Every category where a model named Distribution Engine for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Lead routing and management	Sales	4%	7 of 104	0%	18	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Distribution Engine yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Distribution Engine across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	2	2	0	4
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	0	1	2	3
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	2	0	3
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase3 labels1

Comparative7 labelsNone

Budget-constrained6 labelsNone

Scale-constrained8 labels1

Negative9 labels1not counted in share

First choiceAlternativeMentionNegative43 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“prioritize Salesforce-native routing tools (such as *LeanData, Traction Complete, Kubaru,* or *Distribution Engine*)” Gemini 3.5 Flash · Lead routing · negative prompt · first choice

“LeadAngel or Distribution Engine (mid-market value + territory depth)” Kimi K2 · Lead routing · scale prompt · first choice

“buy Distribution Engine” Gemini 3.5 Flash · Lead routing · paraphrase prompt · first choice

“Distribution Engine is listed at about $20/user/month with Salesforce-native routing features” Perplexity Sonar · Lead routing · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Distribution Engine, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Distribution Engine was named but was not.

ProductSame answerTook the first choice insteadHead to head

Chili Piper41 of 436Not in the top three

LeanData40 of 4324Not in the top three

LeadAngel22 of 432Not in the top three

Kubaru20 of 435Not in the top three

Default18 of 430Not in the top three

Traction Complete12 of 431Not in the top three

RevenueHero12 of 430Not in the top three

HubSpot Sales Hub11 of 430Not in the top three

HubSpot Operations Hub6 of 431Not in the top three

Salesforce Lead Assignment Rules6 of 431Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Distribution Engine. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 43 answers that named Distribution Engine and are not a share of its labels.

Domains cited

guideflow.com5

kubaru.io5

leadangel.com5

leaddistro.ai5

zeeg.me5

articsledge.com4

cal.com4

docket.io4

hassangul.com4

croclub.com3

Forty-four of the forty-four domain citations in answers naming Distribution Engine came from somebody else's page.

Pages cited

guideflow.com/blog/lead-routing-software5

kubaru.io/blog/best-salesforce-lead-routing-software5

zeeg.me/en/blog/post/lead-routing-software5

articsledge.com/post/lead-routing-software4

docket.io/blog/best-lead-routing-tools4

hassangul.com/blog/automated-lead-routing-software-guide4

leadangel.com/blog/abm/best-lead-routing-software4

cal.com/blog/lead-routing-software3

Pages are listed as the models cited them.

Names read as Distribution Engine

What the judge wrote, as written, with how often. The vendor table decides that these count as Distribution Engine; a claim can dispute any of them.

Distribution Engine (NC Squared) 2Distribution Engine (by NC Squared) 2Distribution Engine by NC Squared 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Distribution Engine's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Distribution Engine, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at distributionengine.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.