Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 38 of 38, unchanged
3 categories · RankedOneTrust
158Judge labels
34First choices
71Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
63% in Consent for enterprise buyers
Rank 52 of 52 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 53% of its 49 labels there were negative.
What the models named instead of OneTrust →By buyer segmentStrongest at enterprise.
Small business40 of 40
0%30 labels
criticized challenger
Mid-market52 of 52
0%49 labels
criticized challenger
Enterprise1 of 41
63%75 labels
criticized default
In consent · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named OneTrust for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Consent and privacy management | GTM data and infrastructure | 0% | 52 of 52 | 53% | 49 | criticized challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Tag management | GTM data and infrastructure | 0% | 43 of 67 | 0% | 1 | under 10 labels · led by Google Tag Manager at 81% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Website governance and accessibility | Marketing | 0% | 50 of 98 | 0% | 1 | under 10 labels · led by Siteimprove at 25% |
Movement
Since September 2026, OneTrust held within the floor in all three categories: no change cleared 11 points.
Best category · Consent · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 12 → 45 of 45
Enterprise▲+6Since September 2026: 55% → 60%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
60%from 55% in September 2026
Inside the floor by 5 pointsRank 1 of 40, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Consent | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 52 of 52 |
| Tag management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 43 of 67 |
| Website governance | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 50 of 98, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated OneTrust across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated OneTrust across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 4 | 6 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.1 Fast | 0 | 1 | 1 | 3 | 5 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 4 | 6 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 2 | 4 |
| Kimi K2 | 1 | 0 | 0 | 4 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 2 | 2 | 6 |
| MiniMax M2.5 | 1 | 0 | 1 | 2 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 1 | 0 | 0 | 2 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels13
Paraphrase26 labels13
Comparative30 labels16not counted in share
Budget-constrained19 labels3
Scale-constrained21 labels5
Negative32 labels2not counted in share
First choiceAlternativeMentionNegative158 labels in all, every segment counted; 34 of the 52 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“choose a privacy suite like OneTrust or Ketch if you need consent plus DSARs, DPIAs and vendor risk at multinational scale” Muse Glimmer 30B · Consent · comparative prompt · first choice
“OneTrust (Best for Enterprise Governance) ... The undisputed heavyweight of enterprise privacy.” Gemini 3.5 Flash · Consent · comparative prompt · first choice
“OneTrust - Enterprise Leader ... Comprehensive governance for regulated industries” Kimi K2 · Consent · comparative prompt · first choice
“OneTrust is widely considered the "gold standard" for large organizations.” Qwen 3.7 Flash · Consent · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid for Mid-Sized B2B: OneTrust: Enterprise-focused ($10,000+ minimum), overly complex for mid-market needs” MiniMax M2.5 · Consent · paraphrase prompt · hard negative
“What to avoid for mid-sized B2B - OneTrust: Excellent for enterprise, but overkill and overpriced for mid-market” DeepSeek V4 Flash · Consent · paraphrase prompt · hard negative
“you should avoid enterprise behemoths like OneTrust, which often demand high pricing, months of complex implementation” Gemini 3.5 Flash · Consent · paraphrase prompt · hard negative
“Price hikes: G2/Capterra reviews report massive renewal increases (e.g., 275-468%, up to 10x), opaque pricing” Grok 4.1 Fast · Consent · negative prompt · hard negative
Named alongside
The products named in the same answers as OneTrust, over the 158 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OneTrust was named but was not.ShowHide
Named alongside
The products named in the same answers as OneTrust, over the 158 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OneTrust was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named OneTrust. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 148 of the 158 answers that named OneTrust and are not a share of its labels.
Domains cited
enzuzo.com91
usercentrics.com86
osano.com78
consently.net67
designrush.com66
g2.com64
ketch.com54
secureprivacy.ai48
learn.g2.com45
expertinsights.com39
638 of the 638 domain citations in answers naming OneTrust came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
onetrust.com ranks 9 on Google for the category's searches. In the answers, OneTrust takes 0% of first choices and Osano takes 31%.ShowHide
Search and answers
onetrust.com ranks 9 on Google for the category's searches. In the answers, OneTrust takes 0% of first choices and Osano takes 31%.
ShowHideIn search
Google, US estimatesPosition for “consent management platform”
–
not in the top ten
Position for “best consent management platform”
9
- Searches for its name, Google
- 14,800 a month (“onetrust”)
- AI search demand for its name, est.
- 624 a month
- Organic visits to its site
- about 54,294 a month
- Searches its site ranks for
- 8,113 · 818 in the top three
- Sites linking to it
- 56,044
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 52 of 52 in consent
Segment leader
31%
Osano
- First choices
- 34 across its categories
- Named in
- 158 answers
- Its own site cited
- in 148 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on onetrust.com
3,567
subdomains included
Content
2,083
counted in the table below
Documentation
1,030
Product · Integration
57 · 178
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 845 | 49 | 2026-09-24 | ||
| Webinar or virtual event | 552 | 19 | 2026-09-24 | ||
| News or press | 247 | 2 | 2026-09-15 | ||
| Report or ebook | 125 | 17 | 2026-09-24 | ||
| Glossary or explainer | 114 | 2 | 2026-09-10 | ||
| Case study | 91 | undated | |||
| Conference or event | 46 | 0 | 2026-04-28 | ||
| Template or tool | 34 | 5 | 2026-08-27 | ||
| Comparison | 18 | 1 | 2026-07-09 | ||
| Podcast or video | 11 | undated |
Most recent
- 2026-09-24Ai playbook an actionable guide white paper report or ebook
- 2026-09-24Governing ai at runtime technical field guide blog
- 2026-09-24Mind the admt gap webinar webinar or virtual event
- 2026-09-23Onetrust 2026 fall release overview webinar webinar or virtual event
- 2026-09-222026 ai governance survey report australia focus blog
- 2026-09-22Apple att changes in europe what the new consent commitments mean for mobile teams blog
How it is countedHide how it is counted
Every page onetrust.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow OneTrust
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
OneTrust.ShowHide
The company
OneTrust.
ShowHideOn record
Wikidata- Website
- onetrust.com
- Headquarters
- Atlanta
- Founded
- 2016
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- the leading platform for responsible data and AI use
- For
- companies
- Price stated
- scalable packages designed to help you collect, govern, and use your data with complete visibility and control onetrust.com
- Integrations claimed
- 200 onetrust.com/platform
- Certifications
- ISO/IEC 27001ISO/IEC 27701ISO/IEC 27017ISO 9001SOC 2 Type IIPCI DSSHITRUSTTISAX
- Customers named
- AetnaAdobeChewySamsungMiller KnollGOLGOL AirlinesEURONICS Deutschland
- Not stated on the pages read
- Starting price, free plan or trial, hosting
What OneTrust's own pages state, read September 28, 2026: onetrust.com, onetrust.com/pricing, onetrust.com/trust, onetrust.com/platform, onetrust.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OneTrust's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OneTrust, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for OneTrust by email, built from the raw record of the edition. It shows:
- where OneTrust is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name OneTrust, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.