AI Indexes
GTM AI Index
Index › Sales › Conversation intel › Gong vs Clari Copilot
Conversational intelligence and call recording · October 2026 Edition

Gong vs Clari Copilot

Three of fourteen models named Gong first on the direct prompt; zero named Clari Copilot. Gong was named by fourteen of the fourteen models and Clari Copilot by eleven and Gong carries 63 labels and Clari Copilot 18, so the shares are not directly comparable.

Gong

criticized challenger

By Gong.io, Ramat Gan, Israel, founded 2015. Named in fourteen categories this edition.

Clari Copilot

accepted challenger

Named in eight categories this edition.

First-choice share14%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate49%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 10; printed, not drawn.
Labels6318A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Gong reading right to left. Rank and label count are printed, not drawn.Avoma was named alongside these two in twelve of the fourteen direct answers. Avoma vs Gong · Avoma vs Clari Copilot · Fireflies.ai vs Gong

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the conversational intelligence and call recording page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GongFirst choices, of fourteen modelsClari Copilot
Direct306 against Gong
Paraphrase207 against Gong
Comparative131
Budget-constrained006 against Gong · 2 against Clari Copilot
Scale-constrained211 against Gong
Negative0011 against Gong · 2 against Clari Copilot
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Gong and Clari Copilot were named in the same answer 252 times, of the 578 answers naming Gong and the 298 naming Clari Copilot. In those answers Clari Copilot took the first choice thirty-seven times and Gong forty-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Gong and Clari Copilot stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Gong Clari Copilot first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gong on the left and Clari Copilot on the right.

The direct prompt

The plain question, one answer per model, grouped by where Gong and Clari Copilot stood in it.

Gong first, Clari Copilot an alternative

3 of 14 modelsClari Copilot was named in the answer but not as the choice, or not at all.
GPT-5.4 miniGong alternatives: Chorus by ZoomInfo, Revenue.io, Salesloft Conversations
MiniMax M2.5Gong alternatives: Chorus by ZoomInfo, HubSpot Sales Hub, Insight7, Salesloft Conversations
GPT-6 LunaGong alternatives: Avoma, Clari Copilot, HubSpot's built-in CI

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashJiminny alternatives: Avoma, Chorus by ZoomInfo, Gong, Outreach Kaia, Salesloft Conversations
Grok 4.1 FastAvoma alternatives: Chorus by ZoomInfo, Clari Copilot, Jiminny
Mistral SmallAvoma, Insight7 alternatives: Fireflies.ai, Gong, RingEX
Qwen 3.7 FlashAvoma alternatives: Chorus by ZoomInfo, Gong, ZIG, tl;dv
GLM 4.7 FlashXAvoma alternatives: Chorus by ZoomInfo, Gong, Jiminny

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Avoma alternatives: Jiminny
Perplexity SonarAvoma alternatives: Fathom, HubSpot Sales Hub, Jiminny, Outreach Kaia
DeepSeek V4 FlashAvoma alternatives: Jiminny
Llama 4 MaverickAvoma, Grain
Kimi K2Avoma alternatives: Fathom, Jiminny, tl;dv
Muse Glimmer 30BAvoma alternatives: Cirrus Insight, CloudTalk, Fireflies.ai, Jiminny

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Clari Copilot leads by two points.
Clari Copilot2%#– of 11
Gong0%#11 of 11
The full small business standing →
Mid-marketThe figures above
The order flips: Gong leads at mid-market.
Gong14%#3 of 10
Clari Copilot2%#6 of 10
The full mid-market standing →
Enterprise
Gong leads by sixty-nine points.
Gong69%#1 of 9
Clari Copilot0%#6 of 9
The full enterprise standing →

What the models said about Gong

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“you should immediately bypass enterprise-level conversation intelligence (CI) giants like Gong and Chorus by ZoomInfo” Gemini 3.5 Flash · budget prompt · hard negative
“Gong.io — The Most Expensive and Complicated Option ... Pricing transparency issues (major red flag)” DeepSeek V4 Flash · negative prompt · hard negative
“Gong is widely considered the market leader in Revenue Intelligence... If you have the budget ($1k-$1.5k/user/month) and want rigorous sales optimization, this is the one.” Qwen 3.7 Flash · paraphrase prompt · first choice
“The market-leading conversation intelligence platform focused on revenue analytics... For large sales teams needing deep revenue intelligence: Gong or Clari Copilot.” GLM 4.7 FlashX · comparative prompt · first choice

What the models said about Clari Copilot

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.