Gemini 3.5 Flash · Consent · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Ketch - Steep learning curve: Requires significant time and guidance to navigate - Poor interface design” GLM 4.7 FlashX · Consent · negative prompt · soft negative

Named alongside

The products named in the same answers as Ketch, over the 76 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ketch was named but was not.
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ProductSame answerTook the first choice insteadHead to head
OneTrust70 of 7629Not among the top eight
TrustArc41 of 761Not among the top eight
Didomi41 of 760Not among the top eight
iubenda22 of 762Not among the top eight
Sourcepoint12 of 761Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ketch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 76 of the 76 answers that named Ketch and are not a share of its labels.

Domains cited

enzuzo.com55
usercentrics.com52
consently.net47
osano.com43
ketch.comYour site42
designrush.com39
g2.com34
secureprivacy.ai31
learn.g2.com26
privado.ai24

351 of the 393 domain citations in answers naming Ketch came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

ketch.com ranks 4 on Google for the category's searches. In the answers, Ketch takes 2% of first choices and Osano takes 31%.
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In search

Google, US estimates
Position for “consent management platform”
–
not in the top ten
Position for “best consent management platform”
4
Searches for its name, Google
12,100 a month (“ketch”)
AI search demand for its name, est.
1,275 a month
Organic visits to its site
about 6,612 a month
Searches its site ranks for
1,382 · 42 in the top three
Sites linking to it
1,224
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
63 ads · 40 text, 20 image, 3 video · 46 shown in the last 30 days

First shown November 2023, as Ketch Kloud, Inc., verified. Ads started 2025-10 to 2026-09: 7 in the year, 56 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 8 of 52 in consent
Segment leader
31%
Osano
First choices
6 across its categories
Named in
76 answers
Its own site cited
in 76 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on ketch.com
615
subdomains included
Content
234
counted in the table below
Documentation
1
Product · Integration
34 · 170
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog202112026-09-15Identity, Consent
Comparison1402026-01-23
Glossary or explainer8undated
Conference or event602026-05-06
Template or tool2undated
Case study1undated
Report or ebook1undated

Events in person

Last twelve months

As the event pages on ketch.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page ketch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Ketch

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Ketch is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Permissioning infrastructure for the AI era
For
CISO and Security; CMO and Growth; Privacy Operations; Engineering; marketers; legal teams; engineers; IT & security
Price stated
Full-Feature Consent Management at $0/month. Pro covers enterprise-grade governance, single-tenant data residency, and migration support. ketch.com
Starting price
0 ketch.com
Free plan or trial
Start free ketch.com
Integrations claimed
2 ketch.com/pricing · 1000 ketch.com/platform/overview pages disagree
Certifications
Certified Google CMP partnerSOC 2 Type IIISO 27001 / 27701IAB Europe TCF registered CMPShopify Plus certified app
Customers named
The RealRealRenaissanceSpreedlyOLLYForbesAmtrakLVMHKroger
Not stated on the pages read
Hosting

What Ketch's own pages state, read September 28, 2026: ketch.com, ketch.com/pricing, trust.ketch.com, ketch.com/platform/overview, ketch.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ketch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ketch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Ketch by email, built from the raw record of the edition. It shows:

  • where Ketch is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Ketch, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at ketch.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.