Every category where a model named Kubaru for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Lead routing and management	Sales	0%	15 of 104	0%	22	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Kubaru yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Kubaru across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	2	0	3
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	0	2	1	3
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	2	2	4
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	2	1	3
GLM 4.7 FlashX	0	3	1	4
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase7 labels1

Comparative15 labels1not counted in share

Budget-constrained14 labels10

Scale-constrained10 labels1

Negative6 labels2not counted in share

First choiceAlternativeMentionNegative58 labels in all, every segment counted; 12 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“prioritize Salesforce-native routing tools (such as *LeanData, Traction Complete, Kubaru,* or *Distribution Engine*)” Gemini 3.5 Flash · Lead routing · negative prompt · first choice

“Salesforce only → Kubaru or Traction Complete (native and cost-effective)” DeepSeek V4 Flash · Lead routing · paraphrase prompt · alternative

“Kubaru - Purpose-built for Salesforce, simpler setup, lower cost ($20/user/month)” Kimi K2 · Lead routing · negative prompt · alternative

“Already heavily invested in Salesforce but want lighter routing: Kubaru” DeepSeek V4 Flash · Lead routing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Kubaru, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kubaru was named but was not.

ProductSame answerTook the first choice insteadHead to head

LeanData51 of 5821Not in the top three

Chili Piper50 of 584Not in the top three

LeadAngel37 of 586Not in the top three

HubSpot Sales Hub28 of 584Not in the top three

Default24 of 581Not in the top three

RevenueHero21 of 582Not in the top three

Distribution Engine20 of 581Not in the top three

Traction Complete18 of 580Not in the top three

Pipedrive15 of 582Not in the top three

Salesforce Lead Assignment Rules11 of 580Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Kubaru. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 58 answers that named Kubaru and are not a share of its labels.

Domains cited

kubaru.ioYour site4

leaddistro.ai4

zeeg.me4

cal.com3

croclub.com3

docket.io3

guideflow.com3

hassangul.com3

marketbetter.ai3

orbitforms.ai3

Twenty-nine of the thirty-three domain citations in answers naming Kubaru came from somebody else's page.

Pages cited

kubaru.io/blog/best-salesforce-lead-routing-software4

leaddistro.ai/blog/best-lead-routing-software4

zeeg.me/en/blog/post/lead-routing-software4

croclub.com/tools/best-lead-routing-software3

docket.io/blog/best-lead-routing-tools3

guideflow.com/blog/lead-routing-software3

hassangul.com/blog/automated-lead-routing-software-guide3

marketbetter.ai/blog/best-lead-routing-software-20263

Pages are listed as the models cited them.

Names read as Kubaru

What the judge wrote, as written, with how often. The vendor table decides that these count as Kubaru; a claim can dispute any of them.

Kubaru/NC Squared 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kubaru's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kubaru, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at kubaru.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.